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Prashant Verma Takes Charge as Chief Growth and Marketing Officer at CoinDCX

CoinDCX, India’s leading crypto exchange, is excited to announce the appointment of Prashant Verma as the Chief Growth and Marketing Officer (CGMO) of the DCX Group. Prashant will play a key role in driving user growth, revenue, and marketing strategies while strengthening the CoinDCX brand across India. His responsibilities will include overseeing teams across brand, digital, growth, categories, insights, and customer lifecycle management.

In addition, Prashant will lead marketing efforts for BitOasis, a DCX Group company in the Middle East, focusing on geographical expansion and launching new markets.

Minal Thukral, who has managed CoinDCX’s growth for over five years, will now take on the role of driving DeFi initiatives and will join the core leadership team at Okto.

Commenting on the appointment, Mridul Gupta, Founding Partner of CoinDCX, said, “As CoinDCX accelerates its mission to onboard 50 million people into the crypto space by 2025, Prashant’s vast experience as a full-funnel marketer and business leader in consumer tech will be invaluable. He has a strong track record of building prominent consumer tech unicorns in India, and we are thrilled to have him lead our growth and marketing strategies.”

Prashant Verma brings a wealth of experience from his previous roles as Head of Growth & Marketing at Blinkit and Chief Revenue & Marketing Officer at Licious. His strategic insight and leadership in driving growth in dynamic, competitive markets will be critical in elevating CoinDCX to new levels.

Expressing his enthusiasm, Prashant Verma, CGMO of CoinDCX, stated, “I am excited to join CoinDCX at such a crucial time in the crypto industry. With significant growth potential in both the Indian and global markets, I look forward to using my experience to drive user engagement, expand our geographical footprint, and enhance the CoinDCX brand. There is a tremendous opportunity to help make Web3 and crypto mainstream, and I am eager to lead that vision.”

CoinDCX continues to focus on innovation and growth, positioning itself at the forefront of the rapidly evolving crypto and Web3 landscape.

MongoDB Partners with AICTE to Upskill 500,000 Students in India

MongoDB has announced an expansion of its MongoDB for Academia initiative in India, forging a new partnership with the All India Council for Technical Education (AICTE), under the Ministry of Education. This collaboration will be bolstered by SmartBridge’s SmartInternz platform, which aims to provide over 150,000 Indian students with access to virtual internships and the skills needed to master MongoDB Atlas, the leading multi-cloud developer data platform.

In addition to the AICTE partnership, MongoDB has also teamed up with GeeksforGeeks, a prominent platform for computer science resources in India. This partnership will offer the MongoDB Developer Learning Path to GeeksforGeeks’ 25 million registered users.

Launched in September 2023, MongoDB for Academia supports students and educators with training, curriculum resources, free MongoDB technology credits, and certification opportunities. This program is crucial for addressing the skills gap in India’s tech sector, where there is a significant demand for developers skilled in modern technologies and artificial intelligence. The National Association of Software and Service Companies projects that India will need over one million engineers with advanced AI skills in the next three years and around six million digital roles by 2028, with a talent gap of 1.3 million.

Dr. Buddha Chandrasekhar, CEO of Anuvadini AI and Chief Coordinating Officer, All India Council for Technical Education (AICTE), Ministry of Education while exclusively interacting with ObserveNow stated, “In India, we have a massive opportunity with the current wave of AI and modern technologies that will transform our lives and economy in the coming years. But to take advantage of that opportunity, it is vital our developers have the right skills. We’re excited to partner with MongoDB to help make that possible.”

The MongoDB for Academia initiative will align with the Indian government’s Skill India Initiative, providing full-stack development skills through 60-hour virtual internships that include experiential learning, hands-on bootcamps, and simulated corporate environments.

The new collaboration with GeeksforGeeks will further extend the program’s reach, providing full-stack development courses to learners across India, both online and at GeeksforGeeks centers. This partnership is expected to benefit over 100,000 aspiring developers.

InMobi Secures $100 Million in Debt Financing to Boost AI Development and Strategic Acquisitions

InMobi has secured $100 million in debt financing from MARS Growth Capital, a joint venture between MUFG and Liquidity Group. The funding will fuel InMobi’s plans for expanding its artificial intelligence (AI) capabilities and pursuing strategic acquisitions, according to a company statement. The goal is to enhance the personalized and immersive experiences it offers to brands and consumers, going beyond traditional ad formats.

This marks InMobi’s first major funding round in five years, following earlier investments for its mobile-first content platform, Glance, from Jio and Google. Notably, InMobi became India’s first unicorn in 2011.

The company provides a suite of products, including mobile display ads, native ads, and app install campaigns, leveraging AI and machine learning to optimize ad performance. Operating in over 165 countries, InMobi helps businesses engage with their target audiences across various mobile platforms.

Headquartered in Singapore, with a strong presence in San Francisco, InMobi is focused on revolutionizing digital interactions. “AI is the cornerstone of our technology,” said CEO Naveen Tewari, “and with MARS Growth Capital’s backing, we can accelerate our transformation of digital advertising.”

Neuroscience Meets Classroom: Experts Reveal to ObserveNow How Neuroeducation is Sparking a Learning Revolution

Neuroeducation, the fusion of neuroscience and pedagogy, is quickly altering the educational scenario. This interdisciplinary field delves into the brain’s inner workings, providing insights that could reshape teaching methods, curriculum development, and student engagement. By aligning educational practices with the brain’s natural cognitive functions, neuroeducation offers the potential to create more effective and enriching learning experiences.

The global neuroeducation market is anticipated to exceed USD 3.0 billion by 2032, with a consistent CAGR of 3.4% from 2022 to 2032. By 2023, it is expected to reach USD 2.2 billion, indicating a notable growth trajectory for the future of neuroeducation. In light of this, Siddharth Mala, Correspondent, ObserveNow Media, engaged with experts to gain deeper insights into the subject.

The Convergence of Neuroscience and Education

Neuroeducation is founded on the idea that a deeper understanding of the brain’s role in learning can significantly change the way education is delivered. Traditionally, teaching methods have been guided by intuition and experience, but neuroeducation brings a scientific approach to the forefront. It examines how the brain processes information, forms memories, and acquires skills, equipping educators with tools to develop more focused and impactful teaching strategies.

The incorporation of neuroeducation into classrooms is already challenging and transforming traditional teaching practices.

Vinay Singh, Executive Director and CEO, Thomson Digital and Q&I stated “Neuroeducation has transformed traditional teaching methods by aligning them more closely with the brain’s natural learning processes. By integrating neuroscience with education, we’ve been able to develop strategies that enhance how students absorb and retain information, such as through multisensory learning and spaced repetition.”

Neuroeducation also highlights the critical role of emotional and social factors in learning. Research demonstrates that emotions significantly influence how the brain processes and retains information. Consequently, educators are increasingly integrating social-emotional learning (SEL) into their curricula, creating environments where students feel safe, supported, and motivated to learn.

One of the most promising aspects of neuroeducation is the creation of personalized learning plans that cater to the unique cognitive profiles of individual students. By applying neuroscience insights, educators can identify each student’s strengths, weaknesses, and learning preferences.

Dr. Setu Havanur, Assistant Professor, School of Liberal Arts and Design Studies, Vidyashilp University highlighted “Learning challenges were passed off as behavioral issues among students, but advancements in neuroeducation research have highlighted how these can be understood as social or structural issues. For example, good instructional practices that cater to neurodivergence can alleviate learning anxiety, attention deficits, and poor recognition of social cues (Goswami 2006).”

Research-informed academic accommodations and innovative instructional practices can go a long way in including neurodivergent folks in the learning processes of a classroom and beyond. At Vidyashilp University, we conduct annual training and workshops for faculty and administrative staff to raise awareness of neuroeducation, and the adoption of best practices from other contexts into the university, further added Dr Havanur.

As neuroeducation evolves, several advancements are expected to further enhance its impact on education. Developments in neuroimaging and brain-computer interfaces may soon enable real-time monitoring of students’ cognitive states, allowing teachers to adapt their methods dynamically. Additionally, the expanding field of neuroplasticity—understanding the brain’s capacity to change and adapt—could lead to innovative strategies for retraining the brain in students with learning disabilities or cognitive impairments.

“Neuroeducation is a holistic approach that integrates cognitive assessment, tailored strategies, and feedback mechanisms to optimize learning outcomes. By understanding individual learning styles, strengths, and areas for improvement through cognitive assessments, personalized learning plans can be crafted to include strategies such as visual aids, hands-on activities, mnemonics, or adaptive learning platforms. Continuous assessment and feedback mechanisms help adjust learning plans to address cognitive challenges and optimize learning outcomes” highlighted Prof. (Dr.) Uma Bhardwaj, Vice Chancellor at Noida International University.

It recognizes the importance of emotional regulation, incorporating techniques to support students in managing stress, anxiety, and emotional responses that may impact learning, thereby creating a comprehensive and supportive learning environment.

Neuroeducation signifies a fundamental shift in how we approach teaching and learning. By exploring the intricacies of the brain, educators can design curricula and teaching methods that align with cognitive processes, resulting in more effective and enriching educational experiences. As the field progresses, the potential for personalized learning and dynamic teaching strategies will only expand, promising a future where every student can achieve their full potential.

“An effort to formulate institution-specific policy to support neurodivergent students and challenges arising from common mental health conditions to access and thrive in a higher education context is a top priority” concluded Dr Harvanur.

Skillsoft Launches New Compliance Training Suite with Personalized Risk-Based Learning

Skillsoft has introduced the Skillsoft Compliance Suite, an addition to its compliance training solution designed to enhance how organizations develop the skills needed to identify and mitigate business risks. This new offering is highlighted by Dynamic Content, a feature that enables learning administrators to create risk-based training programs tailored to individual employees’ roles, locations, and regulatory requirements.

Historically, compliance training has followed a one-size-fits-all approach, often overlooking the varying responsibilities and needs of employees. Research shows that only 37% of business leaders are satisfied with their company’s ability to develop the necessary skills to reduce risk. As businesses face tighter budgets, staffing challenges, and increasing regulatory demands, the need for personalized, risk-based learning has become critical. Skillsoft’s Compliance Suite addresses this demand by offering flexible learning pathways that build specific risk management skills and drive measurable behavioral change across organizations.

Asha Palmer, Senior Vice President of Compliance Solutions at Skillsoft, stated that risk-based learning is now the “gold standard” for compliance, driven by the need for both efficiency and compliance with stricter laws. By using emerging technologies, Skillsoft has created a hyper-personalized learning experience, tailoring content to each employee’s unique “risk profile,” which takes into account their role, career path, and location. This, coupled with Skillsoft’s updated compliance curriculum, ensures that organizations stay current on regulatory trends and requirements.

The Compliance Suite also features a fully integrated and customizable experience within the Skillsoft Percipio platform, consolidating all training solutions under one system. Administrators can now access customizable training courses, multi-language options, and Learning Management System (LMS) connectors to streamline management and ensure a skilled global workforce.

Additionally, Risk Dashboards & Analytics offer enhanced visibility into training progress and effectiveness, while forthcoming updates will allow administrators to pinpoint top organizational risks by analyzing learner data, such as skill assessments and course completion times. The curriculum has also been expanded to cover emerging risks and laws, including the EU AI Act and Canada Law 25, providing businesses with the knowledge to navigate complex compliance challenges.

ONDC Appoints Dr. RS Sharma as Non-Executive Chairperson

The Open Network For Digital Commerce (ONDC) has appointed Dr. RS Sharma as its Non-Executive Chairperson. Expressing his enthusiasm on LinkedIn, Dr. Sharma shared that he is thrilled to be part of the ONDC board, describing it as a groundbreaking initiative that will revolutionize digital commerce not only in India but globally.

Dr. Sharma, who holds a PhD from IIT Delhi in management and public policy, is currently a Distinguished Visiting Professor at IIT Kanpur. He previously served as CEO of the National Health Authority (NHA) and Chairman of the Telecom Regulatory Authority of India (TRAI). At the NHA, he spearheaded the Ayushman Bharat and Ayushman Bharat Digital Mission (ABDM) initiatives and played a key role in the successful implementation of the CoWIN vaccination platform, as reported by the Economic Times.

ONDC is a government-backed initiative aimed at transforming the digital commerce landscape by shifting from platform-centric models to a decentralized, interoperable network. It seeks to address issues such as market dominance by major players and the lack of competitiveness among smaller sellers.

By enabling sellers to operate across multiple platforms and providing greater choice in logistics and payment services, ONDC hopes to enhance the digital ecosystem. The network will cover sectors such as mobility, food delivery, hotel booking, and ticketing, allowing users to access products from various platforms, including Amazon, Meesho, and local stores.

Salesforce Introduces Industries AI for Industry-Specific Automation and Solutions

Salesforce has introduced Industries AI, a new suite of pre-built, customizable AI tools designed to address industry-specific challenges and accelerate value delivery for customers. Now integrated into all 15 of Salesforce’s industry clouds, Industries AI enables businesses to automate tasks like matching patients to clinical trials, offering proactive vehicle maintenance alerts, managing inventory, and improving services for citizens and program beneficiaries.

To help businesses quickly adopt AI, Salesforce has launched the AI Use Case Library, featuring over 100 AI capabilities tailored to various industries. This resource, updated regularly, includes new features such as Complaint Summaries, Patient Services & Benefits Verification, and Vehicle Telemetry Summary for specific industry clouds.

Industry AI will also pave the way for creating specialized Agentforce agents, which will autonomously handle industry-specific tasks at scale, with seamless human handoff when needed. These agents, grounded in CRM data and external inputs, adhere to strict privacy and security protocols.

With 75% of business leaders concerned about missing the AI revolution and a growing demand for AI solutions, Salesforce’s Industries AI aims to offer organizations pre-built, industry-specific models without the high costs and time commitment required to build their own. Built on Salesforce’s trusted platform and powered by Data Cloud, Industries AI offers organizations the confidence to integrate AI without compromising safety or security, utilizing industry-relevant data for accurate insights and results.

Indian Users Face Rising Cyber Threats: Kaspersky Report Reveals 20% Targeted by Web-Borne Attacks in Q2 2024

A recent report from Kaspersky Security Network (KSN) for the second quarter of 2024 has revealed that Indian computer users remain highly vulnerable to cyberattacks through web browsers and social engineering. The report highlights that nearly 20% of users in India were targeted by web-borne threats during this period, with file-less malware emerging as the most dangerous cyber threat.

Kaspersky’s findings show that over 10 million internet-borne cyber threats and more than 14 million local incidents were detected on users’ computers between April and June 2024. The report also indicates that 19.7% of users in India were affected by online threats, while 19.2% experienced local infection incidents, such as worms and file viruses.

Kaspersky security solutions blocked over 10.6 million unique web-borne threats during this quarter, with attackers exploiting browser vulnerabilities and infected websites to compromise user systems. The persistence of file-less malware, which evades detection by hiding its malicious code in the system registry or WMI subscriptions, continues to be a significant challenge. Additionally, social engineering tactics, including phishing, baiting, and pretexting, remain prevalent.

Commenting on the report, Jaydeep Singh, General Manager for India at Kaspersky, noted that while Indian users are becoming more digitally adept, the evolving threat landscape—driven in part by AI-powered cybercriminal tactics—continues to pose risks. He emphasized that Kaspersky products leverage machine learning-based models for real-time malware detection and prevention to safeguard users.

 

Netskope advances Netskope One platform with Proactive DEM solution and key security innovations

Network visibility and control, Advanced Evasive Threat Detection, context-aware zero trust integrations accelerate cloud networking and security operations 

September 11, 2024 – Netskope, a leader in Secure Access Service Edge (SASE), today announced several new innovations in the Netskope One platform, including expanded digital experience management (DEM) features and benefits. Combining key network and security capabilities, Netskope One continues to improve the effectiveness of enterprise network infrastructure and operations (I&O) and security teams, enabling the entire organisation to optimise the user experience while protecting critical data and reducing risk, cost, and complexity.

Coming on the heels of Netskope being recognised as a Leader in the 2024 Gartner Magic Quadrant™ for Single-Vendor SASE and as a Leader in the 2024 Gartner Magic Quadrant for Security Service Edge, the newly announced Netskope One platform advancements include the following.

Transforming network monitoring and user experience management

Organisations frequently struggle to identify connectivity issues and quickly isolate the root causes of user experience degradation. This challenge is exacerbated by existing tools that are not designed to support hybrid work environments and cloud-based applications, leading to increased operational complexity and user frustration. To help alleviate these challenges, Netskope continues to expand the Proactive DEM capabilities in Netskope One, with the introduction of Proactive Digital Experience Management Enterprise (Proactive DEM Enterprise).

Proactive DEM Enterprise provides expert-level insight and analytics for security, network, and IT operations teams with a 360-degree view of network performance and experience, accounting for end-to-end visibility from user to applications, by monitoring traffic and services across the entire traffic path, including the SASE platform. Proactive DEM Enterprise delivers granular telemetry and flexible monitoring with true user experience management capabilities at both the user or site level, supporting the business objectives of midmarket to large enterprises. Building upon Netskope’s DEM offerings, the newly added DEM solution uses AI/ML-driven network performance diagnostics to help reduce operational costs by providing faster time-to-resolution when troubleshooting, ensuring organisations maintain optimal performance and user satisfaction.

To learn more about the Proactive DEM Enterprise innovations read the Netskope blog.

Bringing traffic visibility to Secure Service Edge

As users, applications, and security infrastructure move to the cloud, traffic packet captures – once a key resource for providing visibility to security operations teams –  are today a blind spot for most cloud-based SSE solutions. Now generally available for production environments, Netskope Cloud TAP is a packet capture tool with the ability to capture packets in the Netskope private cloud environment and feed them to advanced security tools like Network Detection & Response (NDR) or Network Performance Monitoring (NPM) for analysis. Netskope Cloud TAP comes ready to use with partner integrations, including from ExtraHop and others to support advanced evasive threat detection, application performance monitoring, help desk troubleshooting, and user experience, plus support for major compliance regulations including PCI DSS, HIPAA, and NIST SP 800-53.

To learn more about Netskope Cloud TAP read the Netskope blog.

Machine learning for automated C2 beacon detection

Highly evasive threats use Command and Control (C2) beacons that evade detection by commonly deployed security defences. The most common mitigation practice today is to hire highly skilled threat researchers to manually analyse traffic to determine malicious beacons. Netskope Advanced UEBA (User and Entity Behavior Analytics) overcomes these limitations thanks to new machine learning (ML) models for automated C2 beacon detection in Intelligent SSE traffic event logs for web and cloud access, helping automate a process that previously required intense manual efforts by security teams to detect malleable C2 beacons, including from in-memory frameworks such as Cobalt Strike, Mythic, and Sunburst.

To learn more about Netskope Advanced UEBA and C2 Beacon Detection read the Netskope blog.

Evolving the risk exchange ecosystem to maximise threat prevention efficacy

Every organisation has a different risk appetite, which can make it difficult for teams to analyse and normalise risk signals across the different security tools in their ecosystem. The newly expanded Netskope Cloud Risk Exchange (CRE) provides a consolidated business rule framework for continuously identifying and policing risk signals across Netskope SSE and through newly added integrations from Netskope partners including CrowdStrike, Microsoft, Okta, and Wiz. Using the CRE, customers can automate and normalise the exchange of disparate risk signals for the right users, devices, applications, and workloads to the right destinations and outcomes to greatly reduce their attack surface and enhance overall data protection.

To learn more about the latest additions to CRE read the Netskope blog.

“Ongoing innovation and meeting our customers where they are in their cloud transformation and SASE architecture journeys remains core to Netskope’s overall charter,” said Krishna Narayanaswamy, co-founder and CTO, Netskope. “As a market leader, Netskope enables both network infrastructure and operations (I&O) and security teams to optimise connectivity while reducing risk, cost, and complexity. Combining SSE and SD-WAN across the Netskope NewEdge infrastructure, the Netskope One platform is the SASE offering that can deliver these capabilities using one engine, one client, one gateway, and one network.”

As part of Netskope One, Proactive DEM Enterprise, Cloud TAP, and the expanded Cloud Risk Exchange are generally available to Netskope customers today. Netskope Advanced UEBA enhancements will be available later this year.

Alap Ghosh departs from Google as Head of Data Technology Partnerships

Alap Ghosh has stepped down from his role as Head of Data Technology Partnerships at Google, where he has been a key leader since 2021.

Announcing his departure on LinkedIn, Alap reflected on his time at Google, saying, “Goodbye Google. During my time with you, you gave me:

• The best team a manager could ask for.
• Opportunities to work with top clients and agencies in the country.
• One of the two best managers in my career.
• The most brilliant colleagues in the world.
• A trailblazing portfolio of data and technology work.
• An office with the kindest and most caring staff.
• Wonderful friends from around the world.
• All those delicious soups and salads.
• The inspiration to be the best version of myself (despite the grumpy photo on my new badge).

For all of this, I am eternally grateful, and I hope you are as happy with my contributions as I am with my experiences. I will see you again soon.”

Before his tenure at Google, Alap was the Managing Director at Jellyfish from 2019 to 2021. He also served as a Visiting Professor at the Indian Institute of Management Bangalore between 2016 and 2021. His earlier roles include being a Partner at Syntropic Systems (2015-2018), Chief Product Officer at MarketsandMarkets, Director of Network and Partnerships at Madhouse (2013-2015), Director of Strategy at Komli Mobile (2012-2013), and Head of Sales at Mobango in 2011. Alap’s extensive career also includes positions at Media.Net, ActiveMedia Technology, Enpocket India, Cynapse, Chronosphere, and eofficeplanet. He began his career as a Project Leader in 1999.

With 25 years of experience, Alap Ghosh brings a wealth of expertise in revenue growth, sales strategy, product and marketing functions, market research, consumer insights, media buying, advertising, digital strategy, and trading.

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