InMobi has secured $100 million in debt financing from MARS Growth Capital, a joint venture between MUFG and Liquidity Group. The funding will fuel InMobi’s plans for expanding its artificial intelligence (AI) capabilities and pursuing strategic acquisitions, according to a company statement. The goal is to enhance the personalized and immersive experiences it offers to brands and consumers, going beyond traditional ad formats.

This marks InMobi’s first major funding round in five years, following earlier investments for its mobile-first content platform, Glance, from Jio and Google. Notably, InMobi became India’s first unicorn in 2011.

The company provides a suite of products, including mobile display ads, native ads, and app install campaigns, leveraging AI and machine learning to optimize ad performance. Operating in over 165 countries, InMobi helps businesses engage with their target audiences across various mobile platforms.

Headquartered in Singapore, with a strong presence in San Francisco, InMobi is focused on revolutionizing digital interactions. “AI is the cornerstone of our technology,” said CEO Naveen Tewari, “and with MARS Growth Capital’s backing, we can accelerate our transformation of digital advertising.”