CoinDCX, India’s leading crypto exchange, is excited to announce the appointment of Prashant Verma as the Chief Growth and Marketing Officer (CGMO) of the DCX Group. Prashant will play a key role in driving user growth, revenue, and marketing strategies while strengthening the CoinDCX brand across India. His responsibilities will include overseeing teams across brand, digital, growth, categories, insights, and customer lifecycle management.

In addition, Prashant will lead marketing efforts for BitOasis, a DCX Group company in the Middle East, focusing on geographical expansion and launching new markets.

Minal Thukral, who has managed CoinDCX’s growth for over five years, will now take on the role of driving DeFi initiatives and will join the core leadership team at Okto.

Commenting on the appointment, Mridul Gupta, Founding Partner of CoinDCX, said, “As CoinDCX accelerates its mission to onboard 50 million people into the crypto space by 2025, Prashant’s vast experience as a full-funnel marketer and business leader in consumer tech will be invaluable. He has a strong track record of building prominent consumer tech unicorns in India, and we are thrilled to have him lead our growth and marketing strategies.”

Prashant Verma brings a wealth of experience from his previous roles as Head of Growth & Marketing at Blinkit and Chief Revenue & Marketing Officer at Licious. His strategic insight and leadership in driving growth in dynamic, competitive markets will be critical in elevating CoinDCX to new levels.

Expressing his enthusiasm, Prashant Verma, CGMO of CoinDCX, stated, “I am excited to join CoinDCX at such a crucial time in the crypto industry. With significant growth potential in both the Indian and global markets, I look forward to using my experience to drive user engagement, expand our geographical footprint, and enhance the CoinDCX brand. There is a tremendous opportunity to help make Web3 and crypto mainstream, and I am eager to lead that vision.”

CoinDCX continues to focus on innovation and growth, positioning itself at the forefront of the rapidly evolving crypto and Web3 landscape.