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Agritech Firm Superplum Secures $15 Million in Series A Funding Led by Former Hellman & Friedman Partner

Noida-based agritech startup Superplum has successfully raised $15 million in its Series A financing round, spearheaded by Erik Ragatz, a previous partner turned senior advisor at private equity firm Hellman & Friedman. This latest funding round also sees continued support from existing investors, including Mark Siegel, Dan Rose, Steve Jurvetson, Rick Kimball, Binny Bansal, and Kabir Misra.

Superplum’s journey of financial backing began with a pre-Series A round amounting to $3.8 million in June 2021, culminating in a total accumulation of nearly $22 million to date. With this influx of capital, Superplum aims to fortify its infrastructure and expedite its mission to revolutionize produce supply chains within India, as stated in the company’s recent press release.

Established in 2019 by Shobhit Gupta, Superplum has engineered a direct-from-farm produce supply chain, leveraging proprietary technology and cold-chain infrastructure to optimize cultivation and distribution processes. By elongating shelf lives and enhancing fruit quality, the company actively combats food waste while bolstering farmer incomes.

Distinguishing itself as India’s premier fruit brand, Superplum prides itself on delivering superior quality and healthier produce, spanning an array of fruits including mangoes, litchis, apples, grapes, cherries, and plums. Collaborating with farmers across 22 states in India, such as Bihar, Kashmir, and Karnataka, the company operates contemporary sourcing and supply chains for 25 fruits throughout the year.

Superplum’s products are retailed through various platforms, including Amazon Fresh, Zepto, Swiggy, and Blinkit, while also being available at prominent outlets such as Spar, Metro, Lulu, Modern Bazaar, More, Trent, as well as local grocery stores in NCR and Bengaluru.

Despite a noticeable decline in agritech startup investments, dropping from $773 million in 2022 to $182 million in 2023, according to startup data intelligence platform TheKredible, Superplum’s recent Series A funding exemplifies ongoing investor confidence in the sector’s potential.

REC Limited Receives RBI Approval for Wholly Owned Subsidiary in Gujarat’s GIFT City

REC Limited has obtained a ‘No Objection Certificate’ from the Reserve Bank of India, dated May 3, 2024. This certificate allows REC to establish a wholly owned subsidiary in the Gujarat International Finance Tec-City (GIFT), located in Gandhinagar, Gujarat. GIFT is recognized as a thriving center for financial services within India.

This strategic decision to venture into GIFT aligns with REC’s ongoing efforts to broaden its scope and seek fresh avenues for expansion. The proposed subsidiary within GIFT will be involved in various financial activities typical of a finance company, such as lending, investments, and other related services.

Read more: RBI Releases New Operational Risk Management and Resilience Guidelines

Speaking on the development, CMD, REC Limited, Shri Vivek Kumar Dewangan said: “The GIFT City platform offers a conducive environment for international lending activities, coupled with world-class infrastructure. We are confident that REC will harness these advantages to carve a niche for itself in the global market. The entity at GIFT City will not only present new business opportunities for REC but will also contribute significantly to the growth of the country’s energy sector. We look forward to leveraging this strategic move to further propel REC’s mission of fostering growth in India’s power and infra sector while expanding our footprint on the global stage.”

Ujjivan Small Finance Bank appoints highly accomplished banker, Sanjeev Nautiyal as the next MD & CEO

Bengaluru: Ujjivan Small Finance Bank Limited (Ujjivan SFB) has recently received approval from the Reserve Bank of India (RBI) for the appointment of Sanjeev Nautiyal as its Managing Director & CEO, effective from July 1, 2024, for a term of three years. Nautiyal, who brings with him a distinguished 36-year banking career, including roles as Deputy Managing Director at SBI and MD&CEO at SBI Life, will initially join the bank as President before assuming the MD&CEO position.

Sanjeev NautiyalThe appointment of Nautiyal is pending approval from the shareholders at the upcoming Annual General Meeting of the bank. Banavar Anantharamaiah Prabhakar, Chairman of Ujjivan SFB, expressed his delight at Nautiyal’s approval, highlighting his extensive experience in retail banking and international markets. Prabhakar also commended the outgoing MD&CEO, Ittira Davis, for his contributions to Ujjivan SFB’s turnaround story.

Read more: Ujjivan Small Finance Bank appoints Carol Furtado as Executive Director

In response to his appointment, Nautiyal expressed his honor in joining Ujjivan and emphasized the bank’s mission of improving lives through financial inclusion. He looks forward to collaborating with the team and stakeholders to further Ujjivan’s growth as a leading mass-market bank.

Nautiyal, known for his expertise in various banking domains including retail, SME, and financial inclusion, holds a Bachelor’s degree in Arts, a Master’s degree in Business Administration, and is a Certified Associate of the Indian Institute of Bankers. He currently serves as an Independent Director of Life Insurance Corporation of India (LIC) and provides advisory services to several organizations.

Leading Educators join virtual session organized by ObserveNow in collaboration with Learning Spiral; Discusses the Role of Digital Evaluation

In a recent webinar organized by ObserveNow media and presented by Learning Spiral, titled “Digital Evaluation in Higher Education: A Necessity for NEP Implementation?” a panel of esteemed educators and administrators discussed the imperative need for integrating digital evaluation methods into higher education systems, particularly in light of the New Education Policy (NEP) and the challenges posed by the COVID-19 pandemic. The session, expertly moderated by Manish Mohta, Managing Director of Learning Spiral, explored various facets of digital assessment, its implications for teaching and learning, and its alignment with evolving educational paradigms.

The webinar brought together a diverse panel of thought leaders from prominent educational institutions across India such as Dr. Akila Muthuramalingam, CEO, KSR Educational Institutions, Tamil Nadu; Prof. Dharam Buddhi, Vice Chancellor, Uttaranchal University, Dehradun; Dr. Abhishek Tripathi, Vice-Chancellor, C T University, Ludhiana; Dr. Pradeep Sharma, Registrar and Provost, UEM Jaipur (IEM-UEM GROUP); Dr. Indranil Bose, Vice President – Academics, Adamas University, Kolkata; Dr. N. Shani, Principal, St. Johns College of Humanities and Sciences, Palghar, Mumbai; Dr. Vaibhav Shrivastava, Pro Vice-Chancellor (Pro President), SKD University, Rajasthan; Dr. N K Sinha, Vice-Chancellor, Maharaja Agrasen Himalayan Garhwal University; Dr. Mahesh D. Goudar, Director, MIT Academy of Engineering, Pune and Dr. Roshan Lal Raina, Vice Chancellor, Jaipur National University, Jaipur.

During the session kickoff, Manish expressed that all universities have encountered the shift from annual to semester systems, incorporating mid-terms and multiple assessments. While embracing transformation, they also must adhere to the academic calendar’s demands.

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The discussion emphasized a range of critical themes and recommendations essential for the successful integration of digital evaluation within higher education as Roshan stressed the importance of aligning digital evaluation methods with the objectives delineated in the National Education Policy (NEP) and the regulatory guidelines set forth by organizations such as the University Grants Commission (UGC) and the National Assessment and Accreditation Council (NAAC). This alignment ensures that digital assessment practices remain consistent with broader educational goals and standards.

Dr. Muthuramalingam emphasized the paradigm shift towards digital classrooms post-COVID and highlighted the widespread adoption of Learning Management Systems (LMS) across Indian universities. She advocated for leveraging Natural Language Processing (NLP) to personalize learning experiences based on student behavior analysis.

Prof. Buddhi underscored the importance of aligning the National Education Policy (NEP) and the National Assessment and Accreditation Council (NAAC) guidelines with the University Grants Commission (UGC) regulations. He emphasized the need for comprehensive and continuous evaluation methods.

The discussion highlighted the significance of embracing online examinations, particularly with the incorporation of AI-based proctoring. This approach not only enhances the integrity of examinations but also improves accessibility for students while reducing logistical complexities associated with traditional exam administration and the also experts emphasized the potential of leveraging technologies like NLP to personalize learning experiences.

Dr. Tripathi discussed the growing trend towards online exams and highlighted the successful implementation of proctored exams, citing the example of IIM Jammu. He stressed the significance of continuous assessment over end-term exams and the role of Artificial Intelligence (AI) in enhancing exam quality and integrity.

Dr. Sharma emphasized the transformative power of technology in education and advocated for its seamless integration into academic practices. He predicted the emergence of virtual classrooms and experiential learning platforms in the coming years.

Dr. Bose discussed the challenges of digital assessment in rural and suburban areas with limited digital infrastructure. He highlighted the need for educators to adapt to digital assessment methods and embrace new teaching-learning paradigms.

Dr. Shani reflected on the transition towards digital assessment in hybrid learning environments and stressed the importance of relearning new assessment methods in the digital era.

Efforts to address the digital divide were underscored, emphasizing the need to improve digital infrastructure in rural and suburban areas. This ensures equitable access to digital assessment tools, thereby promoting inclusivity and fairness in education and ethical considerations were highlighted, emphasizing the importance of fostering academic integrity among students. While technology can enhance assessment security, cultivating ethical values minimizes the reliance on strict proctoring measures, promoting a culture of trust and responsibility.

Dr. Shrivastava emphasized the standardization of digital evaluation methods and the transparency they bring to the assessment process. He highlighted the role of AI in enhancing the integrity of digital assessments.

Dr. Sinha discussed the transformative impact of the NEP and the accelerated adoption of digital education due to the COVID-19 pandemic. He emphasized the role of AI in minimizing delays in result publication and reducing dissatisfaction among stakeholders.

Dr. Goudar emphasized the inadequacy of rote memorization in addressing real-world problems and stressed the importance of evolving assessment methods. He advocated for a balanced approach integrating both digital and traditional evaluation methods to meet industry demands.

The webinar highlighted the critical role of digital evaluation in advancing higher education in India, particularly in the context of the NEP and the challenges posed by the COVID-19 pandemic. The insights shared by the panelists underscored the need for a holistic approach that combines technological innovation with pedagogical principles to ensure effective teaching, learning, and assessment practices in the digital age.

SaaS startup Plotline secures $2.6 million in seed funding from Elevation Capital

Plotline, a software-as-a-service (SaaS) startup, has successfully raised $2.6 million in seed funding from Elevation Capital, a venture capital firm. The company, headquartered in both San Francisco and Bengaluru, intends to utilize the investment to fuel its international expansion efforts.

With clients including industry giants like Dream11, Khatabook, BharatPe, CoinDCX, Niyo, Step, and Kredivo, Plotline aims to strengthen its presence in global markets. The company plans to strategically allocate the funds across various functions such as research and development, marketing, and sales to facilitate its growth trajectory.

“Plotline is poised to leverage the $2.6 million seed funding to drive expansion initiatives in key markets across the US, the Middle East, Africa, and the Asia-Pacific region,” the company stated in a press release.

 

Ujjivan Small Finance Bank appoints Carol Furtado as Executive Director

Ujjivan Small Finance Bank has appointed Carol Furtado as its Executive Director, effective May 1, 2024. This significant decision, greenlit by the Reserve Bank of India (RBI), signals a strategic maneuver for the bank aimed at fortifying its operational capabilities and charting a clear strategic course.

Furtado’s association with Ujjivan SFB dates back to its inception, during which she has assumed pivotal roles such as Chief Human Resource Officer, Head of Operations and Service Quality, and Chief Business Officer (CBO). With an extensive career spanning over 29 years in banking, particularly in Retail Banking and NBFC sectors, Furtado brings a wealth of experience to her new role.

Her expertise in business leadership, banking operations, credit management, human resources, and service quality has played a crucial role in Ujjivan’s evolution from an NBFC-MFI to a Small Finance Bank. Notably, her contributions have been instrumental in earning Ujjivan recognition as a certified great place to work.

Prior to her tenure at Ujjivan, Furtado held esteemed positions at the ANZ group, Bank Muscat, and Centurion Bank Ltd. Her professional dedication was acknowledged in 2009 when she received the Financial Women’s Association award from Women’s World Banking.

Furtado’s educational background includes a post-graduate degree from Mount Carmel Institute of Management, Bangalore, and strategic leadership programs at renowned institutions such as the Indian Institute of Management, Ahmedabad, and Harvard Business School, Boston.

Her appointment underscores Ujjivan SFB’s commitment to nurturing top-tier talent and fostering sustainable growth in India’s dynamic financial landscape. The bank anticipates seeking shareholders’ approval at its upcoming 8th Annual General Meeting (AGM), further solidifying its strategic direction under her leadership.

UGC Directs Indian Universities to Reserve Up to 25% Additional Seats for International Students

The University Grants Commission (UGC) has issued guidelines instructing Indian higher education institutions (HEIs) to allocate extra seats for international students in undergraduate (UG) and postgraduate (PG) programs. The move, initiated to bolster the global appeal of Indian educational establishments, follows guidelines formulated in September 2022.

Supernumerary seats, seats beyond the approved capacity of an institution, are designated to facilitate the inclusion of international students in Indian HEIs. According to the UGC directive, HEIs can reserve up to 25% more seats for international students, subject to specific criteria and regulations from regulatory bodies. These criteria include considerations of infrastructure and faculty capabilities.

The additional seats are not applicable to international students participating in exchange programs or covered under Memorandums of Understanding (MoU) between institutions or governments. HEIs are required to distribute these extra seats proportionally across all departments and academic units.

Supernumerary seats are exclusively reserved for international students and should only be filled if occupied. Professional and technical programs’ respective statutory authorities will oversee the management of these seats, while PhD seats will be regulated under UGC guidelines.

Furthermore, the UGC has mandated the establishment of an ‘Office for International Students’ in all relevant institutions. This office will maintain detailed records of international students, including their countries of origin, programs of study, and duration, aiming to create a conducive environment to attract more international students to India and elevate its stature as a global education destination.

Bluwheelz appoints Pranay Prakash as Head-HR

Bluwheelz, an EV logistics platform in India, has named Pranay Prakash as its new Head of Human Resources. This strategic move, announced on Thursday, aims to fortify the company’s expansion in major urban centers while also pushing into Tier 2 and Tier 3 cities.

Prakash’s responsibilities include spearheading initiatives to foster sustainable growth and scalability, as outlined in an official statement.

Read more: MMFSL appoints Raul Rebello as MD & CEO

Prakash brings a wealth of experience to his new role, having served as the Chief Human Resources Officer at Baazi Games prior to joining Bluwheelz. His professional background also includes positions at esteemed organizations such as UnitedHealth Group, Reliance Retail, and Videocon Telecommunications.

How to Use Videos to Generate Leads?

Video marketing has emerged as a digital powerhouse, changing the way businesses interact with their customers and generate leads. According to statistics, 76% of video marketers share videos on social media, and 86% use video as a marketing tool, indicating that the medium is not only popular but also highly effective. Videos capture people’s attention like no other type of content. As we delve into the world of video lead generation, we’ll look at the key steps for fully leveraging this dynamic medium.

Types of Videos for Lead Generation Awareness Stage Videos:

Brand Story Videos: Engage your audience by introducing your brand, values, and mission. By telling the story behind your brand, you create an emotional connection with your audience, making them more likely to remember and engage with your company.

Explainer videos: These are ideal for breaking down complex concepts or product features into understandable content. By simplifying the information, you help your audience better understand your product or service, increasing the likelihood that they will move on to the next stage of the sales process.Divyesh Patel

Educational Videos: Create content that is useful to your target audience’s needs. Positioning your brand as a reliable source of information builds trust and credibility, which can lead to increased lead generation and conversions.

Testimonials and Customer Success Stories: Share how your product or service has benefited real people. These videos can help potential customers connect with your brand and envision themselves benefiting from your offerings, bringing them closer to making a purchase decision.

Consideration Stage Videos:

Product demonstrations and tutorials: Show how your product works and its benefits. By demonstrating your product in action, potential customers can better understand its value and how it can solve their problems.

Case Studies and webinars: Share detailed insights into how your solutions benefited other businesses. These videos can show potential customers real-world examples of your product or service in action, making it easier for them to see how it can help them in their situations.

Comparison videos: Compare your product or service to competitors while emphasizing your unique selling points. These videos can help potential customers understand why your offering is the best fit for their needs, ultimately leading to a decision.

Decision Stage Videos:

Free consultations or strategy sessions: Provide personalized advice while demonstrating your expertise. These videos can help potential customers feel more confident in their decision to purchase your product or service by providing a better understanding of how your offerings can meet their specific requirements.

Q&A Videos: Address common concerns and objections that potential customers may have. By answering these questions proactively, you can help potential customers overcome any reservations they may have about making a purchase.

Live Streams: Organise interactive sessions to foster trust and answer questions in real-time. Live streams allow potential customers to interact with your brand directly, making them feel more connected and engaged with your company.

By utilizing these different types of videos for lead generation, you can effectively guide potential customers through each stage of the sales funnel, ultimately driving higher conversions and long-term customer loyalty.

Optimizing Videos for Lead Generation

Here are some key strategies to ensure your videos are effective in driving conversions:

  • Captivating introductions: The first few seconds of your video are critical for grabbing the viewer’s attention and keeping them interested. Begin with a strong opening that emphasizes the importance of your content and piques the viewer’s interest. Use eye- watching visuals, compelling storytelling, or a thought-provoking question to entice your viewers to watch the entire video.
  • Clear Call to Action (CTAs): A well-placed CTA can direct viewers to complete a desired action, such as subscribing to your channel, visiting your website, or downloading content. Make your CTA clear and concise, so viewers can easily understand what they need to do next. Place your CTA strategically throughout the video, such as at the start, end, or during a natural break in the content.
  • Video Placement: To increase the visibility and impact of your videos, strategically place them across multiple platforms. Embed videos on your website’s landing pages to boost engagement and conversions. Share your videos on social media platforms to reach a larger audience and promote sharing. In addition, include videos in your email campaigns to increase click-through rates and traffic to your website.
  • Video SEO Optimisation: Optimising your videos for search engines is critical for increasing visibility and attracting new viewers. Use relevant keywords in your video titles, descriptions, and tags to boost search rankings and help potential leads find your content.
  • End Screens and Cards: Make use of end screens and cards to direct viewers to additional relevant content or lead capture forms. This can help keep viewers engaged with your brand and collect their contact information for future marketing efforts.

Lead Capture Strategies with Videos

  • Gated content entails providing valuable video content in exchange for viewers’ email addresses or other contact information. Examples include webinars, tutorials, and exclusive interviews. This approach enables you to capture leads while also providing value to your audience, establishing your brand as a reliable source of information.
  • Integrating lead capture forms on video landing pages can increase lead conversion rates. Design your landing page to highlight the video content and include a prominent, simple form for viewers to enter their contact information.
  • Including clickable CTAs in your video content can encourage viewers to take specific actions, such as visiting your website, signing up for a free trial, or downloading a whitepaper. Make your CTAs clear and compelling, and place them strategically within the video to maximize engagement.
  • Social media platforms provide a variety of lead-generation options that can be used in conjunction with video content. For example, Facebook Lead Ads lets you create a lead form directly within the platform, allowing users to submit their information without leaving the site. You can generate leads from your social media audience by sharing your video content and using these lead-generation features.

Measuring and Analyzing Results for Continuous Improvement

To ensure the success of your video marketing efforts, it’s essential to measure and analyze your results. By tracking key metrics and using analytics tools, you can gain valuable insights into the effectiveness of your video content and make data-driven decisions to improve your lead generation strategy.

  • Track key video metrics: Keep an eye on key metrics such as views, engagement, click-through rates, and conversions to understand how your video content is performing. These metrics can help you identify which types of videos resonate with your audience and drive the most engagement.
  • Use analytics tools: Leverage analytics tools to gain deeper insights into your video performance. For example, these tools provide data on audience retention, demographics, and traffic sources, which can help you understand how viewers interact with your content and where they come from.
  • Continuously refine your video strategy: Based on the data and insights you gather, continuously refine your video strategy to maximize its impact on lead generation. Experiment with different video types, CTAs, and distribution channels to identify the most effective approach for your business.

Conclusion

Video marketing is a powerful lead-generation tool that can significantly boost your business’s growth. By incorporating compelling CTAs, optimizing video placement, and utilizing data-driven strategies, you can attract and convert leads effectively. Don’t miss out on the opportunity to harness the power of video – start implementing these strategies in your business today!

Authored Article by Divyesh Patel, Co-Founder & Chief Marketing Officer, Gumlet

True accessibility in online learning goes beyond the portability of devices, reveals Anand Verma, Herovired to ObserveNow

Reskilling and upskilling have become imperative in response to the evolving skill requirements within industries. The widespread adoption of technology has led to the emergence of new skill sets and career prospects. Moreover, the integration of artificial intelligence (AI) into workplaces has raised concerns about the potential displacement of human workers. As AI continues to redefine job roles, a staggering 94 % of companies in India intend to bolster the skills and competencies of their workforce this year, as revealed in LinkedIn’s recent “Workplace Learning Report.”

Anand Verma,
Anand Verma, Head, Enterprise Sales, Hero Vired

To address this pressing issue, online education emerges as a promising solution, offering flexible and personalized learning experiences that accommodate the diverse schedules of women professionals. On the same lines, Sheeba Chauhan, Senior Assistant Editor, ObserveNow interacted with Anand Verma, Head, Enterprise Sales, Hero Vired and discovered the preferences of working professionals regarding learning formats, and the value proposition of microlearning in the realm of career development.

Here are the edited excerpts:

How can women in the industry address the challenge of lack of time, which 69% of them perceive as the primary barrier to pursuing upskilling opportunities? Does Hero Vired offer flexible courses to assist women in overcoming this challenge?

Our recent survey, “Women in Modern Workplaces,” highlights a crucial insight: although 65% of women are eager to invest in career development and upskilling, 69% identify lack of time as the main obstacle. This challenge underscores the importance of balancing professional growth with personal commitments, particularly for those re-entering the workforce after a career break. Online education offers a viable solution by providing flexible, personalized learning opportunities that allow women to acquire relevant, new-age skills on their own schedule.

Hero Vired is at the forefront of this educational evolution, offering cutting-edge courses in Finance, Management, Technology, Data, and Future Tech in collaboration with premier universities. Our programs, designed to prepare learners for emerging job roles, are delivered by industry experts and focus on real-world, personalized learning experiences. We ensure holistic development through extensive support services including career coaching, CV workshops, industry webinars, and networking events.

In recognition of Women’s Day, we proudly offered a 25% #EmpowerHer scholarship to support women learners. Anubha Bhardwaj, a notable alumni, successfully upskilled in Finance with Hero Vired during her pregnancy, demonstrating the transformative impact of our offerings.

Do you believe accessibility significantly influences learners’ likelihood of completing a course, considering that 70 percent of them feel more motivated when training on a mobile device?

It’s crucial to understand that true accessibility in online learning goes beyond just the portability of devices; thus, smartphones alone do not necessarily enhance accessibility or the learning experience. Accessibility must consider whether courses are offered entirely online or in a hybrid format and whether they provide flexibility to learners. It also encompasses the consistent support from faculty, which is vital for nurturing a conducive learning environment. Regardless of the device—be it laptops or smartphones—learners should be able to effortlessly access course materials through user-friendly interfaces that work smoothly across different platforms.

At Hero Vired, we prioritise personalised and self-paced learning that integrates both virtual and live formats. With 70% to 90% of our classes led by live instructors and featuring interactive learning experiences, our learners enjoy the flexibility to study anytime and from anywhere. Moreover, our comprehensive 360° learning approach includes career support services such as profile building, masterclasses, and soft skills training, ensuring the holistic development of our learners.

What format do working professionals prefer for learning: microlearning or month-long courses, according to your target customers? Are there any challenges regarding the quality and value added to micro-learning courses?

Most working professionals prefer month-long courses over microlearning. It is so because the format of month-long courses offer structured, in-depth learning experiences, allowing for thorough exploration of topics and skill development. Professionals benefit more from a systematic curriculum and practical application, as they are required to later apply the knowledge in their daily work. Adding to that, networking opportunities and industry-led masterclasses offer the much-needed exposure. On the other hand, microlearning may not ensure the depth and coherence that professionals require these days.

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