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ObserveNow Exclusive: Top 5 Women Marketing Leaders Redefining Industry Trends

In recent years, India’s IT industry has seen a remarkable increase in female participation, with over 30% of the workforce being women, contrasting with Western nations where the numbers are stagnant or declining. A study by NASSCOM and the UK’s Open University revealed a strong gender balance in India’s IT postgraduate programs, with nearly half of the students being women, double the UK’s rate. Currently, about one-third of India’s IT workforce is female, mostly under 30, contributing significantly to sector growth and nearing a 50:50 gender balance among STEM graduates. However, the challenge ahead is maintaining this diversity as women advance into higher managerial and leadership roles.

Whereas this underscores the importance of diversity in driving business growth as recent LinkedIn data shows women now make up 60% of the marketing workforce, indicating a significant industry change.

Marketing is vital for businesses, involving activities to promote products or services. In India, there’s a notable shift as more women take on leadership roles in marketing, bringing fresh perspectives and innovative strategies.

Below listed are the top 5 Women leading the Marketing sphere in India:

Nitu Sharma, Head of Marketing, Iron Mountain India has over 15 years of marketing expertise to the table. Specializing in B2B marketing, she drives company growth through innovative strategies and revenue-focused tactics.

Vaishali B.Shivshankar, Head of Marketing for India & SAARC at F5, is a strategic marketing leader with a sharp understanding of technology. With extensive experience in enterprise software adoption, she crafts integrated marketing plans that yield significant results. Vaishali is known for her proactive and collaborative communication style, leveraging her market knowledge to build valuable relationships across the region. She inspires teams to exceed expectations while articulating a compelling vision for success.

Kimi Guglani, Marketing Director for India & SAARC, Trend Micro, Kimi Guglani is a dynamic marketing professional with over 14 years of experience in Product Lifecycle Management (PLM) and cybersecurity industries. She specializes in leading agile marketing teams to create customized brand experiences that drive market share growth and enhance customer loyalty. Kimi is recognized for her strategic thinking, clear communication, and creativity, which have contributed significantly to revenue and pipeline growth in the Indian market. 

Adishri Charla, Director and India Lead for Marketing, UiPath, is a B2B marketing specialist with a global perspective. With 14 years of diverse experience, she excels in go-to-market strategy formulation and execution, maximizing returns on investments through integrated marketing approaches.

Vartika Verma, Sr. Director of Marketing, Gupshup, is a seasoned marketing enthusiast with a track record of success across multiple domains. With approximately 15 years of experience, she has contributed to building iconic brands and leading high-performing teams to achieve business goals.

Women leading the marketing sphere not only promotes gender equality but also offers businesses a strategic advantage. Their diverse perspectives and collaborative approaches drive innovation and resonate with consumers. By empowering women in leadership roles paves the way for a more inclusive and effective marketing landscape.

Disclaimer: The organizations/ individuals listed above are not presented in ascending order. Their placement within the list does not imply any hierarchy, ranking, or preference.

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