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AICTE and CGPDTM Join Hands to Promote Intellectual Property Rights Awareness

New Delhi: In a significant step towards fostering intellectual property awareness in educational institutions nationwide, the All India Council for Technical Education (AICTE) and the Office of the Controller General of Patents, Designs and Trade Marks (CGPDTM) signed a Memorandum of Understanding (MoU) today.

The MoU exchange took place at the AICTE headquarters, where AICTE Member Secretary Prof. Rajive Kumar and Controller General of Patents, Designs & Trade Marks Prof. Unnat P Pandit formalized the agreement. The primary objective of the MoU is to raise awareness among students and faculty of higher education institutions about the importance of intellectual property filing, as well as the mechanisms and methodologies involved in the filing process in India.

The signing ceremony was attended by AICTE Chairman Prof. Sitharam T.G and Vice Chairman Dr. Abhay Jere, emphasizing the commitment of both organizations to promote a culture of intellectual property rights in educational institutes across the country.

 

This story has been sourced from the LinkedIn handle of AICTE.

Tags: Education

IIM Calcutta appoints Saibal Chattopadhyay as new director-in-charge

Kolkata: Senior faculty member of IIM (Calcutta) Professor Saibal Chattopadhyay has been appointed as the director-in-charge of the premier B school.

In a statement, IIM-C said on Tuesday that Chattopadhyay has been appointed by the Board of Governors (BoG) with immediate effect.

The statement said the change was effected in the wake of the receipt of a written complaint “against the earlier director-in-charge and recommending to BoG for his removal during an inquiry.”

This story has been sourced from PTI.

Tags: Education

Vinit Goenka Explores the Future of Digital Governance and Knowledge Sovereignty in India: Exclusive Interview with ObserveNow

New Delhi: In the contemporary landscape, the establishment of a Centre for Knowledge Sovereignty becomes increasingly pertinent, serving as a nucleus for safeguarding and advancing intellectual resources. In the era of rapidly evolving technology, knowledge sovereignty emerges as a critical concept, addressing the challenges posed by data-driven advancements.

As India progresses towards digital governance, envisioning the future involves not only harnessing technological innovations but also ensuring the sovereign control and ethical utilization of knowledge for the nation’s development and resilience in the digital age. The envisioned Centre for Knowledge Sovereignty plays a pivotal role in fostering a robust framework that safeguards intellectual assets and shapes the trajectory of digital governance in India. In this regard Shivani Babbar, ObserveNow interacted with Vinit Goenka, Former Spokesperson -BJP Delhi Pradesh, Former National Convenor IT Cell, BJP Secretary,Centre for knowledge Sovereignty (CKS).

Here are a few excerpts from the interview:

Can you provide an overview of the Centre for Knowledge Sovereignty (CKS) and its objectives? How do you see the role of CKS in the current landscape?

Centre for Knowledge Sovereignty (CKS) is a policy-oriented, independent, non-partisan, regional think tank committed to enhancing security, sovereignty and sustainability in India and throughout the Asian region. Established in 2011 under the chairmanship of Lt Gen D. B. Shekatkar (Retd.), we research and analyse technology policies and the domestic and international environment to shape the debate by connecting key experts on cybersecurity, cyber warfare, data sovereignty, privacy, critical infrastructure protection, geospatial technology and disruptive technologies.

In the current policy landscape, CKS plays a crucial role in shaping and influencing policy decisions, fostering innovation, and addressing challenges.  We have been providing thought leadership by means of informed insights and recommendations to the government. We have been actively engaging with the policymakers to ensure that proper regulatory frameworks are in place to ensure data sovereignty while addressing potential challenges. 

Through our recently launched program, Master Mentors Geo-enabling Indian Scholars (MMGEIS), in partnership with ESRI India, we aim to introduce students to the basics of geospatial technology. Our end goal is to foster innovation in the tech space.  We have always championed the cause of indigenous innovation and hope to make an impact with our new initiative. 

Given your experience as a spokesperson for the BJP Delhi, how do you think technology and knowledge sovereignty play a role in shaping political narratives and public discourse in today’s digital age?

In today’s digital age, technology and knowledge sovereignty play a pivotal role in shaping political narratives and public discourse. My experience as a spokesperson and as someone deeply involved in the tech space, particularly in areas like data sovereignty and geospatial technology, I understand the profound impact these elements have on the political landscape.

In the realm of public discourse, the responsible use of technology is essential. Social media and digital platforms have become powerful tools for communication, and political narratives can spread rapidly. All political parties must ensure responsible use of technology so that information disseminated aligns with facts and promotes constructive dialogue. Technology must be used to serve the interests of the nation while fostering a transparent and informed public discourse.

In your opinion, how can India enhance its knowledge sovereignty in the era of rapidly evolving technology, and what steps should be taken to safeguard sensitive information?  

In my opinion, enhancing India’s knowledge sovereignty in the rapidly evolving technology landscape requires a multi-faceted approach that encompasses policy frameworks, investments in research and development, international collaborations, and robust cybersecurity measures.

We need to foster a culture of innovation and actively support and promote the use of indigenous technologies. CKS has taken an important step towards this with its MMGEIS initiative where we encourage young children to think differently and give them the right guidance and mentorship which will help them become future innovators.  

With your extensive background in technology and governance, how do you envision the future of digital governance in India, and what role do you see for emerging technologies like artificial intelligence and blockchain?  

Envisioning the future of digital governance in India involves understanding the transformative potential of emerging technologies. I see a future where digital governance becomes more efficient, inclusive, and transparent, driven by innovations in artificial intelligence (AI), blockchain, and other cutting-edge technologies. 

AI can analyse vast amounts of data to inform evidence-based policy decisions. This data-driven approach can enhance the effectiveness of governance by identifying trends, predicting outcomes, and optimising resource allocation.

Blockchain can play a pivotal role in creating a secure and tamper-resistant digital identity system. This can simplify processes like document verification and authentication, reducing fraud and enhancing the efficiency of public services. It can also enhance transparency in various government processes, such as procurement, land records, and financial transactions. 

However as digital governance evolves, we must understand that there are also challenges like AI-driven threat detection and blockchain-based encryption which must be addressed to safeguard sensitive data. Robust cybersecurity measures have become imperative. We must ensure holistic integration of emerging technologies to enhance efficiency, transparency, and inclusivity. The key is to adapt policies, invest in infrastructure, and build a skilled workforce to harness the full potential of these technologies for the benefit of the Indian population.

What are your views on the current state of cybersecurity in India, and what measures do you believe should be taken to strengthen the nation’s cyber defences?

I recognise the critical importance of cybersecurity in safeguarding the nation’s digital infrastructure and sensitive information. The current state of cybersecurity in India involves both strengths and challenges, and addressing these issues is crucial to ensure a resilient and secure digital ecosystem.

The rapid digitisation and increasing connectivity have expanded the attack surface, making India more susceptible to cyber threats. Cyberattacks, including ransomware and phishing, have become more sophisticated and targeted. The Digital Personal Data Protection Act, 2023, the National Cyber Security Coordinator (NCSC) and the National Critical Information Infrastructure Protection Centre (NCIIPC) are significant measures that the government has taken to ensure cybersecurity and protect the personal data of citizens. However, despite these steps, there is a continued need to develop a skilled cybersecurity workforce. Bridging the skill gap through education, training programs, and collaboration with industry is essential.

Additionally, protecting critical infrastructure, including power grids, financial systems, and healthcare, is paramount. Strengthening the cybersecurity defences of these critical sectors is vital to national security. For this, we must encourage the development and adoption of indigenous cybersecurity solutions. Supporting homegrown technologies not only enhances self-reliance but also provides tailored solutions that align with the specific needs of the Indian context.

Tags: Governance

Government of Himachal Pradesh Elevates 2011 Batch IAS Officers to Selection Grade

New Delhi: In a significant development, the Department of Personnel under the Government of Himachal Pradesh has recently issued an order promoting five accomplished Indian Administrative Service (IAS) officers of the 2011 batch to the coveted Selection Grade. This elevation recognizes their commendable service and contributions in various capacities across the country.

The following officers have been granted the promotion:

1.  Rugved Milind Thakur, IAS (HP: 2011): Currently serving as the Deputy Secretary in the Cabinet Secretariat at Rashtrapati Bhawan, New Delhi. Thakur’s promotion is noted to be on a proforma basis.

2.  Lalit Jain, IAS (HP: 2011): Holding the position of Director, Census Operations/Director of Citizen Registration in Haryana, Chandigarh,  Jain’s promotion to the Selection Grade is also on a proforma basis.

3.  Vivek Bhatia, IAS (HP:2011): Serving as the Principal Private Secretary-cum-Special Secretary to the Chief Minister of Himachal Pradesh in Shimla.

4.  Dorje Chhering Negi, IAS (HP: 2011): Currently posted as the Settlement Officer in Shimla Division at Shimla.  Negi’s promotion recognizes his valuable contributions in the field.

5.  Gopal Chand, IAS (HP: 2011):  Director of Urban Development in Himachal Pradesh, Shimla.

The promotion order comes as a testament to the government’s commitment to recognizing and rewarding merit within the bureaucratic ranks. The newly elevated officers are expected to bring their wealth of experience to bear on their future assignments, contributing to the efficient and effective governance of the state and the nation at large.

Tags: Governance

Alok Sharma Appointed Director (R&D) at Indian Oil Corporation Limited

New Delhi: In a recent announcement Indian Oil Corporation Limited (IOCL) revealed that Alok Sharma has assumed the role of Director (Research & Development). Prior to this appointment, Sharma served as the Executive Director at the Centre for High Technology under the Ministry of Petroleum and Natural Gas (MoPNG).

Sharma, a postgraduate engineer in Chemical Engineering from IIT-Delhi and a graduate from Gujarat University, played a crucial role in his previous position, where he coordinated activities related to refining, petrochemicals, and alternative solutions for the oil and gas industry across India.

Throughout his career at Indian Oil, Sharma achieved notable milestones, including establishing India’s first hydrocracker Unit at Gujarat Refinery and setting up the Hydroprocessing lab and Resid Block at the R&D centre. With a forward-thinking approach towards advancing Indian Oil’s ventures in alternative energy, he led initiatives in hydrogen, gasification, solar, CO2 capture, and energy storage technologies.

Indian Oil R&D took to Facebook, stating, “Delighted to welcome Shri Alok Sharma as the new Director of #IndianOilRnD! His extensive experience and visionary leadership will propel our cutting-edge research & development initiatives to new heights. Onward to a brighter future of energy!.”

Tags: Governance

Transforming India into a Global Tech Superpower by 2030 through Innovative Coding Education: Ramana Telidevara from Codetantra

New Delhi: As India prepares to boast the highest percentage of working-age individuals by 2030, the imperative to skill its youth in coding and IT becomes a national priority. With this demographic advantage, India stands on the cusp of transforming into a global technology superpower. In this regard, ObserveNow Media interacted with Ramana Telidevara, CEO of CodeTantra.

Here are some key excerpts from the interview:

How does CodeTantra’s approach to coding education position India for global technological leadership by 2030?

CodeTantra’s unique approach lies in integrating theoretical knowledge with practical application. Our platform collaborates with universities and engineering colleges across India, facilitating a digital transformation in how coding and programming are taught. We empower faculty to deliver an integrated learning experience, blending theory with hands-on practice. This approach ensures that students not only understand coding concepts but also apply them in real-world scenarios, which is crucial for India to emerge as a global tech leader.

What makes CodeTantra’s teaching methodology effective in skilling the Indian youth in coding and IT?

Our methodology is centered on interactive, live demonstrations and extensive practice exercises. This immersive approach helps students grasp complex concepts with ease and encourages experiential learning. By providing timely assistance during coding sessions, we ensure that students overcome challenges in real time, enhancing their problem-solving skills. This practical, experience-driven learning is what sets our students apart in the global IT landscape.

In light of the anticipated demographic shift, what challenges do you foresee in IT education, and how does CodeTantra plan to address them?

The challenge is to scale up quality education and make it accessible to a vast number of students across various regions. CodeTantra addresses this through our digital platform, which breaks geographical barriers and brings uniformity in the quality of education. Our focus is on inclusivity, ensuring students from all backgrounds have equal access to top-notch coding education, thus democratizing the learning process.

How do you envision India’s youth shaping the global IT industry in the next decade?

The future of the global IT industry is highly dependent on the innovative and creative minds of today’s youth. With the right skills, India’s youth are set to be at the forefront of technological innovation and development. They will not only contribute to India’s growth but also play a pivotal role in the global tech narrative, driving significant advancements and solutions.

What advice would you offer to young Indians aspiring to excel in coding and IT?

My advice is to embrace the power of learning and innovation. The skills you acquire through platforms like CodeTantra will be your tools to build a brighter future. Be persistent, stay curious, and remember that every problem you solve in coding is a step towards India’s journey in becoming a global tech superpower by 2030.

In this engaging interview, Mr. Ramana TSV elucidates CodeTantra’s visionary role in shaping India’s future. By fostering a robust coding and IT skill set among the youth, CodeTantra is not just preparing individuals for a career in technology but is actively contributing to India’s ascent as a global technological superpower.

 

Tags: Education

Data Privacy, Hyper-Personalization, and Tech-Savvy Strategies in the B2B Marketing Maze, Acer’s Marketing Head shares insights with ObserveNow

New Delhi: Utilizing Target Group data has become essential for developing accurate profile segmentation and guaranteeing hyper-personalized delivery without sacrificing privacy in light of the dynamically shifting B2B marketing landscape. Understanding the customer lifecycle and maximizing content marketing tactics are essential skills for B2B marketers. The job of field marketing has changed dramatically in today’s tech-savvy society, particularly when it comes to planning events that appeal to the target demographic.

In an exclusive interview, Priyanka Chakraborty, ObserveNow interacted with Sooraj Balakrishnan, Head of Marketing, Acer India about striking a delicate balance between using data for segmentation, learning marketing techniques, planning effective field campaigns, and addressing the particular difficulties faced by B2B marketers in the age of Generative AI.

Here are a few excerpts from the interview:

In today’s data-driven world, How are you using your Target Group data to create better segmentation of profiles and to make sure of a hyper-personalised delivery, while cautiously not breaching privacy? 

At Acer, we prioritize the responsible and careful utilization of personal information as a cornerstone of our practices. Ensuring the security of our target audience’s data is our topmost concern. We refrain from incorporating personally identifiable information (PII) in our marketing strategies. Instead, our approach to segmentation and personalized delivery relies on aggregated and anonymized data, with a strong emphasis on safeguarding individual identities. We are acutely aware of the sensitivity surrounding personal information, implementing rigorous measures to protect and honor the data of our users.

Our commitment extends to upholding the highest standards in data protection. Our privacy policies emphasize transparency, and we consistently invest in advanced security measures to maintain the confidentiality of the information we handle.

 

As a B2B marketer today, what are your primary areas of focus – is it your consumer journey, content marketing, or field marketing practices? 

As a B2B marketer today, our primary focus areas are carefully balanced to ensure a comprehensive and effective approach. Understanding the customer journey is at the core of our strategy. We place significant emphasis on creating a seamless and personalized experience for our clients, utilizing data insights to optimize every stage from awareness to conversion. This enables us to adapt to the evolving needs of our customers and enhance overall satisfaction. 

In parallel, content marketing is a cornerstone of our efforts. We recognize the influence of compelling content in building trust and engagement. Our strategy involves creating a diverse range of content formats, including blogs, and videos, all crafted to address the specific pain points of our target audience. This not only fuels lead generation but also fosters long-term relationships with our clients.

Simultaneously, our field marketing practices play a vital role in establishing direct connections. Through targeted events, both in-person and virtual engagements, we aim to build a strong brand presence. These interactions allow us to gain insights into the unique challenges our clients face, facilitating a more personalized and effective approach. Furthermore, our participation in industry events contributes to the development of a robust network, reinforcing our market positioning. 

In essence, our B2B marketing strategy is a well-rounded approach that integrates the customer journey, content marketing, and field marketing practices. This holistic perspective enables us to connect with our audience on multiple levels, fostering lasting relationships and driving sustained business growth. 

 

In the tech world today- redefine the purpose of Field marketing specifically event marketing for us? How are you leveraging it to its true potential?

In the past, field events were confined to a single location and often occurred just once a year. ‘Field marketing’ was straightforward—target an area or “field” to boost sales. However, the marketing landscape has evolved. Today, a successful field marketing strategy involves brand storytelling, customer connections, and gaining deeper account insights.

In the current tech landscape, field marketing serves as a strategic tool for authentic connections and market influence. At Acer, we carefully choose events aligned with our audience and objectives, emphasizing impactful experiences beyond traditional promotion. Thorough post-event follow-ups and insights shape product development, ensuring enduring brand loyalty and industry influence.

 

How do you define a successful field marketing campaign? How does it contribute to lead generation and customer acquisition now?

A successful field marketing campaign is defined by its ability to engage the target audience, create brand awareness, and drive desired actions, such as lead generation and customer acquisition. It contributes by:

•            Generating Quality Leads: Attracting and capturing leads aligned with the target customer profile, emphasizing both quantity and relevance.

•            Fostering Meaningful Connections: Going beyond transactions to establish connections, laying the foundation for long-term relationships and customer loyalty.

•            Driving Conversion: Guiding leads through the conversion funnel, emphasizing effective communication, nurturing, and providing a clear path to customer acquisition.

•            Enhancing Brand Perception: Contributing to a positive brand image, influencing potential customers to choose the brand over competitors during the acquisition phase.

•            Measurable ROI: Ensuring quantifiable impact with metrics such as conversion rates, customer acquisition costs, and return on investment (ROI) reflecting the campaign’s success.

Ultimately, success extends beyond immediate gains, building a foundation for sustainable customer relationships and business growth.

 

How deep are B2B Marketeers in India into Gen AI? Can you share a snippet from your journey and a general observation prediction in your opinion on the same? 

AI in B2B marketing is still not used enough. The main barriers to adoption are cost, complexity, and lack of skills. We can expect more platforms, tools, and services that will make AI easier to use and integrate with existing systems, as well as more affordable and scalable for B2B marketers of all sizes and budgets. One way we have used Ai is for content delivery and understanding organizational requirement before we approach them using data inputs from various sources. This has helped sales team to have a better understanding of the need while being able to be top their client requirements. 

Tags: Trending

RBI clears appointment of Praveen A Kutty as MD & CEO of DCB Bank

New Delhi: Private sector DCB Bank on Tuesday said the Reserve Bank approved the appointment of Praveen Achuthan Kutty as its Managing Director and CEO.

The appointment for a period of three years is effective from April 29, 2024, DCB Bank said in a regulatory filing.

A meeting of the Board of Directors will be convened in due course to approve the appointment of Kutty as the MD and CEO, and subsequently, approval of the shareholders shall be obtained, it added.

This story has been sourced from PTI.

Tags: BFSI

Tata Projects appoints Ritesh Pratap Singh as CHRO

New Delhi: Tata Projects has appointed Ritesh Pratap Singh as the new Chief Human Resources Officer (CHRO). As CHRO, he is part of the leadership team that is pursuing the vision of delivering predictable and sustainable projects through innovation and technology.

Before being promoted to CHRO, Ritesh was serving the same company as vice president of human resources. Ritesh joined Tata Projects in September 2023 from Tata Trusts where he held the role of CHRO. Taj Hotels Resorts and Palaces, Hindustan Coca-Cola Beverages, and Convergys are other organizations where he worked previously.

Ritesh announced his new appointment in Linkedin stating “I’m happy to share that I’m starting a new position as Chief Human Resources Officer at Tata Projects!.”

Ritesh comes with a wealth of experience of 22 years with a deep interest in culture and its power to enable sustained high performance.

Tags: Trending

CCI approves merger of Shriram LI Holdings Private Limited with Shriram Life Insurance Company Limited

New Delhi: In a recent press release released by the Competition Commission of India, it has approved the proposed amalgamation of Shriram LI Holdings Private Limited with Shriram Life Insurance Company Limited.

The Proposed Combination involves the amalgamation of Shriram LI Holdings Private Limited (SLIH) with Shriram Life Insurance Company Limited (SLIC) (Proposed Combination) and the main objective of SLIH is to undertake investment business.

SLIC is a life insurance company, registered with IRDAI. SLIC is a part of the Shriram Group of Companies and is engaged in the business of effecting contracts of insurance upon human life, develop and market a variety of products in life insurance business, unit linked life insurance products and any other activity within the ambit of provisions of Insurance Act, 1938.

“CCI approves the proposed amalgamation of Shriram GI Holdings Private Limited with Shriram General Insurance Company Limited,” said CCI on social media platform X (formerly Twitter).

 

This story has been sourced from PIB.

Tags: BFSI

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