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MeitY Launches Second Cohort of SAMRIDH Startup Accelerator Program

The Ministry of Electronics and Information Technology (MeitY) officially launched the second cohort of the SAMRIDH startup accelerator program. Secretary of MeitY, S. Krishnan, inaugurated the initiative, which is part of the Government of India’s 100-day agenda to select and support 125 startups, aiming to nurture a total of 300 startups. Accelerators interested in participating in the second cohort are invited to apply, according to a MeitY statement issued on Thursday.

The ministry is advancing the growth of India’s software product industry under the National Policy on Software Products (NPSP)-2019. The software sector, including startups, is receiving support through various programs such as Centers of Excellence (CoEs), Technology Incubation and Development of Entrepreneurs (TIDE), Next Generation Incubation Scheme (NGIS), ICT Grand Challenges, and Gen-Next Support for Innovative Startups (GENESIS).

SAMRIDH, a flagship initiative under NPSP-2019, was first launched in August 2021 with the goal of supporting 300 software product startups with an investment of ₹99 crore over four years. The program is being carried out through various established accelerators across India, which offer services including market fit optimization, business planning, investor connections, and international expansion, along with matching funding of up to ₹40 lakh from MeitY. Implementation is managed by MeitY Start-up Hub (MSH) and Digital India Corporation (DIC).

In the first cohort of SAMRIDH, 22 accelerators from 12 states were selected through an open call for proposals. These accelerators, comprising government-supported organizations, academic institutions, private sector entities, and early-stage funding platforms, will each choose 5-10 startups in sectors such as health-tech, ed-tech, agri-tech, consumer-tech, fin-tech, Software as a Service (SaaS), and sustainability through a rigorous multi-level screening process.

 

Salesforce Foundations Upgrade: Free New Features for All

Salesforce has introduced a suite of new tools for its enterprise sales and service users, branded collectively as “Salesforce Foundations.” Although the name does not appear directly on the updated interface, users will see a redesigned left-hand menu featuring marketing and e-commerce tools. According to Kris Billmaier, Salesforce’s senior vice president of self-service and growth, these features will be offered on a freemium model, with users initially allowed up to 2,000 marketing campaigns per month.

The launch of Salesforce Foundations is part of the company’s broader strategy to promote its core applications—such as CRM, service, marketing, e-commerce, Tableau, and the Experience Platform—all powered by the Data Cloud. This integration allows users to develop autonomous bots on the upcoming Agentforce platform, which is expected to debut at Dreamforce later this month.

Agentforce will enable users to leverage Salesforce applications and create bots that assist with various tasks, drawing data from Salesforce’s core clouds. These bots will enhance self-service capabilities for both employees and customers.

Rebecca Wettemann, founder of the tech research firm Valoir, noted that enterprise users may eventually utilize Agentforce bots through chat interfaces, with Slack being a natural choice. The bots are expected to integrate with other enterprise tools outside of Salesforce, with early examples possibly emerging through the Salesforce-Workday partnership.

Additionally, Salesforce Foundations will provide access to free trials of partner tools from its app marketplace, giving partners the ability to use Salesforce’s generative AI bot-building engine without needing to develop their own solutions.

Billmaier highlighted that the concept for Salesforce Foundations evolved from the Salesforce Starter and Pro Suites, designed for small businesses. Enterprise users sought access to select marketing and e-commerce features without the complexity and cost of full-scale integrations.

Salesforce Foundations also simplifies data aggregation across its platform, providing administrators with more user-friendly tools to manage and integrate data.

 

Infinite Reality and Google Cloud Forge Five-Year Partnership to Revolutionize Immersive Web Experiences

Infinite Reality (iR) has entered a comprehensive five-year partnership with Google Cloud, aimed at developing immersive web experiences for brands across various sectors, including sports, entertainment, e-commerce, education, recruitment, and customer service. Although financial details remain undisclosed, the collaboration is expected to deliver cutting-edge solutions such as virtual 3D worlds and AI-driven customer service ambassadors to enhance brand engagement, revenue, and first-party data capture, particularly among younger demographics.

Rachel Jacobson, iR’s President of Global Business Ventures and Partnerships, highlighted Google Cloud’s track record in sports and entertainment, making them a pivotal partner for accelerating iR’s market strategy. Jacobson’s previous work with Google during her tenure as President of the Drone Racing League, which iR recently acquired for $250 million, helped cement this broader collaboration.

In 2023, iR also made notable acquisitions, including digital twin developer Landvault ($450 million), spatial web design firm Ethereal Engine ($75 million), 3D avatar creator Action Face ($10 million), and social sports platform Stakes ($8 million), positioning itself as a leader in AI, spatial computing, and extended reality.

Google Cloud’s infrastructure, along with its Gemini AI models, will play a key role in accelerating iR’s product roadmap. The company’s offerings are divided into two main categories: iR Enterprise Solutions, which builds custom immersive worlds, and iR Studios, a SaaS platform offering pre-built kits and customizable templates for digital experiences.

A key differentiator for iR is its ability to provide immersive experiences without the need for specialized hardware, allowing brands to maintain control over their first-party data—an advantage that resonated with Google. Albert Lai, Google’s Global Strategic Industries Director for Media & Entertainment, emphasized the growing demand for personalized, tech-enhanced consumer experiences, especially as companies seek better data relationships with their audiences.

Jacobson anticipates the partnership will lead to further innovation in sectors like online retail, where shoppers could virtually try on clothes, and predicted a surge in adoption of iR’s solutions by major Google customers in the coming months.

Kore.ai Launches XO Automation & Contact Center AI on AWS Marketplace to Boost Enterprise AI Capabilities

Kore.ai announced that its two flagship products, Kore.ai XO Automation and Kore.ai Contact Center AI, are now available on AWS Marketplace. AWS Marketplace is a curated digital platform that allows businesses to discover, purchase, deploy, and manage third-party software and services.

Kore.ai XO Automation harnesses the power of large language models (LLM) and generative AI through a no-code interface, enabling enterprises to design, build, and manage AI chatbots for automating customer interactions across more than 40 voice and digital channels, with support for over 130 languages. Its advanced Retrieval Augmented Generation (RAG) capabilities, multi-engine natural language understanding (NLU) powered by LLMs, and Responsible AI features help businesses deploy secure, scalable AI solutions to improve customer experiences and boost operational efficiency.

Kore.ai Contact Center AI elevates customer service by automating up to 80% of interactions, reducing wait times, and enhancing contact center efficiency. Integrated with the Kore.ai Experience Optimization (XO) Platform, it provides real-time agent support, automates task management, and offers AI-driven playbooks for guided interactions, ultimately improving customer satisfaction.

By listing these solutions on AWS Marketplace, Kore.ai makes it easier for AWS customers to purchase and manage its products directly. Recognized by leading analysts such as Gartner, Forrester, and G2, Kore.ai is known for helping businesses enhance customer service experiences through AI. CEO and Founder Raj Koneru emphasized the company’s commitment to providing advanced AI solutions, enabling enterprises to harness AI safely and responsibly for transformative outcomes in partnership with AWS.

US to Grant HP $50 Million for Semiconductor Technologies Project

The US Commerce Department announced on Tuesday that it will award $50 million to HP for the expansion and modernization of its Oregon facility, aimed at advancing key semiconductor technologies. This funding will enhance technologies crucial for life sciences instrumentation and technology hardware used in AI applications, among other projects.

The funding follows Congress’s approval in August 2022 of a $39 billion subsidy program for US semiconductor manufacturing, alongside $75 billion in government lending authority and a 25% investment tax credit valued at approximately $24 billion.

HP’s initiative will build on its strengths in microfluidics and microelectromechanical systems, with the grant supporting the production of silicon devices essential for life sciences lab equipment used in drug discovery and cell research.

Commerce Secretary Gina Raimondo emphasized that this investment underscores the commitment to every aspect of the semiconductor supply chain and its importance in advancing drug discovery and critical life science technologies. The technology supported by this funding will benefit institutions such as Harvard Medical School, the CDC, and Merck.

HP CEO Enrique Lores welcomed the grant as an opportunity to modernize and expand their facility, further investing in microfluidics technology.

The Commerce Department has also released term sheets with 17 companies, offering over $32 billion in grants and up to $29 billion in loans. Recent major awards include $6.4 billion to Samsung for expanding chip production in Texas, $8.5 billion to Intel, $6.6 billion to TSMC for American production, and $6.1 billion to Micron Technology for domestic chip factory projects.

LiaPlus AI Secures Rs 2 Crore in Seed Funding to Enhance AI-Driven Customer Support & Expand Global Presence

LiaPlus AI, a customer support solutions provider, has secured Rs 2 crore in a Seed funding round led by Inflection Point Ventures, with additional support from Chandigarh Angel Network and Growth91. The funding will be used to advance product development, expand the team, and boost sales and marketing efforts, as announced in a press release.

Founded in 2023 by Shailesh Jaiswal and Smridhi Seth, LiaPlus AI specializes in AI-driven customer support, offering multilingual assistance in 18 languages and managing millions of calls per hour. The platform is operational 24/7 and is equipped to understand customer emotions. With a presence spanning India, the Middle East, Africa, and Australia, LiaPlus AI provides businesses with an efficient marketplace for hiring customer support staff and leveraging AI for task management.

The Delhi-based startup focuses on enhancing model accuracy and relevance through high-quality data, prompts, and engineering, ensuring real-time interactions with less than 400 milliseconds of latency. The platform integrates smoothly with existing B2B systems, allowing for rapid adoption and offering competitive pricing without compromising quality.

LiaPlus AI has established strategic partnerships in India, Africa, the Middle East, and Australia, with a focus on the BFSI and e-commerce sectors. The platform is tailored to meet regional needs, delivering effective and personalized customer service in local languages across these diverse markets.

Cisco Issues Critical Security Updates for Smart Licensing Utility and Identity Services Engine

Cisco has released patches addressing two critical security vulnerabilities in its Smart Licensing Utility, which could allow unauthenticated, remote attackers to escalate privileges or gain access to sensitive information.

The first flaw, identified as **CVE-2024-20439** (CVSS score: 9.8), is caused by an undocumented static user credential for an administrative account, allowing attackers to log into compromised systems. The second, **CVE-2024-20440** (CVSS score: 9.8), results from an overly verbose debug log file that could be exploited through a crafted HTTP request, enabling attackers to extract credentials and access the API.

These vulnerabilities, while discovered independently, require Cisco Smart Licensing Utility to be actively running and were identified during internal security testing. Cisco Smart Software Manager On-Prem and Smart Software Manager Satellite products are not affected. Users of Smart License Utility versions 2.0.0, 2.1.0, and 2.2.0 are urged to upgrade to version 2.3.0, which is unaffected.

In addition, Cisco has patched a command injection vulnerability (**CVE-2024-20469**, CVSS score: 6.0) in its Identity Services Engine (ISE), which could allow authenticated, local attackers to execute arbitrary commands and elevate privileges to root. The flaw affects Cisco ISE versions 3.2 and 3.3, with respective patch releases in September and October 2024. A proof-of-concept exploit is available, although Cisco has not observed any active exploitation of the bug.

Thales and PIT RADWAR Sign Strategic Cooperation MoU at MSPO 2024

Thales, a global leader in Defence & Security, Aeronautics & Space, and Digital Identity & Security, has entered into a Memorandum of Understanding (MoU) with PIT RADWAR, a prominent PGZ Group company and key supplier of military equipment to the Polish Armed Forces.

The agreement was signed during the MSPO International Defence Industry Exhibition in Kielce, Poland, held from September 3-6, 2024.

The MoU focuses on joint technical, technological, and business initiatives, particularly in radar technologies. Both companies bring decades of expertise in radar and radiolocation solutions, with successful implementations for military and civilian clients. By combining their strengths, Thales and PIT RADWAR aim to enhance their offerings with advanced performance and unique capabilities for both domestic and global markets.

From Chalkboards to Smartboards: India’s Educational Renaissance with Expert Insights on Teachers Day with ObserveNow

Teacher’s Day serves as a reminder of the selfless contributions made by teachers throughout their careers. It is a day dedicated to honoring those who have devoted their lives to shaping the minds of future generations, guiding them with wisdom, patience, and compassion. This celebration provides students with the opportunity to express their gratitude, love, and respect for the educators who have inspired them to grow, learn, and become true citizens of the world.

According to the latest data released by the Ministry of Education, Government of India, the All India Survey on Higher Education (AISHE) for 2021-2022 indicates that total higher education enrolment rose to approximately 4.33 crore in 2021-22, up from 4.14 crore in 2020-21. This marks an increase of about 91 lakh from the 3.42 crore (26.5%) recorded in 2014-15. Female enrolment also grew to 2.07 crore in 2021-22, up from 2.01 crore in 2020-21, reflecting an increase of around 50 lakh from 1.57 crore (32%) in 2014-15. These figures not only reflect the increase in engagement within the education ecosystem but also underscore the vital role teacher’s play in motivating students to participate.

India’s educational heritage is as old as its civilization. In ancient times, education was considered a sacred duty, and teachers were revered as ‘Brahma,’ the creator of the universe. This reverence for teachers is a reflection of the high regard in which education was held in Indian society. The ancient universities of Nalanda and Takshashila were among the earliest global centers of learning, attracting scholars from all over the world. These institutions were not just places of learning; they were symbols of India’s intellectual and cultural supremacy.

As India progresses toward reclaiming its status as a global leader in education, the role of teachers remains as crucial as ever. The evolution of the education system in India, from the chalkboard to smart classrooms, is a testament to the adaptability and resilience of teachers. The way technology has reshaped the entire scenario of the education system around the globe is charismatic, and Indian teachers have been at the forefront of this transformation. They have embraced change, adapted to new teaching methods, and continued to inspire and guide their students in this digital age.

“Modern classroom technologies like smartboards, tablets, and learning management systems have revolutionized education, making it more interactive and personalized. Tools like augmented reality (AR) and educational apps engage students, enhancing their learning experience. For teachers, technology streamlines lesson planning, provides data-driven insights, and reduces administrative tasks, allowing more focus on student interaction. These advancements also promote inclusivity, cater to individual learning needs, and prepare students for a tech-driven future. The integration of technology not only enriches the classroom environment but also supports educators in delivering effective, dynamic, and engaging lessons” said Prof. (Dr.) Jayanand, Pro Vice Chancellor, Shobhit Institute of Engineering & Technology, Uttar Pradesh.

The integration of technology in classrooms has profoundly enhanced the role of educators, transforming the traditional teaching experience into a dynamic and interactive process. Digital tools have introduced a new dimension to education, allowing for personalized learning experiences, immediate access to vast resources, and innovative teaching methods.

Highlighting the other side of the story Prof. (Dr.) Vikas Dhawan, Director General, IMS Noida stated “The major drawback of getting online classes is that they lack emotional or in other words personal touch but even then if there is thirst for knowledge in any student he can gain it anytime anywhere from anyone across globe using technology.”

“The shift from chalkboards to digital tools has transformed teaching by enhancing engagement and access to resources. However, it introduced challenges like the digital divide and tech training requirements. Despite these, opportunities abound in personalized learning and interactive content, making lessons more dynamic and accessible for diverse learning styles” underscored Dr. Sujata Shahi, Group Vice Chancellor, IILM University, Gurugram.

One of the most significant effects of technology on education is the advent of personalized learning. Utilizing advanced data analytics, educators can monitor individual student progress and customize instructional experiences to meet each learner’s specific needs further added Dr Shahi.

“The shift from traditional methods to digital tools has enhanced interactivity and access to resources but it has also introduced challenges like tech dependency and varying digital literacy among students. The shift is good for both the facilities and the students which will enable them to improvise the skills and have more opportunities. This transition is somewhat exciting and challenging both for the teachers as the curious ones who love to learn new things in every aspect of their lives have shown outstanding growth but a few faced the difficulties too” said Dr. Aarfa Rajput, Dean of School of Journalism & Mass Communication, Noida International University.

However, this shift towards digital learning platforms also presents challenges, particularly in balancing the need for human connection with the increasing reliance on technology. While digital tools offer numerous benefits, they can sometimes create a barrier between students and teachers, potentially diminishing the personal interaction that is crucial for fostering a supportive and empathetic learning environment.

“Integration of technology in education helps educators to teach students anytime from anywhere and it also helps to cater to the needs of fast and slow learners” further added Prof. Dhawan.

“The use of technology in the classroom has changed the role of teachers by making them more facilitators of learning rather than just main knowledge producers. Digital platforms can be a barrier to personal connection even while they provide creative means of delivering content. Teachers now have to strike a balance between the advantages of technology and the need to preserve face-to-face relationships, which are essential to students’ emotional and mental growth. A helpful learning environment where students feel connected and supported even outside of the digital interface depends on striking this balance” concluded Shivam Dixit, Co-Founder and CEO of Counsel India.

The significance of Teacher’s Day goes beyond mere celebration; it is a vehicle for recognizing the immeasurable value teachers bring to society. Teachers are the architects of the nation, and their role in shaping the future cannot be overstated. As we honor them, we also underscore the importance of education as a pillar of the nation. Education empowers individuals, builds communities, and is the bedrock upon which the future of any society is built.

NEC Unveils Advanced Biometric System for Fast, Simultaneous Authentication at Busy Venues

NEC Corporation is set to introduce advanced biometric authentication technology capable of swiftly verifying large groups of people simultaneously, even while they are in motion. This innovation aims to streamline admissions and ease congestion at busy events and infrastructure sites. The rollout will begin in September 2024, initially targeting Japan, the United States, and Singapore.

Historically, high-traffic areas such as theme parks, offices, and factories have struggled with long lines and congestion at security checkpoints. NEC’s facial recognition technology, already in use in over 50 countries and 80 airports for tasks like immigration and boarding, will power this new system. The technology can identify individuals even as they move through crowded spaces, with the capacity to authenticate up to 100 people per minute in real-time.

Unlike traditional gate-based systems, NEC’s solution requires no physical barriers, minimizing congestion without the need for facility expansion. If an unregistered individual attempts to pass through, the system will issue visual alerts. The system debuted at NEC’s Tokyo headquarters in July 2024 and is expected to address growing crowd management challenges at airports, train stations, and tourist sites, where the number of passengers is projected to double by 2041.

Key features of the system include real-time, simultaneous authentication of multiple individuals, easy installation with minimal hardware, and flexible integration with various corporate applications. Future enhancements may include compatibility with AR glasses for improved security and customer service.

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