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BJP Set to Form Govt in Delhi After 27 Years, AAP Second in Race, Congress Maintains Consistency with 0

In a dramatic political shift, the Bharatiya Janata Party (BJP) is set to reclaim power in Delhi after 27 years, decisively ending the Aam Aadmi Party’s (AAP) decade-long dominance. With counting in its final stages, the BJP has secured six seats and is leading in 42 of the 70-member Assembly, marking a stunning turnaround from its single-digit tally in 2020.

AAP’s Fall, Congress’s Continued Collapse

Once a formidable force in Delhi politics, AAP has won six seats but is trailing with only 16 leads—a steep decline from its near-sweep victories in 2015 and 2020. Meanwhile, the Congress remains consistent at zero, failing to secure a single lead for the third consecutive time.

Key Defeats: Kejriwal, Sisodia Unseated

The BJP’s resurgence has unseated top AAP leaders, including Chief Minister Arvind Kejriwal and former Deputy CM Manish Sisodia. In a major upset, Kejriwal lost his New Delhi seat to BJP’s Parvesh Verma by around 3,000 votes. This marks the first time since 2013 that Kejriwal has lost an election.

In Jangpura, Sisodia, out on bail, conceded defeat to BJP’s Tarvinder Singh Marwah, trailing by 572 votes after nine rounds of counting. Despite the loss, he expressed hope for BJP’s focus on governance, stating:
“We fell short by 600 votes. Hope they [BJP] will focus on the progress and welfare of the people.”

BJP’s Gains: AAP Ministers Ousted

While Atishi managed a comeback victory in Kalkaji, other AAP leaders faltered. Saurabh Bharadwaj, Delhi’s Health Minister, initially led in Greater Kailash but eventually lost to BJP’s Shikha Roy by 3,188 votes.

In PatparganjAvadh Ojha, who replaced Manish Sisodia, conceded defeat to BJP’s Ravinder Singh Negi after trailing by over 21,000 votes. Reflecting on his loss, Ojha told to media:
“It’s my personal defeat. I couldn’t connect to people… I’ll meet the people and will contest the next election from here.”

Voter Turnout and Exit Polls

The elections, held on February 5, saw a 60.54% turnout, a decline of 2.5 percentage points from 2020. Mustafabad recorded the highest turnout at 69.01%, while Mehrauli had the lowest at 53.02%.

Exit polls had predicted a tight contest, with BJP projected to win 39 seats and AAP 30. However, the final tally suggests a stronger-than-expected wave in BJP’s favor.

The Campaign’s Turning Points

The BJP’s campaign focused on anti-corruption, leveraging allegations against Kejriwal and Sisodia over the excise policy scandal. The party also capitalized on public outrage over Kejriwal’s lavish bungalow renovation, dubbed “Sheesh Mahal”, and his party’s governance record.

AAP, on the defensive, blamed the BJP-led Centre and Lieutenant Governor VK Saxena for governance hurdles. However, this argument failed to gain traction among voters.

What Next for AAP?

With Delhi slipping from its grip, AAP now faces an existential crisis. The defeat could derail the party’s national ambitions, leaving Punjab as its last stronghold.

For the BJP, this historic victory not only ends a 27-year wait but also cements its dominance across India’s political landscape. The party now faces the challenge of delivering on governance, as Delhi’s voters watch closely.

 

 

 

Generative AI: The future of Human-AI collaboration in B2B marketing

Generative AI is no longer just a buzzword; it’s a transformative force in how businesses operate—particularly in the B2B marketing space. As AI technology becomes more advanced, it’s not only amplifying human creativity but also helping businesses operate more securely. For markets like India, where digital transformation is rapidly accelerating, the scope for secure, AI-powered B2B marketing is both vast and promising.

What Generative AI Brings to the Table

Generative AI is revolutionising B2B marketing by automating content creation, saving valuable time on repetitive tasks like drafting whitepapers, email campaigns and presentations. But with the increased use of data comes the need to protect it.

By integrating AI within a Unified Defense SIEM platform, Securonix enables companies to monitor and protect their data in real time. This AI-powered security layer ensures that as marketers leverage generative AI for personalised content and customer insights, they can do so knowing that their data is protected from cyber threats.

Human Discernment Meets AI Precision in Cybersecurity

Generative AI has the capacity to complement, rather than replace, human expertise in cybersecurity. This collaboration allows security teams to amplify their efforts in supporting B2B marketing teams. Here’s how:

  • Enhancing Detection: AI can analyze vast amounts of data, uncovering hidden threats and identifying patterns that may not be immediately visible to humans.
  • Strategic Insight:Security experts bring valuable insights, contextual understanding, and decision-making capabilities that AI cannot replicate.

Upskilling and Adaptation for the AI Era

To fully harness generative AI, organisations have begun to adopt new skills and workflows that leverage its advanced technology, such as the AI-powered User and Entity Behavior Analytics (UEBA) and automated threat investigation capabilities. Be it marketing, accounting or security, teams are receiving regular training on how to leverage AI-driven tools like UEBA to identify anomalies and prevent cyber threats that could compromise marketing data. This proactive approach ensures that businesses understand how to fine-tune and optimise the use of generative AI within their unique security framework.

Ethics and Accountability in Secure Human-AI Collaboration

The integration of generative AI in B2B marketing comes with important ethical considerations that need to be addressed in the context of data privacy and security:

  • Data Ownership and Protection: Marketers must ensure accountability for AI-generated materials, and that any customer data used to personalize campaigns is secured properly.
  • Transparency: It’s critical to communicate to clients and audiences how AI is used in marketing processes, particularly in data collection and content generation.
  • Bias, Oversight and Security: Human oversight is necessaryto mitigate bias and inaccuracies in AI outputs, and to ensure that security protocols are maintained throughout the process. For example, Securonix Investigate puts humans in the loop, providing a means for teams to cross-reference responses from Large Language Models against authoritative sources, which helps in leveraging Generative AI, more efficiently.

The future of B2B marketing lies in the harmonious collaboration between human ingenuity and AI capabilities. Marketers who embrace this collaboration will be able to drive innovative campaigns that are not only efficient but also secure, building trust with customers. However, adaptability, continuous learning and a commitment to ethical practices remain essential as AI tools evolve.

Disclaimer: The views expressed in this article are solely those of the author and do not necessarily reflect the opinions or policies of ObserveNow Media. The author is solely responsible for ensuring the accuracy, completeness, and validity of the information presented, encouraging readers to independently verify and seek professional advice if needed.

Building a $5 Trillion Digital Economy: The Strategic Role of IXPs in India

As India is moving optimistically toward its ambitious goal of becoming a $5 trillion economy, the digital sector is also emerging as a critical growth engine. By 2025, it is anticipated that nearly half of the nation’s GDP will be impacted by digital technology, making strong, scalable, and effective digital infrastructure crucial. The backbone of seamless connectivity and the cornerstone of an interconnected future, Internet Exchange Points (IXPs) are among the unsung heroes of this digital revolution.

IXPS: THE HEARTBEAT OF THE DIGITAL ECONOMY

Internet Exchange Points serve as crucial hubs where internet service providers (ISPs), content delivery networks (CDNs), cloud providers, and other networks interconnect. By enabling direct interconnection between networks, IXPs significantly enhance the speed, efficiency, and reliability of data exchange, which are indispensable for powering a modern digital economy.

In a country like India characterised by its vast geography and diverse demographics, IXPs play a vital role in bridging the digital divide. They eliminate latency and the need for data to travel over long domestic or international routes by allowing local traffic to be exchanged locally. This improves user experience, lowers costs, and ensures that the Internet remains a powerful enabler of economic growth and social inclusion.

DRIVING CONNECTIVITY IN INDIA

India’s internet penetration has grown exponentially, with over 900 million internet users today and counting. However, delivering high-quality internet connectivity to every corner of the country remains a challenge. Here, IXPs come into play as a strategic solution. By decentralising traffic flow and bringing content closer to the end user, IXPs facilitate faster and more affordable access to digital services.

For instance, businesses leveraging IXPs benefit from reduced dependency on upstream providers and lower transit costs. This not only creates cost efficiencies for enterprises but also enables ISPs to pass on the benefits to end users, contributing to increased adoption of digital services across all economic strata.

ENABLING COST-EFFICIENT DIGITAL TRANSFORMATION

The digital economy relies on cost-efficient infrastructure to scale sustainably. IXPs are critical in achieving this by optimising the flow of data and reducing operational expenses for participating networks. By fostering a neutral and competitive environment, IXPs lower barriers to entry for smaller ISPs and startups, empowering innovation and entrepreneurship—two key drivers of economic growth.

Moreover, the cost savings facilitated by IXPs are reinvested in building next-generation networks and expanding digital services, aligning perfectly with the government’s vision of creating a robust digital ecosystem.

BOLSTERING INDIA’S DIGITAL INFRASTRUCTURE

A digitally thriving economy is built on a foundation of strong digital infrastructure, and IXPs are integral to this framework. They enhance network resilience by providing redundant routes for data traffic, ensuring minimal disruptions in an increasingly interconnected world. This resilience is critical as industries such as fintech, e-commerce, and health tech become more reliant on real-time data processing and secure digital communication.

Additionally, IXPs contribute to building a greener digital ecosystem. By optimising data routes and reducing long-haul traffic, they lower energy consumption and carbon footprints, aligning with global sustainability goals.

THE PATH AHEAD: SCALING IXPS FOR A $5 TRILLION ECONOMY
Strengthening Digital Infrastructure to Support Economic Growth

Efficient Data Routing: IXPs serve as critical hubs for routing internet traffic between networks, reducing the need for international bandwidth. This helps optimize local data traffic management, lowers operational costs, and boosts internet performance. Improved internet infrastructure, in turn, fosters the growth of digital businesses, e-commerce, and industries that depend on fast, reliable connections.

Driving Smart Cities and IoT: With a robust IXP network, India can support the growing demands of smart cities and the Internet of Things (IoT). Localized data exchange and processing reduce latency, driving the efficiency of urban infrastructure systems and contributing to overall economic productivity.

Enabling Digital Transformation Across Industries

Empowering Key Sectors: By improving interconnection through IXPs, industries like healthcare, education, fintech, and manufacturing can benefit from faster and more secure digital services. This accelerates the pace of digital transformation in these sectors, making them more competitive globally and creating high-value jobs, both of which are critical to reaching the $5 trillion economy target.

Enhancing Digital Supply Chains: IXPs facilitate faster and more efficient data exchanges between businesses, enhancing the speed of digital supply chains. This is especially critical in industries like logistics, retail, and pharmaceuticals, where agility and timely information are key drivers of success.

Improving Digital Inclusivity for Nationwide Growth

Bridging the Digital Divide: By deploying IXPs in underserved areas, digital infrastructure can be democratized, offering remote regions equal access to high-speed internet. This creates opportunities for local businesses and entrepreneurs to thrive, ensuring that economic growth is inclusive and felt across the country, not just in urban centers.

Supporting Rural Innovation: With easier access to digital tools, rural areas can engage in e-commerce, digital agriculture, and tech-based services. This provides a new avenue for rural economic development and job creation, driving India’s progress toward a $5 trillion economy.

4.Encouraging Innovation and Entrepreneurship

IXPs foster an environment where innovation can thrive. By lowering the barriers to entry for smaller ISPs, startups, and tech-driven businesses, IXPs create opportunities for new players to enter the market, driving innovation in digital services and solutions. This is crucial for India’s evolving tech ecosystem, providing a platform for entrepreneurial ventures to scale and compete globally..

CONCLUSION

The journey to a $5 trillion economy will be powered by the confluence of innovation, technology, and infrastructure. IXPs play a key role in coordinating this symphony of development by providing the speed, effectiveness, and connectivity required by India’s digital economy. As the Chief Business Officer of DE-CIX India, I firmly believe that by investing in and scaling our IXP ecosystem, we can accelerate India’s digital transformation and secure its position as a global leader in the digital economy.

The road ahead is challenging, but with IXPs as a cornerstone of our strategy, the vision of a digitally empowered India is not just a goal—it’s a promise waiting to be fulfilled.

Author: Sudhir Kunder, Chief Business Officer, DE-CIX India

Disclaimer: The views expressed in this article are solely those of the author and do not necessarily reflect the opinions or policies of ObserveNow Media. The author is solely responsible for ensuring the accuracy, completeness, and validity of the information presented, encouraging readers to independently verify and seek professional advice if needed.

Workday Announces Layoff of 1,750 Employees as It Shifts Focus Toward AI Talent

Workday, a leading enterprise HR software company, has made the decision to lay off 1,750 employees, roughly 8.5% of its workforce, in a bid to realign its business strategy. This marks the company’s first significant workforce reduction as it navigates changing market conditions. The layoffs, confirmed by TechCrunch after initial reports from Bloomberg, are part of a broader plan to hire artificial intelligence (AI) talent, signaling a shift towards automation and emerging technologies.

In contrast to tech giants like Meta and Microsoft, which have conducted multiple rounds of layoffs in recent years, Workday has largely avoided large-scale job cuts. However, CEO Carl Eschenbach addressed the decision in an internal memo, emphasizing the importance of adapting to the evolving business environment.

Workday’s announcement comes amid a wave of layoffs across the tech sector. Companies like Okta, Cruise, and Amazon have also announced job cuts, highlighting a reassessment of business priorities. This trend reflects the ongoing turbulence in the tech industry, where companies are balancing financial sustainability with investments in next-generation technologies.

The decision by Workday underscores a broader shift within the enterprise software industry, as companies realign their workforce to prioritize AI-driven innovation. While the layoffs reflect the ongoing challenges in the sector, Workday’s focus on AI hiring indicates a strategic pivot rather than financial distress, in line with the industry’s move towards an AI-dominated future.

India’s Finance Ministry Bans AI Tools Like ChatGPT, DeepSeek Over Data Security Concerns

New Delhi: India’s Finance Ministry has directed its employees to refrain from using AI-powered tools, including ChatGPT and DeepSeek, for official work, citing risks to the confidentiality of government data and documents. The advisory, dated January 29, surfaced on social media on Tuesday, just a day before OpenAI CEO Sam Altman’s scheduled visit to India, where he is expected to meet the IT minister.

Similar restrictions on DeepSeek have been imposed in countries like Australia and Italy over data security concerns.

“It has been determined that AI tools and AI apps (such as ChatGPT, DeepSeek, etc.) on office computers and devices pose risks for confidentiality of (government) data and documents,” the advisory stated.

Three finance ministry officials confirmed the authenticity of the internal note, though representatives from the ministry, OpenAI, and DeepSeek did not immediately comment on the matter.

The move comes as OpenAI faces legal scrutiny in India over a high-profile copyright infringement case filed by leading media houses. In court filings, OpenAI has argued that since it does not have servers in India, the country’s courts should not have jurisdiction over the matter.

TARC India Appoints Rita Misra as Chief Human Resources Officer

New Delhi-based luxury real estate developer TARC India has named Rita Misra as its new Chief Human Resources Officer (CHRO).

With over two decades of experience in HR leadership across top Indian organizations, Misra brings a wealth of expertise to her new role. Prior to joining TARC India, she held key positions in the real estate sector, including Head HR – North & East at Tata Realty and Head HR (PDS & Emerging Businesses) at JLL. Throughout her career, she has managed large workforces and collaborated with leadership teams to enhance business performance and drive transformation. She has also held roles at Aon Hewitt, Genpact, and AOL and is a merit rank holder from Delhi University.

As CHRO, Misra will spearhead TARC’s human resources strategy, talent management, and organizational culture, focusing on HR transformation, fostering inclusive high-performance workplaces, and prioritizing employee well-being—key factors in the company’s growth trajectory.

India Develops Indigenous AI Chip to Reduce Foreign Dependence

In a strategic move towards technological self-reliance, India is developing its own artificial intelligence (AI) chip, expected to be ready by 2027. The initiative, backed by the Ministry of Electronics and Information Technology (MeitY), is being carried out in collaboration with the Centre for Development of Advanced Computing (C-DAC) and the National e-Governance Division.

The AI chip will be built using the open-source RISC-V architecture, allowing for a highly customizable and efficient processor design. This development marks a significant step in India’s efforts to reduce dependence on foreign semiconductor technology and strengthen its position in the global AI ecosystem.

In parallel, India is bolstering its AI infrastructure through the India AI Compute Facility. Union IT Minister Ashwini Vaishnaw recently revealed that the facility has secured 18,693 GPUs to support the development of a large language model (LLM) tailored to India’s diverse linguistic and cultural landscape. Proposals for AI model development have been invited, with an expected completion timeline of four to eight months.

The push for an indigenous AI chip aligns with India’s broader goal of reducing reliance on global tech giants, especially as AI chips become critical to next-generation computing. The success of this initiative will depend on India’s ability to scale semiconductor production, secure funding, and develop a robust AI ecosystem. Further updates on the project’s technical specifications and implementation roadmap are anticipated in the coming months.

Tags: AI ChipMEITY

Zomato Is Now Eternal

Food tech giant Zomato has officially rebranded itself as “Eternal,” with the company’s board approving the change, as announced in a stock exchange filing on February 6. The new name reflects a shift in the company’s identity, particularly following its acquisition of Blinkit, which led the company to use the name “Eternal” internally. Group CEO and co-founder Deepinder Goyal explained that this rebranding marks a significant step, signaling the role Blinkit will play in driving the company’s future. “We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd.,” Goyal stated.

This name change comes after previous speculation about the rebranding. Goyal had dismissed earlier reports, clarifying that “Eternal” was only an internal name. However, with the company’s strategic direction evolving, the name has now been approved for the company entity, while the Zomato app will retain its original name. The stock ticker will also shift from Zomato to Eternal.

Eternal, as a brand, will encompass four major businesses: Zomato, Blinkit, District, and Hyperpure. Goyal described the new name as both powerful and daunting, acknowledging the responsibility that comes with it. “This isn’t just a name change; it is a mission statement,” he said, adding that the name reflects a commitment to enduring success.

The rebranding arrives amid a slowdown in demand for food delivery services, a trend also seen by rival Swiggy. Zomato’s (now Eternal’s) Q3FY25 results showed a 57% drop in consolidated profit after tax (PAT) year-on-year, falling to Rs 59 crore from Rs 138 crore in the same period last year. Despite this, the company saw a 64% increase in revenues, rising to Rs 5,404 crore.

Although the board has approved the change, the company is awaiting approval from its shareholders to finalize the rebranding.

IIFL Home Finance Appoints Pradeep Kumar Rangi as Chief Risk Officer

IIFL Home Finance Ltd. has appointed Pradeep Kumar Rangi as its new Chief Risk Officer (CRO). With over two decades of expertise in risk management, Mr. Rangi has an impressive career, having previously served as the Chief Risk Officer at Airtel Payments Bank, where he played a pivotal role in developing the company’s Enterprise Risk Management framework.

Before his role at Airtel Payments Bank, Rangi held leadership positions at Standard Chartered Bank in Singapore, where he made significant contributions to the bank’s risk management. Notably, at SC Ventures, the bank’s fintech division, he was instrumental in creating a risk management framework for fintech startups, focusing on the risks associated with emerging financial technologies.

“I am pleased to join IIFL Home Finance, a company that has been at the forefront of driving affordable housing solutions in India,” said Mr. Rangi, commenting on his new appointment. “With the ever-evolving financial landscape, my focus will be on strengthening the organization’s risk management framework, enhancing digital security, and ensuring the highest standards of regulatory compliance. I am committed to building a proactive risk culture that not only meets but exceeds regulatory expectations, driving the company’s growth and resilience. I look forward to contributing to the company’s mission of empowering homeownership for millions of Indians while navigating the challenges and opportunities of a rapidly digitizing world.”

Rashmi Priya, Head of HR at IIFL Home Finance, commented on Mr. Rangi’s appointment, saying, “We are delighted to welcome Mr. Rangi to our leadership team. With his deep expertise in risk management, technological innovation, and regulatory compliance, he will play a key role in shaping and advancing IIFL Home Finance’s risk strategy. As we continue to enhance our digital capabilities and expand our reach in the affordable housing sector, Pradeep’s leadership will be crucial in ensuring a robust and resilient risk framework to support our strategic objectives.”

Rangi holds the distinction of being a Chartered Accountant and an All-India Rank holder. He also holds certifications in Risk Management and Cybersecurity. His career includes notable exposure across various regions, including India, the Middle East, South Asia, and ASEAN, and he has been recognized for his work in developing advanced risk assessment models and implementing AI-driven strategies.

Generative AI: The Silent Revolution Reshaping B2B Marketing

The B2B marketing landscape has long been defined by complex decision-making, lengthy sales cycles, and the need for deep industry expertise. Generative AI is now reshaping this space, fundamentally changing how businesses connect with enterprise clients. While consumer AI applications grabbed headlines in 2024, the real revolution is taking place in B2B marketing, where AI is optimizing processes, enhancing personalization, and delivering data-driven insights.

By turning data into actionable strategies, AI is no longer just a tool—it’s a core component of marketing strategy. With its market value expected to exceed $107.5 billion by 2028, AI is set to become an industry staple.

Transforming Content Creation & Distribution

Generative AI enables marketers to create not just more content, but smarter content tailored to industry verticals, company sizes, and buyer personas. In B2B markets, where multiple stakeholders influence purchasing decisions, AI-generated content ensures each audience receives relevant insights. Gartner predicts that AI-generated content will make up 30% of all enterprise-produced content, signaling a major shift.

For instance, AI can automatically generate customized content for technical decision-makers, financial stakeholders, and end-users, emphasizing key points most relevant to each role. This level of customization, once prohibitively resource-intensive, is now scalable.

Account-based marketing (ABM) has also evolved with AI-driven “precision scaling,” allowing companies to create highly personalized content for hundreds of target accounts while maintaining industry-specific relevance.

Revolutionizing Customer Engagement

We are entering an era of ‘adaptive B2B engagement,’ where AI dynamically adjusts marketing strategies based on real-time client interactions and market signals. Imagine sales enablement materials that proactively address client concerns before they arise or marketing content that adjusts technical depth based on the reader’s expertise.

AI-powered systems analyze vast interaction data to refine audience segmentation and optimize content timing, ensuring greater impact throughout the B2B buying cycle.

Navigating Implementation Challenges

Generative AI is not just another marketing tool—it is a fundamental capability that will define competitive advantage. However, deploying it in B2B marketing requires careful attention to accuracy, brand voice, and industry compliance.

A structured ‘3T Approach’—Training, Trust-building, and Transparency—is crucial. AI models must be trained on industry-specific terminology and compliance requirements to maintain relevance and credibility. Close collaboration between AI specialists and domain experts ensures AI-generated content aligns with B2B standards.

The Role of Human Expertise

Despite AI’s capabilities, human expertise remains irreplaceable in B2B marketing. The technology’s role is to augment, not replace, marketers—allowing them to focus on strategy, relationship-building, and creative problem-solving.

The future of B2B marketing belongs to those who can effectively integrate AI while preserving human insight. The question is no longer whether to adopt AI but how to harness it to drive meaningful engagement and competitive differentiation.

Disclaimer: The views expressed in this article are solely those of the author and do not necessarily reflect the opinions or policies of ObserveNow Media. The author is solely responsible for ensuring the accuracy, completeness, and validity of the information presented, encouraging readers to independently verify and seek professional advice if needed.

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