Food tech giant Zomato has officially rebranded itself as “Eternal,” with the company’s board approving the change, as announced in a stock exchange filing on February 6. The new name reflects a shift in the company’s identity, particularly following its acquisition of Blinkit, which led the company to use the name “Eternal” internally. Group CEO and co-founder Deepinder Goyal explained that this rebranding marks a significant step, signaling the role Blinkit will play in driving the company’s future. “We would like to rename Zomato Ltd., the company (not the brand/app), to Eternal Ltd.,” Goyal stated.

This name change comes after previous speculation about the rebranding. Goyal had dismissed earlier reports, clarifying that “Eternal” was only an internal name. However, with the company’s strategic direction evolving, the name has now been approved for the company entity, while the Zomato app will retain its original name. The stock ticker will also shift from Zomato to Eternal.

Eternal, as a brand, will encompass four major businesses: Zomato, Blinkit, District, and Hyperpure. Goyal described the new name as both powerful and daunting, acknowledging the responsibility that comes with it. “This isn’t just a name change; it is a mission statement,” he said, adding that the name reflects a commitment to enduring success.

The rebranding arrives amid a slowdown in demand for food delivery services, a trend also seen by rival Swiggy. Zomato’s (now Eternal’s) Q3FY25 results showed a 57% drop in consolidated profit after tax (PAT) year-on-year, falling to Rs 59 crore from Rs 138 crore in the same period last year. Despite this, the company saw a 64% increase in revenues, rising to Rs 5,404 crore.

Although the board has approved the change, the company is awaiting approval from its shareholders to finalize the rebranding.