IDFC FIRST Bank and RuPay Launch FIRST EA₹N Credit Card; UPI-Enabled Gateway to Inclusive Credit

IDFC FIRST Bank, in partnership with RuPay, has unveiled the game-changing FIRST EA₹N RuPay Credit Card, a UPI-enabled, FD-backed virtual credit card designed to make credit more accessible and rewarding. This innovative offering ensures universal eligibility by leveraging a Fixed Deposit as a security, breaking down barriers for first-time credit card users or those with limited credit history. The card is issued instantly online, allowing immediate use for UPI transactions at over 60 million merchants across India. Its seamless integration with UPI revolutionizes the financial services landscape, combining convenience with inclusivity.
The FIRST EA₹N RuPay Credit Card delivers numerous benefits, including up to 1% cashback on UPI transactions made via the IDFC FIRST Bank app and 0.5% cashback on transactions through other UPI apps, along with rewards on insurance, utility payments, and e-commerce purchases. A special launch offer provides new users with 100% cashback, up to ₹500, on their first UPI transaction within 15 days of activation, effectively offsetting the first year’s fees. Additionally, the linked FD offers an attractive 7.25% annual interest, making the card a dual benefit product that encourages both credit building and investment.
The card comes with added protections, including complimentary roadside assistance worth ₹1,399, lost card liability coverage up to ₹25,000, and a ₹2,00,000 personal accident insurance cover, enhancing its value proposition. Shirish Bhandari, Head of Credit Cards, FASTag, and Loyalty at IDFC FIRST Bank, highlighted the customer-centric design of the product, stating, “The FIRST EA₹N RuPay Credit Card empowers first-time credit card users with a gateway to financial services while providing everyday savings and investment growth. It embodies our philosophy of delivering more value to our customers, enabling them to #getmorefromyourbank.”