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Edtech Platform BrightCHAMPS Acquires Edjust to Accelerate Global Growth

BrightCHAMPS Acquires Edjust

BrightCHAMPS, a prominent edtech platform specializing in programming and AI courses for K-12 students, has acquired Indian K12 education marketplace Edjust in a cash-and-stock deal to bolster its global expansion efforts. This marks BrightCHAMPS’s fourth acquisition since its inception in 2020, following Education10x (2021), Schola (2022), and Metamorphosis Edu (2023).

Edjust’s founders will spearhead a new vertical aimed at offering academic subjects such as Math, Science, and English, designed to enhance students’ all-round success and future readiness. The upcoming initiative is expected to leverage Edjust’s robust sales model and introduce immersive digital experiences to parents across 30 countries.

Founded in 2022 by Dushyant Panchal, Anmol Mittal, and Sanjay Panikar, Edjust employs a blend of artificial intelligence, human emotional intelligence, and sophisticated data analytics to identify high-potential edtech users. The company has established a strong presence in the US and UK markets with its innovative approach to connecting parents with edtech solutions.

BrightCHAMPS, led by Ravi Bhushan, currently operates in 30 countries, including the US, Canada, Nigeria, Southeast Asia, and the Middle East. The platform offers a range of courses in coding, financial literacy, and robotics for children aged 6-16. With $63 million raised across two funding rounds, including a $51 million round in November 2021 that valued the company at $500 million, BrightCHAMPS continues to scale its global footprint in the edtech sector.

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