IDFC FIRST Bank has introduced an AI-driven holographic digital avatar of Bollywood legend Amitabh Bachchan, marking a unique innovation in customer engagement.

The Holographic Extended Reality (HXR) device, launched at the bank’s Juhu branch in Mumbai, allows customers to interact with the virtual representation of Bachchan for detailed information on banking products and services. The bank plans to expand the deployment of these devices to high-footfall branches and strategic locations nationwide.

Developed in collaboration with Ikonz Studios, the HXR device features touch-enabled interaction, providing details on services such as Zero Fee Banking, Monthly Interest Credits, Mobile Banking, and the Current Account BRAVO. Additional features and offerings will be integrated in future phases.

The content delivered by the holographic avatar is meticulously designed to ensure clarity and engagement, reflecting the bank’s emphasis on personalized and accessible banking solutions.

“We’re proud to lead the industry by introducing this AI-powered holographic innovation. It represents a completely new way for customers to interact with us, making banking simpler, faster, and more engaging,” said Shreepad Shende, Head of Business Excellence & Corporate Strategy at IDFC FIRST Bank.

Shende also acknowledged the collaboration with Wing Commander Ramesh Pulapaka, CEO & Director of AB Corp. Ltd., and Ikonz Studios, expressing pride in partnering with Amitabh Bachchan for this pioneering initiative.

Amitabh Bachchan shared his enthusiasm for the project, stating, “This initiative by IDFC FIRST Bank highlights the potential of innovation in creating immersive and meaningful customer experiences. It is fascinating to see how technology continues to evolve and redefine connections. I am delighted to see my digital avatar play a role in this revolutionary journey in banking.”

This innovative move positions IDFC FIRST Bank as a frontrunner in leveraging cutting-edge technology to enhance customer experiences.