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Month: October 2024

Cybersecurity

TAC Security partners with Google as MASA assessor, further strengthens Global Cybersecurity Capabilities

Observenow Desk October 15, 2024

TAC Security, a global leader in vulnerability management and cyber defense, has earned a prestigious designation as a Mobile App Security Assessment (MASA) Authorized Assessor for Google, solidifying its position at the forefront of mobile application security. The official confirmation marks a major milestone in the company’s mission to bolster cybersecurity for mobile applications.

As a MASA Authorized Assessor, TAC Security is now empowered to help organizations meet Google’s stringent mobile application security standards. This certification allows the company to perform rigorous vulnerability testing and ensure comprehensive compliance for mobile apps, a critical need in today’s rapidly evolving digital landscape.

In addition to the MASA designation, TAC Security continues its longstanding role as an Authorized Lab for conducting independent security reviews of Android applications listed on Google Play. This dual responsibility underlines the company’s commitment to advancing cybersecurity practices globally and strengthens its ambitious growth strategy to become the largest vulnerability management firm by 2026.

Speaking on the achievement, Trishneet Arora, Chairman, Executive Director & CEO of TAC Security, said, “Becoming a MASA Authorized Assessor is a testament to our expertise in cybersecurity. We are committed to supporting some of the world’s largest enterprises in strengthening their cyber defenses, and this partnership with Google positions us to make even greater strides in the mobile security space.”

TAC Security’s MASA recognition also complements its work as the preferred assessor for Google’s Cloud Application Security Assessment (CASA) Program, further deepening the collaboration between the two companies. This partnership enables TAC Security to provide top-tier security services across both mobile and cloud applications, ensuring that clients can operate with confidence in a secure digital environment.

Tags: cybersecurityGoogleTAC SecurityTrishneet Arora

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Exclusive

Mission – ShakthiSAT mission to train 12,000 girls; aims satellite launch under Chandrayaan-4

Observenow Desk

An initiative aimed at empowering young women and fostering international collaboration in space exploration, Chennai-based aerospace startup Space Kidz India has launched the ShakthiSAT mission. This global program will train 12,000 high school girls, aged 14-18, across 108 countries in various aspects of space technology. The ambitious goal is to inspire the next generation of female leaders in STEM fields and ultimately launch a satellite under ISRO’s Chandrayaan-4 mission in 2026.

The official poster for ShakthiSAT will be unveiled by President Droupadi Murmu in November 2024, marking a significant milestone in the mission’s journey.

“The mission includes 120 hours of online training for high school girl students (aged 14-18) to teach them about various aspects of space technology, payload development, and spacecraft systems,” said Srimathy Kesan, ShakthiSAT mission lead, to media.

Participating countries range from the UK, UAE, Brazil, and Australia to Kenya, Sri Lanka, and Afghanistan, showcasing the mission’s truly global scope. Each participating country will engage 108 students, who will receive specialized training in space science. According to Space Kidz India, the mission seeks to “nurture talent, foster international collaboration, and ignite interest in the vast possibilities of space science, ultimately creating a ripple effect that inspires millions of young girls worldwide.”

Kesan, the visionary behind ShakthiSAT, expressed her excitement about the mission’s potential impact. “I am extremely happy to have conceived this idea, and I am confident that this initiative has the potential to benefit not only our country but the entire world. Our goal is to inspire and empower young women, providing them with opportunities that have the power to transform lives and unite us globally through the awe-inspiring domain of space exploration.”

Following the completion of the online training, 108 students—one from each participating country—will be selected to travel to India between June and August 2025. These young women will undergo hands-on training in building payloads and spacecraft prototypes. A prototype presentation is scheduled to be made before Prime Minister Narendra Modi later this year or early next year.

This mission is not just an educational initiative; it is a powerful statement about the importance of international collaboration in space exploration. Space Kidz India, which has previously launched 18+ NSLVs (BalloonSats), 3 Suborbital Payloads, and 4 Orbital Satellites, continues to break new ground by involving high school and college students in satellite development. As an ambassador to NASA, ESA, and GCTC Russia, Space Kidz India is inspiring the next generation of scientists and innovators, especially young women.

Tags: Chandrayaan-4Droupadi MurmuShakthiSAT missionSpace Kidz India

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Digital Native

Droom Celebrates 10 Years of Innovation, unveils AI-powered MyDroom Platform

Observenow Desk

New Delhi, October 14, 2024 – Droom, India’s leading automobile marketplace, proudly marked its 10-year anniversary by launching MyDroom, an AI-powered platform promising to transform the future of vehicle ownership. This milestone was celebrated with grandeur, featuring Guest of Honor Mr. Naveen Jindal (Chairman, Jindal Steel and Power Ltd., Philanthropist, Sportsperson and the 3 time Member of Parliament) and none other than its investor and brand ambassador, global music icon Badshah. The event was also graced by over 150 of India’s most influential tech entrepreneurs, who shared inspiring stories of innovation and success.

Founded in 2014, Droom has continuously pushed the boundaries of the automobile industry, leveraging cutting-edge technology to empower over 2.5 million customers. The company’s journey from a fledgling start-up to a dominant force in the market is a testament to the resilience and vision of Sandeep Aggarwal, Droom’s Founder & CEO, and his unwavering commitment to reshaping how India buys, sells, and manages vehicles.

MyDroom: Shaping the Future of Vehicle Management

At the heart of the celebration was the unveiling of MyDroom, a revolutionary AI-powered platform designed to offer a seamless, personalized vehicle management experience. From predictive maintenance and real-time tracking to personalized recommendations, MyDroom is a game-changer for vehicle owners. It not only helps users stay ahead of maintenance schedules but also integrates various services like repairs, roadside assistance, and even car washes into a single platform—making vehicle ownership smarter and more efficient than ever before.

Celebrating a Decade of Growth and Innovation

Droom’s 10-year journey has been nothing short of extraordinary. Having sold over 580k vehicles worth a staggering $7.3 billion, the company has facilitated more than 4.5 million listings and served a vast network of 23,000 dealers across 1,176 cities. Today, with 16 million Monthly Active Users and 16.2 million app downloads, Droom stands as a beacon of India’s tech-driven revolution.

Addressing the audience and congratulating entire Droom team on this success Guest of Honor Mr. Naveen Jindal, Chairman, Jindal Steel & Power Ltd. affirmed “Our country’s growing pool of educated and skilled men and women driving the social and economic change. The majority of our population comprises youth who are aspiring for opportunities. And for us to provide these opportunities, we need to grow and for growth, we need to co- operate, collaborate and co-exist with our neighbours. He praised every Entrepreneur for their hard work and contribution to make India what it is. In continuation he said with right efforts Haryana will be developed state in next 10 years and Gurugram will be the developed city of the state in next 5 years.

Badshah, Investor & Brand Ambassador, echoes the same excitement, “I’ve been a part of Droom’s journey as an investor and ambassador, and it’s been inspiring to see how they continue to innovate and push boundaries. MyDroom is a groundbreaking platform that perfectly aligns with my passion for technology and forward-thinking solutions. I’m excited to see how this will transform the way we manage and experience vehicles.”

Sandeep Aggarwal, Founder & CEO of Droom, reflected on the company’s journey, & The past decade has been an extraordinary journey of innovation, disruption, and growth. We are deeply grateful to our team, customers, and partners for their trust and support. MyDroom marks the next chapter in our story—one that places vehicle owners at the forefront and harnesses AI to deliver a truly personalized, seamless experience. We are excited to lead the industry into the next decade and beyond. We are very grateful that Mr. Naveen Jindal and Baadshah took out time from their super busy schedule and joined the celebrations that encourages us to constantly do better work.”

The event concluded with the insightful questions around Entrepreneurship during the 2 Fire Side chats, first of Droom Founder and CEO Mr. Sandeep Aggarwal and Droom’s Brand Ambassador and Global music Icon Badshah and second between Droom Founder and CEO Mr. Sandeep Aggarwal and Guest of Honor Mr. Naveen Jindal.

Disclaimer: The above press release has been provided by Droom. ObserveNow holds no responsibility for its content in any manner.

Tags: BadshahDroomNaveen JindalSandeep Aggarwal

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Digital Native

Licious acquires ‘My Chicken and More’ to build Omni-Channel Presence

Observenow Desk

In a strategic move to boost its offline presence, direct-to-consumer (D2C) meat and seafood brand Licious has acquired Bengaluru-based retailer ‘My Chicken and More’, which operates 23 stores across the city. This acquisition marks a significant step for Licious as it strengthens its foothold in South India’s retail market.

“The acquisition will enable us to rapidly scale our offline presence in South India,” said Licious Co-Founder Vivek Gupta, highlighting the company’s ambitious plans to build a broader omnichannel network. The deal, structured as a cash and equity transaction, will bring the total number of Licious stores in Bengaluru to 26. Previously, the brand operated three stores in the city, all while focusing on its successful online business model.

While Licious is yet to disclose the financial details, industry reports suggest the transaction is valued at approximately ₹200 crore. Co-founders Gupta and Abhay Hanjura emphasized the strength of ‘My Chicken and More’, noting its efficiency in revenue generation, profitability, and supply chain management. These factors made the acquisition an attractive proposition for Licious as it looks to deepen its offline engagement.

Founded in 2007, ‘My Chicken and More’ has grown into a well-regarded regional player. Between 2021 and 2023, the brand expanded its retail footprint from 10 to 23 stores, generating revenues of approximately ₹110 crore in 2023. The retailer processes 1.6 million to 1.8 million orders annually, with some locations seeing monthly footfalls of up to 12,000 customers. The company’s founder, S. Mahesha, expressed excitement over the partnership, stating, “Partnering with Licious is not just about growth for us, it’s about aligning with a shared vision of providing consumers with high-quality and hygienic meat.”

For Licious, which is owned by Delightful Gourmet, the acquisition aligns with its broader strategy of building an omnichannel presence. The company’s online platform already serves 4 million households, with 1.2 million consumers ordering monthly via the Licious app. Its flagship loyalty program, Infiniti, has garnered 2 lakh weekly active subscribers, contributing 58% to the monthly business. Licious operates from five processing centres and serves 20 cities through a network of 100 delivery centres.

Looking ahead, Licious is aiming to dramatically expand its physical retail presence. The company plans to open 500 offline stores across key markets over the next few years, positioning itself as a dominant player in both digital and physical retail in India’s burgeoning meat and seafood sector.

Tags: ‘My Chicken and MoreLicious

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News

Tata Electronics appoints Bobby Mitra as CIO & President of AI & Digital Transformation

Observenow Desk October 14, 2024

Tata Electronics appoints Bobby Mitra as its new Chief Information Officer (CIO) and President of AI and Digital Transformation. In this role, Mitra will spearhead enterprise-wide digital initiatives, focusing on AI-driven advancements across Tata Electronics’ key business sectors, including Electronic Manufacturing Services, Semiconductor Assembly and Test, Semiconductor Foundry, and Design Services.

Mitra and his team will be pivotal in driving the company’s push for AI-led manufacturing excellence, particularly in two landmark projects: establishing India’s first semiconductor Fab in Dholera, Gujarat, and setting up the nation’s first indigenous semiconductor assembly and test facility in Jagiroad, Assam.

Mitra said, “Tata Electronics is focused on deploying extensive use of automation, AI solutions, and digital platforms in its manufacturing facilities. I am looking forward to using my broad experience in the semiconductor industry to help shape the factories of the future at Tata Electronics.”

With a rich history in leading smart manufacturing and industrial systems globally for Texas Instruments, Mitra also served as President and Managing Director of Texas Instruments India. Most recently, he was Managing Director at Deloitte Consulting, where he guided manufacturing and supply chain advancements. A Fellow of the IEEE, Mitra also holds prominent industry roles, including Global Chair of SEMI Smart Manufacturing and past Chair of the India Electronics and Semiconductor Association (IESA).

“We are pleased to welcome Bobby to Tata Electronics,” said Randhir Thakur, MD & CEO of Tata Electronics. “He will focus on advancing Tata Electronics’ technology and manufacturing capabilities using AI and digital systems. His deep knowledge of smart manufacturing and the digital ecosystem will be key to delivering value to our customers.”

Mitra’s academia includes a B.Tech in Electronics and Electrical Communication Engineering and a Ph.D. in Computer Science from IIT Kharagpur, along with an Executive MBA from the University of Texas, Austin. His leadership is expected to significantly accelerate Tata Electronics’ AI and digital transformation journey, positioning the company as a leader in India’s evolving semiconductor ecosystem.

Tags: Bobby MitraTata Electronics

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Exclusive

Government’s IndiaAI Datasets Platform To Be Operational By January 2025

Observenow Desk

India will soon introduce an open-source forum for hosting datasets, known as the IndiaAI Datasets Platform, by January 2025, announced National eGovernance Division (NeGD) Chief Executive Nand Kumarum on October 9, 2024. This platform will be a key component of the government’s ₹10,000 crore IndiaAI Mission, designed to enable developers to create, train, and deploy their own AI models using data from both central and state governments, as well as the private sector.

The initiative is part of India’s larger effort to build a robust AI ecosystem. Last month, Abhishek Singh, Additional Secretary to the Ministry of Electronics and Information Technology and CEO of Digital India Corporation, shared that the government was establishing Data Management Offices as part of the platform. These offices will ensure that the collected data is AI-compatible. Furthermore, Data Management Units will be set up within every government department to streamline the data collection process.

This announcement follows the Ministry of Science and Technology’s launch of BharatGen, a generative AI (GenAI) initiative aimed at creating a multimodal Large Language Model (LLM) for Indian languages, signaling India’s growing focus on AI capabilities.

“The idea primarily is like HuggingFace – you have models, you have datasets, and you have people coming up and using those datasets and building models. We are trying to do something similar,” Kumarum said, as per the report.

Private sector companies are also contributing to the AI landscape. Tech Mahindra’s Project Indus, initially trained in Hindi and 37 dialects, is set to expand its coverage to more Indic languages. Meanwhile, Ola announced its Krutrim LLM in December 2023, trained in Indian languages to serve a “1.4 billion India.” Krutrim, said to be comparable to ChatGPT, can write in 10 Indian languages and understand 20. While Ola CEO Bhavish Aggarwal claimed Krutrim could outperform GPT-4 in Indic languages, users have reported inaccuracies in some responses generated by the model.

Tags: ChatGPTGenAIIndiaAI MissionMinistry of Science and TechnologyNand KumarumNational eGovernance Division

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Harnessing the Power of Data: Improving Efficiency in Blue-Collar Operations

Observenow Desk October 13, 2024

In a country where blue-collar workers form the backbone of our economy, harnessing data to improve efficiency is not just a strategy, it’s essential for sustainable growth. Let’s explore how data can enhance blue-collar operations in India and what steps organizations can take to unlock their full potential.

The Changing Landscape of Blue-Collar Workers in India

India’s blue-collar workforce is vast and diverse, spanning manufacturing, construction, logistics and services. Traditionally, these sectors have relied on manual processes and anecdotal insights, which can lead to inefficiencies and missed opportunities. However, with the rapid advancement of technology and data analytics, there is a significant opportunity to modernize operations.

In an era where data-driven decision-making is paramount, industries are beginning to understand that effective use of data can lead to improved productivity, enhanced safety and better workforce management. The challenge lies in integrating these insights into everyday operations.

Why Data Matters

1. Operational Efficiency

Data analytics can uncover inefficiencies in workflows that might otherwise go unnoticed. By tracking key performance indicators (KPIs) such as output rates, equipment utilization and labor productivity, organizations can identify bottlenecks and optimize processes. For instance, a manufacturing unit can analyze machine performance data to schedule maintenance proactively, reducing downtime and increasing overall efficiency.

2. Predictive Maintenance

In industries where machinery and equipment play a crucial role, predictive maintenance powered by data analytics can be a game-changer. By analyzing data from sensors and equipment, organizations can anticipate failures before they occur, minimizing unplanned downtime and extending the life of critical assets. This approach is particularly valuable in construction, where equipment availability can significantly impact project timelines.

3. Enhanced Safety Measures

Safety is a top priority in blue-collar operations. Data analytics can help identify patterns in workplace incidents and potential hazards. For example, by analyzing historical accident data, companies can pinpoint high-risk areas and develop targeted training programs to mitigate risks. Additionally, wearable technology can monitor real-time conditions, providing insights that enhance safety protocols and promote a culture of safety.

4. Workforce Optimization

Understanding workforce dynamics is vital for improving efficiency. Data can help organizations track attendance, skill levels and performance metrics, enabling better resource allocation. For example, if data shows that a particular team consistently meets production targets, managers can investigate the factors contributing to their success and replicate those practices across other teams.

Implementing Data-Driven Strategies

To harness the power of data effectively, organizations must take a strategic approach. Here are key steps to consider:

1. Invest in Technology

Adopting the right technology is essential for data collection and analysis. From IoT devices to cloud-based analytics platforms, organizations need tools that provide real-time insights. In India, where mobile technology is widespread, leveraging mobile applications for data collection can enhance accessibility and user engagement.

2. Train and Empower Employees

Data literacy is crucial. Employees at all levels should be trained to understand and interpret data relevant to their roles. This empowers them to make informed decisions and fosters a culture of continuous improvement. Investing in training programs that enhance data skills will lead to a more agile and responsive workforce.

3. Foster a Data-Driven Culture

Creating a culture that values data involves encouraging open communication and collaboration around data insights. Leaders should promote data-driven decision-making, demonstrating how data can inform strategic choices. Recognizing and rewarding teams for their data-driven initiatives can further motivate staff to engage with data actively.

4. Continuous Monitoring and Adaptation

Data analytics is an ongoing process. Regularly reviewing performance metrics and adjusting strategies based on insights gained is essential. By staying agile and responsive to data trends, organizations can continuously refine their operations for better outcomes.

Harnessing the power of data is essential for improving efficiency in blue-collar operations in India. As we navigate a rapidly changing economic landscape, embracing data analytics can drive productivity, enhance safety and empower our workforce. For companies in the blue-collar sector, the journey toward becoming data-driven may require investment and cultural shifts, but the rewards such as greater efficiency, reduced costs and improved outcomes are well worth the effort.

In a country where blue-collar workers are vital to our economy, leveraging data effectively will not only enhance business performance but also contribute to the overall growth and development of India’s workforce. Together, let’s embrace the power of data to build a more efficient and prosperous future.

Author: Rahul Nagpal, COO, WorkIndia

Tags: data analyticsRahul NagpalWorkIndia

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News

Amazon India joins hands with Startup India, DPIIT to empower startups through e-comm

Observenow Desk October 12, 2024

Amazon India has joined forces with Startup India, an initiative under the Department for Promotion of Industry and Internal Trade (DPIIT), to boost the growth of startups by leveraging e-commerce. The collaboration aims to help eligible startups access e-commerce opportunities through Amazon India’s marketplace, fostering their expansion into the domestic market.

As part of this partnership, a dedicated page on the Startup India portal will guide startups in registering on Amazon India’s platform. Startups will also benefit from mentorship by Amazon leaders, go-to-market support, and logistics guidance. Select women entrepreneurs will receive additional backing through Amazon’s Saheli programme, designed to empower women-led startups.

“By combining Amazon’s e-commerce expertise with Startup India’s role as the Government of India’s flagship initiative for the development of the startup ecosystem, we will provide a robust platform for Indian startups and businesses to scale domestically,” Sanjiv, Joint Secretary, DPIIT, said.

Amazon India will offer its full suite of services, including Amazon Pay, Amazon Incentives, Amazon Business, Amazon Transport, AWS, Amazon Advertising, and Mini TV, to assist startups, particularly those led by women.

Additionally, the partnership aims to raise awareness of the Bharat Startup Knowledge Access Registry (BHASKAR) initiative, a platform designed to centralize and enhance collaboration within India’s entrepreneurial ecosystem. BHASKAR will facilitate connections between startups, investors, mentors, service enablers, and government bodies, promoting a more streamlined and collaborative environment for innovation.

Startup India, established in 2016, is a flagship initiative of the Indian government that seeks to create a robust ecosystem for innovation and entrepreneurship across the country. Through this partnership with Amazon India, startups will gain vital tools to scale their operations and succeed in an increasingly digital marketplace.

Tags: Amazon IndiaStartup India

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B2B Marketeer

Prasun Kumar elevated to Chief Marketing Officer at Magicbricks

Observenow Desk

Magicbricks, one of India’s leading real estate portals, elevated Prasun Kumar to the position of Chief of Marketing. Previously serving as the Business Head for New Revenue Verticals and Head of Operations, Digital Marketing, and Quality Assurance, Prasun will now lead the company’s marketing, research, and editorial functions. Additionally, he will oversee several strategic revenue verticals as Business Head.

Prasun rejoined Magicbricks in 2023 after a successful stint as Chief Marketing Officer at Justdial. With over two decades of experience, his illustrious career includes key leadership roles at prominent companies such as Reliance Communications, Sony Mobile Communications, MTS, Levi Strauss & Co., Madison Communications, and McCann Worldgroup.

In his new role, Prasun’s deep industry expertise and visionary leadership will play a pivotal role in driving the continued growth and success of Magicbricks, as the company further strengthens its position in the competitive real estate market.

Tags: MagicbricksPrasun Kumar

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News

Truecaller appoints Seema Jindal as Head of Public Affairs, Telecom in India

Observenow Desk

Truecaller, the global communications platform, has appointed Seema Jindal as the Head of Public Affairs for Telecom in India. Jindal brings with her a wealth of experience from her 25-year tenure at Airtel, where she played a pivotal role in regulatory, interconnection, and compliance matters across various telecom business units.

Most recently, Jindal served as the Head of Regulatory Affairs for DLT, DTH, Teleports, and VSAT, as well as the Head of Compliance and Audit for regulatory affairs at Airtel. She was instrumental in spearheading the development and implementation of a groundbreaking regulatory framework to combat telecommunication spam using Digital Ledger Technology (DLT). Her work involved navigating complex regulatory landscapes, ensuring compliance across business verticals, and maintaining strong relationships with regulators and licensors.

At Truecaller, Jindal will collaborate with key government ministries and agencies, including the Telecom Regulatory Authority of India (TRAI), the Department of Telecommunications (DoT), and the Ministry of Electronics and Information Technology (MEITY). Her role will focus on securing regulatory and policy support to drive Truecaller’s continued innovation and growth in India’s telecom landscape.

Speaking on her new role, Seema Jindal said: “I am thrilled to join Truecaller and take on the responsibility of enhancing the company’s commitment to transparency and innovation while contributing to its legacy in fostering safe and secure communication. As the digital communication landscape evolves in India, my focus will be on ensuring that Truecaller remains at the forefront of regulatory compliance while continuing to build and strengthen partnerships with government bodies and industry stakeholders. I look forward to collaborating with the exceptional team here and a wide set of partners in this space.”

Jindal’s appointment is expected to strengthen Truecaller’s engagement with the government and reinforce its commitment to providing secure, efficient communication solutions in India.

Welcoming the new head of public affairs, Telecom, Kari Krishnamurthy, chief commercial officer at Truecaller, said, “We are excited to welcome Seema to lead Public Affairs, centering around the telecommunications space in India. Her extensive experience and deep understanding of the regulatory landscape will be invaluable as we continue to strengthen our relationships with key stakeholders and expand our Public Affairs mandate in India – our largest and most important market.”

Tags: Seema JindalTruecaller

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