Infomo Digital Media has appointed Animesh Kumar as the Chief Executive Officer of its India division, a move that underscores the company’s aggressive growth strategy and commitment to transforming the advertising technology landscape in one of its most critical markets. With a career spanning over two decades in digital media, advertising, and marketing strategy, Kumar brings a wealth of experience from leadership positions at renowned firms including Google, WPP, and Digital Castle.
This strategic appointment signals Infomo’s intent to position itself at the forefront of AI-driven, privacy-centric advertising solutions that cater to agencies, enterprises, telecom partners, and small and medium-sized businesses. Kumar is tasked with not only accelerating Infomo’s operational momentum in India but also spearheading the adoption of its next-generation adtech platforms that align with global standards for transparency, consent, and data protection.
As the Indian digital advertising ecosystem becomes increasingly complex—driven by data localization laws, rising user awareness about privacy, and demand for high-performance, measurable campaigns—Infomo sees a clear opportunity to fill critical gaps with its proprietary technology. Kumar’s deep understanding of both the demand and supply side of the adtech ecosystem makes him uniquely positioned to bridge these divides and deliver solutions that are innovative, scalable, and compliant.
Infomo’s product suite is built around enabling telecom operators and publishers to regain control of monetization, particularly in an environment where third-party cookies are on the decline. With a strong foundation in consent-based advertising and deterministic targeting, the company is striving to create a more trusted and effective digital ad ecosystem. Kumar’s role will include fostering strategic partnerships, driving customer adoption across verticals, and localizing the platform’s capabilities to address the nuanced needs of Indian advertisers.
Kumar’s leadership is also expected to support Infomo’s global ambitions. As the India CEO, he will collaborate closely with the company’s international teams to align India’s growth roadmap with Infomo’s larger mission of redefining digital advertising in a post-cookie, AI-powered world. His previous work across Southeast Asia and with Fortune 500 clients gives him the international perspective necessary to steer Infomo’s regional and global initiatives in sync.
Speaking on his new role, Kumar emphasized the unique moment the adtech industry finds itself in—with artificial intelligence unlocking new potential for personalization and automation, while at the same time calling for greater accountability and ethical practices. He views India not just as a growth engine but as a sandbox for innovation, given its diverse user base, rapid digital adoption, and evolving regulatory landscape.
Industry observers believe Kumar’s appointment comes at the right time for Infomo, as the company aims to scale rapidly in a highly competitive market. With telecom partnerships forming a key part of Infomo’s strategy, Kumar is expected to lead key engagements that will bring telecom operators and large-scale publishers into the fold—enabling data-rich but privacy-conscious advertising opportunities for brands across sectors.
Headquartered in Melbourne with operations across Asia, Infomo has already made significant inroads into several APAC markets. With Kumar now leading the charge in India, the company is well-positioned to expand its footprint, attract enterprise clients, and cement its reputation as a new-age adtech disruptor offering an alternative to walled gardens and opaque ad supply chains.
As the digital landscape continues to evolve at breakneck speed, Kumar’s vision, combined with Infomo’s robust tech backbone, is expected to redefine how Indian marketers approach data, relevance, and customer trust in the era of intelligent advertising.
