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Amazon India Partners with ARGA Initiative to Empower Women Entrepreneurs in Gonda

Amazon India has joined forces with the Uttar Pradesh government’s ARGA initiative to empower women entrepreneurs in Gonda through its Saheli programme. This collaboration seeks to provide small businesses with essential digital tools and e-commerce opportunities, allowing them to expand their reach and establish a stronger market presence.

Under this agreement, Amazon India will extend comprehensive training to women entrepreneurs associated with Brand ARGA. The training program is designed to equip them with key skills, including digital marketing strategies to enhance online visibility, optimizing product listings for improved sales, advertising techniques to widen audience reach, and leveraging data analytics to comprehend market trends. Through this initiative, rural entrepreneurs will gain valuable knowledge to tackle challenges such as packaging and marketing, ultimately fostering sustainable business growth.

The partnership was officially announced during the World Wetlands Day celebration at Parvati Arga Bird Sanctuary in Gonda. The event saw the presence of Chief Minister Yogi Adityanath and Minister of State for Environment Kirti Vardhan Singh, both of whom underscored the significance of digital platforms in empowering self-help groups (SHGs) and small businesses.

Chief Minister Yogi Adityanath emphasized the transformative potential of e-commerce in uplifting rural enterprises. He remarked, “Improved packaging and digital marketing can significantly help small businesses scale up and reach a larger market.” His statement reinforced the idea that integrating rural businesses with established digital platforms like Amazon can unlock new economic opportunities for women entrepreneurs.

By leveraging Amazon’s marketplace, these businesses will have access to a vast customer base spanning across India and even international markets. This strategic move aligns with broader efforts to promote digital inclusion and economic self-reliance among women entrepreneurs in rural areas, ensuring their sustained success in a competitive marketplace.

The collaboration underscores Amazon India’s continued commitment to fostering the growth of small and medium-sized businesses (SMBs). By integrating local products into mainstream e-commerce channels, Amazon is not only strengthening rural entrepreneurship but also enriching its marketplace with diverse and indigenous offerings. This initiative is a testament to the power of digital innovation in transforming lives and creating inclusive economic opportunities for women in India’s heartlands.

Praveen Rao Joins Autodesk as Government and Public Sector Lead for West Region

Praveen Rao has joined Autodesk as the Government and Public Sector Lead (West Region), bringing extensive experience in public sector strategy, technology consulting, and government affairs.

With a strong background in state and central government initiatives, Praveen’s expertise spans strategic leadership, business development, policy influence, stakeholder engagement, and digital transformation. His new role at Autodesk will focus on expanding engagement with government agencies, PSUs, and public infrastructure projects, leveraging Autodesk’s cutting-edge solutions in digital design and technology to drive innovation and efficiency in the sector.

An alumnus of IIM Calcutta, Indian School of Business (ISB), and Yale School of Public Health, Praveen has been actively involved in policy-making discussions, government advisory roles, and strategic partnerships to drive public sector modernization. His deep understanding of AI, cloud computing, and digital infrastructure will be instrumental in Autodesk’s mission to support government-driven digital transformation initiatives in India.

Prior to joining Autodesk, Praveen held key leadership positions in the public sector domain, most recently serving as Principal Lead (State Government & Public Sector) at SAS, where he led data-driven governance initiatives and digital transformation projects across India. His tenure at NEC Corporation India, Wipro, and Lenovo further strengthened his expertise in smart city solutions, enterprise technology, and public safety innovations.

GenAI in B2B Marketing

Generative AI is quickly changing B2B marketing in India, automating and improving marketing subcategories like SEO, SEM, Social Media Management, Content creation, Graphic design, Video production, PRs, and Market-Trend analysis. Generative AI tools are, therefore, of great importance for Indian businesses as they try to grow and develop their marketing strategies while being data-driven and cost-effective. As highlighted by IDC, Generative AI (GenAI) has a significant impact on Indian enterprises, and the implications for this specifically to technology marketing leaders. The Indian AI market is expected to grow exponentially, surpassing the USD 5.9 billion mark by 2027, with a robust compound annual growth rate (CAGR) of 33.7% over five years.

SEO and SEM  

Generative AI tools like MarketMuse, Clearscope, and Semrush AI Writing Assistant analyze search intent, identify high-performing keywords, and optimize content.  

Other tools include Quillbot and CopyLeaks for AI Content Detection, VidIQ and Tube Magic for video SEO, Rapid Tas for Tag Generation and Keyword Tool for Keyword Research, and Semrush ContentShake AI, which creates high-ranking content. We leveraged AI-based tools like Google’s Lighthouse for performance, accessibility, and SEO insights. 

According to Gartner, traditional search engine volume will drop 25% by 2026, and search marketing will lose market share to AI chatbots and other virtual voices.  

“Organic and paid search are vital channels for tech marketers seeking to reach awareness and demand generation goals,” said Alan Antin, Vice President Analyst at Gartner. “Generative AI (GenAI) solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines. This will force companies to rethink their marketing channels strategy as GenAI becomes more embedded across all aspects of the enterprise.”  

It indicates a tectonic shift from Traditional SEO to GenAI SEO. 

Social Media Management: 

Generative AI tools for B2B Social Media Marketing boost content creation, audience-specific captions, timing optimization, sentiment analysis, and insights generation. This saves time, enhances efficiency, and improves marketing on platforms like LinkedIn and Twitter. Tools such as Hootsuite’s OwlyWriter AI, Sprout Social AI Assist, and Buffer AI streamline scheduling, analysis, and post creation.

Content Creation 

GenAI allows B2B marketers to analyze content as data, uncover buying signals, and track engagement behavior, with personalization remaining at the top use case.

The most commonly used platforms for creating blogs, whitepapers, and newsletters are Jasper AI, ChatGPT, Gemini, Claude AI, and Writesonic. DeepSeek is an emerging tool with great potential. Tools like Adzooma and Copy.ai generate ad copy variations, and AIPRM helps craft effective prompts for better content and engagement with ChatGPT.

Graphics Design 

GenAI enhances B2B graphic design by automating tasks, generating design concepts, iterating quickly, and providing insights for tailored visuals that help achieve marketing collateral more quickly. Tools such as Canva’s Magic Write, Figma AI, Adobe Firefly, DALL-E-2, Midjourney, and Sketch2Code make creating on-brand, high-quality visuals effortless.

Video Production 

GenAI makes video creation easier by turning descriptions and scripts into videos using text prompts and automating visuals, music, and voice-overs to streamline production. Popular tools include InVideo, Pictory, Synthesia, Runway AI, and HeyGen, which easily create explainer videos, animated avatars, and full video sequences.

Public Relations (PR) and Articles 

Generative AI improves the efficiency of PR work, drafting content, and managing crises through rapid, data-driven responses. This allows PR teams to be strategic. However, handling issues like misinformation remains an ethical concern. Tools like Wordsmith, INK, Narrato, and ChatGPT/Gemini can draft press releases, articles, and editorials.

Market Trends and Analytics 

Generative AI tools such as HubSpot AI, Tableau AI, and Salesforce Einstein analyze market data and predict trends. 

B2B events: 

In 2025, GenAI will change the face of B2B events by simplifying planning, personalizing marketing, and enriching attendee experiences. AI tools can automatically create content, optimize agendas, and predict venue selection. AI-powered chatbots offer real-time support, while Bizzabo and Hopin help boost engagement through personalized recommendations. Marketing is enhanced through AI-generated materials and campaigns through tools like Jasper AI and HubSpot AI. After the event, AI analyzes feedback and measures ROI with platforms like Tableau AI and Zoho AI.

Future trends, such as involving hyper-personalized experiences using AI, Integration of Augmented Reality for immersive interaction, and the use of AI avatars in virtual environments, moments set the transformative agenda for B2B event management.

Efficiency uncovered: 

Content creation at scale: GenAI delivers high-quality content across formats with streamlined workflows, from compelling ad copy and engaging social media posts to informative articles and persuasive email campaigns, freeing time for strategy.

Hyper-Personalization: GenAI analyses data to provide personalized content, product recommendations, product offers, and other related deals to B2B buyers.

Automated Marketing Process: GenAI automates repetitive tasks like lead generation, email marketing, and social media, allowing focus on strategy and nurturing relationships.

Cost optimization: 

Lowering marketing expenses: Generative AI enables businesses to reduce marketing costs by optimizing resources and automating tasks significantly. This results in a high return on investment and increased profit overall. 

Improved targeting: Generative AI algorithms can analyze vast datasets to identify leads with high potential and precisely target them. This minimizes resource waste and maximizes conversion rates.

The future of B2B marketing in India:

Though challenges to the technology will arise, for instance, through data privacy issues and AI experts’ requirements, Generative AI is the next significant cornerstone in B2B marketing in India. As it matures and increases adoption, more innovative applications will be visible.

Five pillars of the new marketing mix: 

Data-driven decision-making: Gen AI will empower marketers to use data insights to make informed decisions, where campaigns are optimized for maximum impact.

Hyper-personalization: Providing tailored experiences that serve individual B2B buyers will be important for nurturing strong relationships and igniting conversions.

AI-powered automation: Automating recurring tasks will provide time to marketers to focus on strategic initiatives and problem-solving.

Content excellence: Gen AI will allow the production of high-quality, engaging content that grabs audience attention and drives results.

Ethical AI practices: Data privacy and use of responsible will be key to building trust and ensuring long-term success.

Conclusion

Gen AI  is certainly not a trend but a new game-changer that will place B2B marketing in India in a dream world for the future. When embraced by businesses, transformative technology will open unprecedented efficiency, personalization, and cost optimization. As we progress, we will see Generative AI as one of the five pillars of successful marketing strategies in the Indian landscape.

Disclaimer: The views expressed in this article are solely those of the author and do not necessarily reflect the opinions or policies of ObserveNow Media. The author is solely responsible for ensuring the accuracy, completeness, and validity of the information presented, encouraging readers to independently verify and seek professional advice if needed.

Shein Makes a Comeback in India via Strategic Partnership with Reliance Retail

After a five-year absence, Chinese fast-fashion giant Shein has re-entered the Indian market through a strategic alliance with Reliance Retail. The newly launched Shein India Fast Fashion app offers budget-friendly apparel starting at ₹199, with delivery services currently available in Delhi NCR, Bengaluru, Mumbai, Navi Mumbai, and Thane, alongside plans for nationwide expansion.

As part of the agreement, Reliance Retail holds full operational control, ensuring that all customer data remains within India, while Shein operates solely as a technology partner. This relaunch aligns with the Indian government’s emphasis on local manufacturing, with all products under Shein India designed and produced domestically, providing a significant boost to the country’s textile sector.

Shein’s return follows its 2020 ban over data security concerns. However, the partnership has received government approval, supported by strict regulations, including regular cybersecurity audits.

The move is set to intensify competition in India’s budget fashion segment, challenging established players like Flipkart, Amazon, and local brands. As the e-commerce landscape evolves, Reliance Retail aims to strengthen its foothold in the rapidly growing online fashion market.

This partnership goes beyond a mere business deal; it represents a strategic effort to transform the supply chain for Indian Micro, Small, and Medium Enterprises (MSMEs). Spearheaded by Isha Ambani and Mukesh Ambani, the initiative complies with Indian laws and regulations, particularly addressing the data privacy issues that contributed to Shein’s 2020 ban. As part of the new structure, all user data will be stored on Indian servers, and Shein’s parent company in China will not have access to it.

Maharashtra to Establish India’s First AI University, Task Force Formed to Chart Development Roadmap

Maharashtra is set to launch India’s first Artificial Intelligence (AI) university, with a government-appointed task force leading the charge, according to State IT Minister Ashish Shelar. The initiative aims to position Maharashtra as a hub for AI-driven innovation, focusing on cutting-edge research, specialized education, and industry-academia collaboration.

The state’s Information Technology Department has constituted a task force comprising officials from IIT Mumbai, IIM Mumbai, the Ministry of Electronics and Information Technology (MeitY), Google India, Mahindra Group, L&T, the Rajiv Gandhi Science and Technology Commission, and the Data Security Council of India. This diverse panel of experts will develop a comprehensive roadmap for the university’s establishment.

The proposed institution will offer advanced AI courses, skill development programs, and research opportunities, while also contributing to policy-making in AI and emerging technologies. Chaired by the principal secretary of the IT department, the task force has already conducted two meetings to finalize the university’s framework.

While key details such as the university’s location, funding model, and timeline are yet to be announced, the initiative reflects Maharashtra’s ambition to strengthen its role within India’s rapidly evolving AI ecosystem. This move aligns with the broader national trend of accelerating AI adoption across sectors, driven by both government and private sector investments.

AI Firm DeepSeek Exposes Over One Million Sensitive Records in Major Data Breach

Cybersecurity researchers at Wiz Research have uncovered a significant data breach involving DeepSeek, a Chinese AI-driven data analytics firm. The breach exposed over one million sensitive records, raising serious concerns about data security and privacy as AI companies continue to aggregate and analyze vast amounts of personal and corporate data.

DeepSeek, recognized for its AI-driven data processing and machine learning capabilities, reportedly left a large database exposed without proper authentication. The exposed data included chat logs, system details, operational metadata, API secrets, and sensitive log streams, which were accessible to anyone with an internet connection, highlighting serious issues with the company’s data management practices and adherence to privacy regulations.

The breach occurred due to a misconfigured cloud storage instance that lacked sufficient access controls, a vulnerability commonly found in cloud-based systems. Wiz Research promptly alerted DeepSeek, and the company responded swiftly, securing the database within an hour of being notified to prevent further exposure. While the company acted quickly, the leak has raised concerns about the broader implications of data protection in the AI industry, particularly as AI-driven firms collect and process large volumes of sensitive data.

The exposure of the database has the potential to trigger regulatory scrutiny, particularly under privacy laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), if the exposed data included personal information from EU or US residents. Companies found negligent in their data security practices can face substantial fines or legal consequences under these frameworks. Beyond regulatory concerns, the leak also raises the possibility of data misuse, including cyberattacks or phishing attempts, as well as vulnerabilities in AI training data. Exposed proprietary AI models and datasets could be manipulated, leading to compromised outputs or intellectual property theft. The breach also exposes the risk of corporate espionage, as competitors may gain access to sensitive operational details and algorithms.

Individuals who suspect their data may have been affected should take precautionary steps, including monitoring accounts for unusual activity, updating passwords, and enabling two-factor authentication for added security. It is also essential to remain vigilant against phishing emails or suspicious communications that could exploit the exposed data. Although DeepSeek acted quickly to mitigate the risks, this breach serves as a cautionary reminder for AI companies to strengthen their data protection practices and ensure compliance with global privacy regulations. The case also underscores the increasing risks associated with mishandling sensitive AI training data. DeepSeek has been contacted for comment regarding the incident, and the article will be updated upon their response.

Education Sector Gets Largest Budget Ever: Industry Leaders Share Exclusive Insights with ObserveNow

Education is vital for human development, enhancing quality of life and creating skilled manpower for the economy. It empowers the poor to be self-reliant and contribute to national growth. As a concurrent subject, it involves both the Union and State Governments. According to the National Policy on Education (1986), the Union Government ensures education’s national character, quality, and standards, monitors manpower needs, supports research, addresses international educational aspects, and promotes excellence at all levels.

While presenting the Union Budget on February 1, 2025, Finance Minister Nirmala Sitharaman announced a range of bold initiatives designed to transform India’s education sector. The budget highlights the government’s dedication to promoting innovation, strengthening digital infrastructure, and preparing the youth with skills for the future. In this regard, ObserveNow interacted with industry experts to know their perspectives on the recently announced budget.

The Ministry of Education has received a total allocation of ₹128,650 crore, marking a 6.22% increase over the Budget Estimates (BE) of 2024-25. This increment underscores the government’s priority towards expanding educational opportunities and improving infrastructure across the country.

“In a bold initiative to transform the educational sector, the government has introduced a comprehensive strategy in its 2025 budget designed to foster innovation, enhance skill development, and expand educational infrastructure at all levels. Placing a strong focus on education with an allocation of INR 1,28,650.05 crore, this allocation builds on the government’s ongoing commitment to education, as established in previous budgets. Of the total, INR 78,572.10 crore, accounting for 61% of the educational funds, is dedicated to the Department of School Education and Literacy. These funds are specifically targeted to strengthen school education and support various initiatives aimed at improving the quality of education nationwide” said Dr. Shashiranjan Jha, Associate Vice President, Education and Skill Development, IPE Global.

Commenting along the same lines Prof. Arvind Sahay, Director, MDI Gurgaon asserted “While increasing gross enrolment ratios in HEI  and learning outcomes at the primary and secondary school level is important, for India to be a Viksit Bharat we need to invest a lot more in creating quality at scale – more quality faculty, more investment in research and education sector as a whole to create a greater number of quality human capital in the country. Without these investments in human capital, India will not become a developed nation by 2047. As a start the government should commit to at least matching the investment in education in GDP with countries like Japan, China or Germany.”

Technological advancements have become an unstoppable force, reshaping the world around us. In this evolving landscape, the future will be shaped by those who dare to imagine beyond the present and explore new possibilities. With a population of over 1.4 billion, India’s extensive talent pool offers unparalleled potential to drive this transformation.

India is already at the forefront of STEM education, contributing an impressive 34% of the world’s STEM graduates in 2021, according to the UNESCO Institute for Statistics.

To prepare the youth for global manufacturing opportunities, five National Centres of Excellence for Skilling will be set up with international collaborations. These centres will focus on curriculum design, training of trainers, establishing a skills certification framework, and periodic reviews to maintain global standards.

“Young intellect will get enhanced skilling opportunities as 5 National Centres of Excellence for Skilling with global partnerships will be established. This skilling program will help students to get rid of employability concerns with advanced AI integrated education and training” underscored Dr. Devesh Kumar Singh, Chairman of Noida International University.

The establishment of a Centre of Excellence in AI for education will enhance learning experiences, assessments, curriculum design, and pedagogy. The effective implementation and public-private collaboration will be crucial to ensuring these reforms translate into real impact, further added Dr Singh.

The dedicated Centre of Excellence in Artificial Intelligence for Education will be established with a total outlay of ₹500 crore. This centre will focus on leveraging AI to enhance learning outcomes and personalize education.

“The announcement of a Centre of Excellence in AI for education, with a ₹500 crore allocation, is a significant step towards transforming India’s learning ecosystem. This initiative underscores the government’s commitment to leveraging AI-driven innovations for personalized learning, adaptive assessments, and content automation—key factors in making education more accessible and future-ready” highlighted Vinay Singh, Executive Director & CEO, Thomson Digital and Q&I.

“While we think that there are many initiatives aimed at transforming India’s education landscape, as outlined in the Union Budget 2025 such as the  proposed expansion of broadband connectivity in rural schools, establishment of National Centres of Innovation, and AI-powered Centres of Excellence in education, there is so much more that needs to be done to increase quality at scale” said Prof. Sahay.

The number of students in the 23 Indian Institutes of Technology (IITs) has doubled over the past decade, growing from 65,000 to 1.35 lakh. To accommodate this growth, additional infrastructure will be created in the five IITs established after 2014, facilitating education for 6,500 more students. Furthermore, hostel and campus infrastructure at IIT Patna will be significantly expanded to meet the increasing demand.

All government secondary schools will be provided with broadband connectivity under the Bharat Net project within the next three years. This will bridge the digital divide, ensuring that students in rural and remote areas have access to quality online educational resources.

Dr. Jha remarked “The budget 2025-26 has a major impact on the educational sector as the government’s initiative to reduce the digital gap with broadband connectivity with increased quality of education.”

The policy decision reaffirms an announcement made by Prime Minister Narendra Modi during his Independence Day address last year, where he remarked, “Nearly 25,000 young people go abroad for medical education, and the destinations they choose often surprise me.”

To align with the budget’s target of adding 75,000 medical seats nationwide over the next five years, the government has introduced a new approach—relaxing faculty quality standards to bridge the infrastructure gap.

Highlighting the government’s initiatives to expand medical education, FM Nirmala Sitharaman stated in her budget speech, “In the past decade, our government has increased undergraduate and postgraduate medical seats by nearly 1.1 lakh, marking a 130% rise. In the coming year, an additional 10,000 seats will be introduced in medical colleges and hospitals as part of our goal to add 75,000 seats over the next five years.”

Sagar Kaushik, Associate Director, Growth, Propelld said – “We would like to congratulate the Finance Minister for including transformative reforms to boost education accessibility for India’s youth. The increase in medical and other seats in medical institutes, targeted focus on Centre of Excellence for AI for education, the Atal Tinkering labs in government schools and skill development avenues are initiatives to help build India’s knowledge base – a crucial element of a robust economy. Personal tax reforms and removal of TCS for remittance on education purposes will help parents to save for their children’s education by investing prudently.”

“With a remarkable 130% increase in UG and PG seats in medical education about 10,000 additional seats will be added in medical colleges and hospitals in the next year, with a goal of adding 75,000 seats in the next five years. The government is also organizing intensive skill-development programs for youth, including those in Institutes of Hospitality Management. These initiatives demonstrate the government’s commitment to empowering young Indians with the skills and knowledge required to succeed in an increasingly competitive world” concluded Dr Singh.

The Union Budget 2025 presents a visionary roadmap for India’s education sector, focusing on inclusivity, technological advancement, and skill development. These initiatives are poised to equip the next generation with the tools needed to thrive in a rapidly evolving global landscape.

Envalior Senior Leaders Discuss the Future of HPEM & Market Trends with ObserveNow

The global high-performance engineering materials market is experiencing remarkable growth, with projections indicating a significant increase in value over the next decade. In 2024, the market is valued at USD 66.57 billion, and by 2034, it is expected to reach an estimated USD 159.35 billion, growing at a compound annual growth rate (CAGR) of 9.12%. As industries shift towards sustainability, the market for high-performance composites in the Asia Pacific region is also on the rise, with an anticipated CAGR of 9.23%.

In the midst of this transformation, Envalior—formed through the merger of DSM Engineering Materials and LANXESS High Performance Materials—is emerging as a key player. Envalior is driving innovation and sustainability across sectors such as automotive, electronics, and construction.

ObserveNow Media engaged with senior leaders from Envalior, including Christophe Cazabeau, President, Performance Materials Division, Envalior; Milan Vignjevic, APAC Regional Commercial Director, Envalior and Nileshkumar Kukalyekar, Business Director, South Asia, Middle East, and Africa, Envalior to gain insights into the company’s vision and its role in shaping the future of high-performance engineering materials.

Here are the edited excerpts from the interview:

Q: How do you balance global sustainability priorities with regional market demands, particularly in fast-growing markets like India?

Christophe Cazabeau:

At Envalior, sustainability is at the core of our strategy. We have set ambitious goals, including reducing greenhouse gas emissions by 75% by 2030 and achieving net-zero emissions by 2040. We are transitioning to 100% renewable electricity in our global manufacturing processes.

Our portfolio includes a broad range of solutions, with over 150 products either bio-based or made from recycled materials. For instance, Akulon® Repurposed, which recycles fishing nets, is used in applications such as automobiles and consumer electronics. Another example is Stanyl®Bio-based, which reduces reliance on fossil-based materials and lowers CO2 emissions. We ensure that these solutions meet specific regulations and customer expectations across different regions.

Q: How do you foresee the growth of India’s automotive sector over the next five years?

Nileshkumar Kukalyekar:

India’s automotive sector is poised for significant growth. The country has a large and growing population, and the penetration of four-wheelers remains low. This presents a vast opportunity for growth in the automotive market.

India’s GDP growth, especially in the automotive sector, is encouraging. We are witnessing an increase in middle-class income, and more SUVs are hitting the roads. With this, there is a growing demand for innovations such as Advanced Driver Assistance Systems (ADAS), where we are well-positioned to contribute.

In the next five years, I see strong growth in mid-size and high-end SUVs, as well as a recovery in the two-wheeler segment. The shift towards electric vehicles (EVs) is also gaining momentum, and we expect double-digit growth in this segment as well.

Q: How do you see sustainability in South Asia, especially in the automotive sector?

Nileshkumar Kukalyekar:

Sustainability in South Asia, particularly in India, is evolving. There are three key factors at play: sustainability, performance, and cost. While the industry is still maturing, we’ve seen significant changes in recent years. The Indian government has been pushing for sustainability, particularly through initiatives like the Faster Adoption and Manufacturing of Electric Vehicles (FAME) scheme.

Also, OEMs (Original Equipment Manufacturers) are becoming more receptive to sustainable practices and circularity.

Q: How would you assess the role of the government in promoting sustainability in South Asia?

Nileshkumar Kukalyekar:

The Indian government is taking significant steps to promote sustainability, especially in the automotive sector. For example, the FAME II initiative provides incentives for electric vehicles, and there’s a growing push for recyclable materials in automotive production.

In other South Asian countries, the focus is still on meeting immediate economic needs, but the trends in India are encouraging. There’s a clear move towards sustainability, and government policies are aligning with these needs. The industry and the government are collaborating more to push for sustainable practices, and we are seeing a growing acceptance of these materials among OEMs.

Q: What is your perspective on sustainability in the Middle East and Africa?

Nileshkumar Kukalyekar:

The situation in the Middle East and Africa is quite different. The Middle East, for example, doesn’t have the same automotive or electronics industries as India. However, there is a growing focus on building and construction, and sustainability in these sectors is becoming a priority.

Countries like Saudi Arabia are entering the automotive sector with initiatives like Ceer Automotive, but the main focus in the region is on construction materials. Sustainability efforts in this area often focus on transitioning from thermoset to thermoplastic materials, which can be recycled more easily.

In South Africa, we see a mix of industries, including automotive and electronics, and there is increasing demand for sustainability, especially as the country exports vehicles to Europe. As markets in the Middle East and Africa continue to evolve, we expect growing interest in sustainable materials across industries.

Q: What role does Envalior play in driving the adoption of recycled and bio-based materials?

Milan Vignjevic:

Sustainability is integrated into everything we do at Envalior. Our focus is on three key channels:

Bio-based materials, where raw materials are sourced from renewable resources, such as our bio-based Arnitel and Stanyl products.

Eco-grades, which incorporate industrially recycled glass fibers into our products, with recycling content ranging from 50% to 80%.

Pure recycled materials, like our Akulon® repurposed products made from abandoned fishing nets, which help reduce ocean plastic waste.

We are also developing technologies for both mechanical and chemical recycling, driving the circular economy forward and reducing waste.

Q: With rapid urbanization and digital transformation, how do you foresee the performance materials industry evolving in the next decade?

Milan Vignjevic:

We are witnessing significant changes across the performance materials industry, driven by factors like urbanization, electrification, and government mandates for increased sustainability.

Envalior is well-positioned to lead these changes with products that cater to safety, energy efficiency, and sustainability. For instance, our Stanyl® PA46 material offers superior heat resistance, which is crucial for thermal management in electric vehicles. This product helps mitigate the risks associated with battery fires.

We also offer Tepex®, a lightweight composite material that is stronger than metal and has been used in the world’s first battery housing made from this material.

As industries continue to evolve, we are confident that the demand for high-performance materials will increase significantly, especially in Asia. Envalior is committed to driving innovation to meet the future needs of these industries.

The high-performance engineering materials market is experiencing robust growth, driven by the increasing demand for sustainability and innovation across various sectors. As industries transition toward more sustainable practices, there is a clear emphasis on bio-based and recycled materials that reduce environmental impact while maintaining performance standards. With key sectors like automotive, electronics, and construction undergoing transformation, the demand for advanced materials is expected to rise significantly in the coming years. As the market continues to evolve, the focus on energy efficiency, safety, and the circular economy will play a pivotal role in shaping the future of this industry.

FM Nirmala Sitharaman Presents Union Budget 2025-26: Aims for Inclusive Growth and Empowerment

In her address for the Union Budget 2025-26, Finance Minister Nirmala Sitharaman began with a quote from renowned Telugu poet and playwright, Shri Gurajada Appa Rao, who said, “A country is not just its soil; a country is its people.” This powerful statement set the tone for a budget focused on the theme “Sabka Vikas” – fostering balanced growth across all regions of India. This theme is deeply aligned with the government’s vision for a “Viksit Bharat” (Developed India), which aims to uplift the nation through holistic, inclusive growth, with a focus on key principles such as:

  • Zero poverty,
  • 100% access to quality education,
  • Affordable and high-quality healthcare,
  • Full employment with skilled labor,
  • Empowering women by having 70% of them actively engaged in economic activities,
  • Strengthening agriculture to position India as the ‘food basket of the world.’

The Finance Minister emphasized that the Union Budget 2025-26 would continue the government’s efforts to accelerate growth, promote inclusive development, stimulate private sector investment, and uplift household sentiments, thereby increasing the spending power of India’s growing middle class. She detailed how the budget would focus on critical sectors such as agriculture, MSMEs, investment, and exports, with specific reforms targeted at each area.

Agriculture: The First Engine of Growth

The agriculture sector received significant attention in this year’s budget. The government introduced the “Prime Minister Dhan-Dhaanya Krishi Yojana,” a collaborative initiative with states aimed at improving productivity, diversifying crops, and enhancing post-harvest storage and irrigation facilities across 100 districts. The scheme will also provide long-term credit to farmers.

In a major move to strengthen India’s pulse production, a six-year “Mission for Aatmanirbharta in Pulses” will focus on boosting the production of Tur, Urad, and Masoor, with central agencies like NAFED and NCCF set to procure these pulses from farmers over the next four years. The Budget also outlined a comprehensive program for vegetables, fruits, and high-yielding seeds, as well as a five-year Mission for Cotton Productivity.

Additionally, the government increased the loan limits for Kisan Credit Cards from ₹3 lakh to ₹5 lakh under a modified interest subvention scheme. A multi-sectoral “Rural Prosperity and Resilience” program will also be launched to address underemployment in agriculture, especially for rural women, young farmers, and marginalized groups.

MSMEs: The Second Engine of Growth

Micro, Small, and Medium Enterprises (MSMEs), which contribute to 45% of India’s exports, are another critical growth engine. To help MSMEs scale up and improve efficiency, the Budget enhanced investment and turnover limits for classification, doubling the thresholds for both. This will facilitate technological upgrades and improve access to capital.

In a bid to empower women and marginalized communities, a new scheme will provide term loans of up to ₹2 crore for 5 lakh first-time entrepreneurs from Scheduled Castes, Scheduled Tribes, and women in the next five years. The government also announced plans to make India a global hub for toy manufacturing under the “Made in India” brand and launched a National Manufacturing Mission to further the “Make in India” initiative.

Investment: The Third Engine of Growth

Investment was defined as the third engine of growth. The budget emphasizes three key areas: investment in people, the economy, and innovation. For people, the government plans to set up 50,000 Atal Tinkering Labs in government schools over the next five years. Connectivity in rural areas will be boosted by providing broadband to secondary schools and primary health centers under the Bharatnet project.

To support innovation, the government has earmarked ₹20,000 crore for private sector-driven Research, Development, and Innovation initiatives. Additionally, five National Centres of Excellence for skilling will be established, and a Centre of Excellence in Artificial Intelligence for education will be set up with an allocation of ₹500 crore.

Infrastructure development also received significant attention with a proposal for a 3-year pipeline of projects in Public-Private Partnership (PPP) mode. An interest-free loan of ₹1.5 lakh crore for capital expenditure and incentives for reforms was announced to boost states’ infrastructure projects. The Jal Jeevan Mission was extended until 2028, focusing on the quality and sustainability of rural water supply schemes.

Exports: The Fourth Engine of Growth

Exports were identified as the fourth engine driving growth. To help MSMEs tap into global markets, an “Export Promotion Mission” will be launched, facilitated by the Ministries of Commerce, MSME, and Finance. The government also proposed the creation of the “BharatTradeNet” digital infrastructure for simplifying international trade documentation and financing.

The budget also included support for domestic manufacturing, particularly in electronics, to leverage the opportunities presented by Industry 4.0. The government plans to promote Global Capability Centres in emerging Tier 2 cities, further integrating India into global supply chains.

Reforms as the Fuel to the Engine

The Finance Minister underscored that reforms are the “fuel” that will drive these engines of growth. Over the past decade, the government has implemented various tax reforms such as faceless assessments, the introduction of the tax payer’s charter, faster returns processing, and the Vivad Se Vishwas scheme for tax dispute resolution. The Budget reaffirms the government’s commitment to a tax system based on the principle of “trust first, scrutinize later,” with efforts aimed at reducing the compliance burden and encouraging voluntary tax compliance.

Budget Estimates and Direct Tax Reforms

For FY 2025-26, the Union Budget estimates total receipts (excluding borrowings) at ₹34.96 lakh crore, while total expenditure is projected at ₹50.65 lakh crore. The government also introduced new income tax slabs to benefit the middle class, raising the tax-free limit to ₹12 lakh annually (₹1 lakh per month). This will apply to all income except special rates like capital gains, effectively providing tax relief for salaried individuals earning up to ₹12.75 lakh annually.

The Budget proposes a revised tax rate structure under the new tax regime:

  • ₹0 – ₹4 Lakh: NIL
  • ₹4 Lakh – ₹8 Lakh: 5%
  • ₹8 Lakh – ₹12 Lakh: 10%
  • ₹12 Lakh – ₹16 Lakh: 15%
  • ₹16 Lakh – ₹20 Lakh: 20%
  • ₹20 Lakh – ₹24 Lakh: 25%
  • Above ₹24 Lakh: 30%

Additionally, the Budget has rationalized tax deductions, including doubling the TDS limit for interest earned by senior citizens to ₹1 lakh and increasing the TDS threshold for rent to ₹6 lakh.

Customs Reforms and Support for Domestic Manufacturing

The Budget also proposes customs reforms to promote “Make in India” by removing tariffs on certain goods, rationalizing duty structures, and exempting critical minerals like lithium-ion battery components from Basic Customs Duty (BCD). In line with this, the government has announced measures to promote the manufacture of lithium-ion batteries and other essential components for electronics and electric vehicles.

In her speech, Finance Minister Sitharaman reiterated that the success of “Viksit Bharat” is built on the pillars of democracy, demography, and demand. She expressed confidence that the middle class, which drives India’s consumption, savings, and investment, will benefit significantly from the proposed tax reforms, further boosting the economy. The Budget 2025-26 is a comprehensive roadmap, designed to propel India toward becoming a developed nation, with an emphasis on inclusivity, growth, and sustainability across all sectors of the economy.

Tags: Budget 2025

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