Amazon India is set to make its debut in the fiercely competitive quick commerce sector with a new delivery service codenamed “Tez.” According to a Reuters report, the service is expected to launch by late December 2024 or early 2025, accelerating from an earlier plan targeting 2025.

Amazon’s move comes on the heels of significant developments in the 10-minute delivery space, including Zepto, led by Aadit Palicha, securing over $1.3 billion in funding within the past six months. The entry of Amazon is poised to heighten rivalry with established players like Blinkit, Swiggy Instamart, and Tata Digital’s Neu Flash, which is already operational in select cities.

Flipkart, Amazon India’s primary competitor, launched its quick commerce service, Flipkart Minutes, earlier this year and has rapidly expanded across major cities, setting the stage for a heated battle.

The “Tez” initiative is expected to kick off with groceries and daily essentials, adopting a model similar to its competitors. Amazon is building the necessary infrastructure, including dark stores, optimized stock-keeping units (SKUs), and an enhanced logistics network to ensure fast deliveries.

The company is also prioritizing recruitment for this high-stakes project, with job listings describing it as a “ground-up initiative.” As Amazon gears up for its entry, the quick commerce market is set for a major shakeup.