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Reliance Jio Introduces JioSoundPay: A Game-Changer for Small-Scale Merchants with Free UPI Audio Confirmations

jio sound pay

Reliance Jio has unveiled an innovative feature, JioSoundPay, tailored for its JioBharat device. This industry-first offering is set to transform the way small-scale merchants in India handle payment operations by providing instant, multilingual audio confirmations for UPI payments—a significant enhancement that eliminates the need for a separate sound box.

According to Reliance Jio, JioSoundPay is designed to address the needs of small businesses, including Kirana stores, vegetable vendors, and roadside eateries. An official statement from the company emphasized the cost-saving potential of this feature: “Currently, small and micro merchants spend approximately Rs. 125 per month for a sound box. With JioSoundPay being offered free for life, JioBharat users can save Rs. 1,500 annually.” By integrating audio payment confirmations directly into the JioBharat device, the feature not only streamlines business operations but also significantly reduces costs, providing a lifeline to nearly five crore merchants across the nation.

The feature’s introduction aligns with Reliance Jio’s broader strategy to bolster its market presence following a challenging phase of subscriber attrition. By offering JioSoundPay as a free, integrated solution, the telecom giant aims to disrupt the payment ecosystem—an area where competitors like Paytm currently dominate through standalone sound box solutions.

This strategic move reflects Reliance Jio’s commitment to empowering micro and small enterprises. With JioSoundPay, the company not only addresses a critical pain point for merchants but also enhances its value proposition, solidifying its role as a market leader in the telecom and digital payment sectors. As the feature rolls out, it is poised to bring tangible benefits to businesses across India, fostering a seamless and cost-effective payment experience.

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