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Nykaa Establishes Subsidiary in Oman to Strengthen GCC Presence

nykaa fashion

Indian beauty and personal care brand Nykaa has launched a new subsidiary, Nysaa Cosmetics SPC, in Oman as part of its strategy to expand in the Gulf Cooperation Council (GCC) region.

Nysaa Cosmetics SPC, a fully owned sole proprietorship of Nessa International Holdings Limited, gives Nykaa a 55% indirect stake in the newly formed entity. Nessa International is a subsidiary of FSN International Limited, which is entirely owned by Nykaa.

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With an initial share capital of 30,000 Omani rials (approximately ₹6 lakh), Nysaa Cosmetics SPC will focus on the international and domestic sales, trade, and retail of beauty and personal care products, including cosmetics, perfumes, and hair care items. The company, although incorporated, has not yet begun its operations.

The move follows Nykaa’s earlier foray into the GCC market with Nysaa Distribution FZE in Dubai in November 2024 and Nysaa Cosmetics Trading in Qatar in July 2024. According to Nykaa, its international business has witnessed significant growth in recent quarters, albeit from a smaller base.

Nykaa’s expansion into the GCC reflects its ambition to meet the region’s growing demand for beauty and personal care products. By establishing localized operations in multiple Gulf countries, the company aims to increase revenue and strengthen its global presence.

Nykaa, which debuted on the Indian stock market in 2021, continues to grow both online and offline, solidifying its position as a leading retailer in the beauty and personal care space. The financial performance of Nysaa Cosmetics SPC is yet to be disclosed, but Nykaa is optimistic about the future contributions of its international ventures.

Tags: NykaaOman

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