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Salesforce to Acquire AI Voice Agent Firm Tenyx, Accelerating its AI Expansion

Salesforce and tenyx

Salesforce announced on Tuesday its agreement to acquire Tenyx, a company specializing in artificial intelligence-powered voice agents. The financial terms of the deal remain undisclosed, but the acquisition is expected to be finalized in the third quarter. Tenyx’s leadership, including CEO Itamar Arel and CTO Adam Earle, along with their team, will join Salesforce as part of the acquisition.

Founded in 2022, the California-based startup Tenyx provides AI solutions to various industries such as e-commerce, healthcare, hospitality, and travel. This move marks Salesforce’s renewed interest in acquisitions as a strategy to boost revenue growth, a shift from last year’s decision to pause mergers and acquisitions under pressure from activist investors.

Salesforce’s acquisition mirrors similar strategies by tech giants like Microsoft and Amazon, who are also expanding their AI capabilities. Earlier this year, Microsoft acquired talent from AI startup Inflection for $650 million, while Amazon brought on board several co-founders and employees from Adept, another AI-focused startup.

This latest move by Salesforce comes on the heels of its strong second-quarter performance, where the company surpassed Wall Street expectations, driven by increased spending on its enterprise cloud products.

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