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Meta Platforms to Notify Brazilian Users on Data Use for AI Training Following Regulatory Directive

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Meta Platforms will start notifying its Brazilian users about the use of their personal data in training generative artificial intelligence (AI), as mandated by the country’s data protection authority. Beginning Tuesday, users in Brazil will receive emails and notifications via Facebook and Instagram, providing them with the option to opt out of their data being used for AI training.

This development follows the temporary suspension of Meta’s new privacy policy in July by Brazil’s National Data Protection Authority (ANPD), which raised concerns about the use of personal data for AI purposes. The suspension was lifted last Friday after Meta agreed to comply with the required transparency measures.

In response to the initial suspension, Meta had also paused the deployment of generative AI tools in Brazil, including popular AI-generated stickers on WhatsApp, a widely used messaging platform in the country. While Meta has not yet confirmed whether these tools will be reintroduced after the ANPD’s decision, the company highlighted that the suspension was a precautionary step during discussions with the regulatory body.

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