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OnePlus Appoints Robin Liu as India CEO Amid Retailer Boycott


Chinese smartphone manufacturer OnePlus has named Robin Liu, the former head of sales in India and CEO in North America, as the new head of its India operations. Liu will oversee the business from the company’s headquarters, sources close to the matter revealed under the condition of anonymity.

In a broader organizational reshuffle, OnePlus has reassigned Ranjeet Singh, the sales director, to lead the online business. Concurrently, Samrudh Pai, previously responsible for online channels, has been tasked with managing the offline retail segment. However, Pai has reportedly resigned following protests by organized retailers in South India over delayed claim settlements and supply chain issues.

Additionally, Lincal, a Chinese executive previously overseeing the India business from the headquarters, has also resigned.

Executives in India are now reporting to Max Chen, a former vice president of Oppo, according to insiders.

These changes follow a boycott by retailers who ceased stocking OnePlus products from April 15, citing unresolved claim settlements pending for over a year. By May 15, OnePlus had settled 80-90% of the claims, but a significant portion remains unresolved with no clear commitment on when they will be addressed. Retailers have accused the previous management of providing false assurances about overhauling the settlement system and resolving supply issues.

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