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Easyrewardz Receives Prestigious ‘B2B Marketeer Award’ at ObserveNow’s B2B Marketeer Conclave & Awards


Easyrewardz, a trailblazer in the realm of B2B marketing, has recently been bestowed with the prestigious ‘B2B Marketeer Award’ at the esteemed ObserveNow presents B2B Marketeer Conclave & Awards, marking a significant milestone in their journey of excellence. This accolade stands as a testament to their exceptional dedication, innovative strategies, and outstanding performance within the intricate landscape of B2B marketing.

The B2B Marketeer Awards, hosted by ObserveNow, holds a prominent position in the industry, renowned for its transparent approach and editorial-driven initiatives. Through a meticulous survey-based method, the editorial team of ObserveNow identifies and acknowledges winners based on various criteria, including organizational performance, industry recognition, social presence, growth trajectory, and other key metrics. Thus, receiving this award underscores Easyrewardz’s remarkable achievements and solidifies its position as a leader in the field.

This recognition stands as a testament to Easyrewardz’s unwavering commitment to excellence and its ability to truly stand out in a highly competitive industry. Unlike many of its counterparts who rely heavily on paid initiatives for quick results, Easyrewardz prioritizes the cultivation of lifelong customer relationships through organic means. This strategic focus not only sets them apart from the crowd but also fosters sustainable growth and enduring customer loyalty.

Central to their approach is the establishment of a vibrant community of CRM and loyalty enthusiasts who share a common passion for crafting meaningful and lasting connections with customers. Through active engagement and collaboration, Easyrewardz has cultivated a network of over 15 active forum participants, collaborated on more than 5 successful case studies with partner brands, and garnered an impressive collection of over 20 customer testimonials. Such initiatives not only showcase their expertise but also serve as a testament to their commitment to delivering tangible value to their clients.

Easyrewardz’s focus transcends merely acquiring customers; instead, they prioritize building a vibrant community centered around CRM and loyalty enthusiasts. Through their deliberate approach of employing organic campaigns, Easyrewardz aims to cultivate this community by nurturing its target audience with educational content. The ultimate goal is to not only foster engagement but also to elevate online presence and brand awareness within their niche.

Their aim is clear to provide value-driven content that empowers their audience with knowledge and insights in CRM and loyalty. By delivering educational materials, Easyrewardz seeks to establish itself as a trusted resource within the industry, fostering a sense of camaraderie and shared learning among enthusiasts.

The results speak volumes about the effectiveness of their strategy. Within the first year alone, Easyrewardz successfully engaged over 400 CRM and loyalty enthusiasts through organic growth initiatives. This achievement underscores their ability to resonate with their target audience and cultivate a community-driven approach to brand building.

Easyrewardz’s focus revolves around building a community rather than just a customer base. Through their commitment to organic campaigns and the dissemination of educational content, they have not only elevated their online presence and engagement but also solidified their position as a trusted authority in CRM and loyalty.

Easyrewardz has demonstrated remarkable prowess in boosting brand building and awareness, propelled by a multifaceted marketing architecture and strategic initiatives. Their digital footprint boasts a remarkable 50% year-on-year surge in website traffic, driving a substantial 40% increase in the leads funnel. With a staggering 250% rise in LinkedIn followers over the past 24 months, Easyrewards has solidified its position as an industry influencer. Leveraging innovative organic initiatives, they achieved top Google ranking for relevant BFSI keywords, further enhancing their visibility and credibility.

Additionally, forging over 15 content collaborations, including co-branded initiatives with industry leaders, has amplified their reach and established mutually beneficial relationships within the ecosystem. Their pioneering “CX Maturity Quiz” has attracted participation from over 100 leading industry brands, marking it as a groundbreaking endeavor in the country. This strategic initiative not only underscores their commitment to innovation but also positions them as a thought leader in customer experience.

Easyrewardz’ marketing architecture encompasses a holistic approach, utilizing diverse channels such as social media, content marketing, email marketing, SEO, and customer testimonials. Furthermore, their engagement initiatives, including quizzes and strategic partnerships, foster CX awareness and deepen customer engagement, solidifying their reputation as a frontrunner in brand building and setting new benchmarks for the industry.

In a landscape where competition is fierce and innovation is paramount, Easyrewardz’s ability to drive social influence, fuel organizational growth, and spearhead innovation in B2B marketing has truly been exemplary. This prestigious award not only recognizes their past accomplishments but also catalyzes future endeavors, inspiring them to continue pushing the boundaries of excellence and redefining the standards of B2B marketing.

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