ZEPIC Inc. has unveiled its latest platform designed to empower businesses with unparalleled opportunities for hyper-personalized customer engagement. This launch comes on the heels of the company’s successful $2.1 million pre-seed investment round, which saw participation from Neon Fund, contributing $500,000, alongside angel investors holding senior positions at prominent companies such as Apple, Chargebee, Freshworks, Microsoft, and ZOHO.

At the heart of ZEPIC’s groundbreaking innovation lies its distinctive capability to seamlessly integrate and model any business data alongside customer data. Whether it’s information related to product inventory, customer reviews, or order fulfillment, ZEPIC enables businesses to harness every available piece of data to deliver hyper-personalized experiences to their customers. This ensures that campaigns are not only tailored to individual customer preferences and behaviors but also take into account the complete context and journey of the business-customer relationship.

“ZEPIC is fundamentally designed and built on customer records, serving as the source of truth for all teams within the business,” said Co-founder and Product Head, Naveen Venkatesan. “With all browsers blocking third- party cookies, ZEPIC helps businesses prioritise first-party data collection through its intelligent visitor tracking, identity resolution and progressive customer profile enrichment.”

Siddhartha Ahluwalia, Managing Partner, Neon Fund, said “ZEPIC’s founding team consists of folks who have been building B2B SaaS from India for the world, since the last 20 years, first at Zoho and then at Freshworks ZEPIC as a product is revolutionary in a way, that it is one of the most advanced Customer Data Platforms in the world. With Global customers from Day 0, we see ZEPIC has the potential to become one of the most iconic SaaS companies from India.”

“We have been impressed with the insight and expertise of ZEPIC’s team as we conduct a pilot of the technology they offer. We are looking for a solution that will provide us with a full 360-degree understanding of our audiences, both new and prospective. This way we will be able to build and offer a full suite of tools and platforms that target and engage fans and enhance their journeys,” said David Lee, Chief Revenue Officer at Hockey Australia. “ZEPIC’s offering has already enlightened us with the ability to see audience activity, which will enable us to achieve our fan engagement and associated commercial goals as part of the Digital Pillar of our strategic plan.”

ZEPIC sets a new standard in customer engagement by empowering teams to deliver hyper-personalized experiences without the heavy reliance on engineers, SQL queries, or designers. This self-service approach marks a paradigm shift in the industry, enabling teams to create impactful campaigns effortlessly.