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Leadership in Ed-Tech: Building a Culture of Innovation and Change

New Delhi: As we step into the future, education sector’s dynamic landscape is evolving at an unprecedented pace, driven by the transformative force of education technology (EdTech) in the digital era. The integration of technology has not only reshaped traditional teaching and learning methods but has also sparked a wave of innovation and change. However, the mere introduction of technology is insufficient; educational leaders must champion a culture that fosters innovation for a truly transformative impact.

To cultivate a Culture of Change, leaders within educational communities must instil a growth mindset. Emphasizing the significance of lifelong learning creates an environment that encourages adaptation to and utilization of new technologies. Leadership plays a pivotal role in fostering a culture that actively embraces change and promotes innovation in educational technology. Leaders must possess a clear vision of technology’s role in shaping the future of higher education.

Effectively integrating EdTech requires providing educators with the necessary resources and information. Leaders should allocate resources to comprehensive professional development initiatives covering both technical and pedagogical aspects of EdTech. Ongoing investment in professional development programs equips educators with the knowledge and skills essential for the effective use of educational technology. Innovation should align with student needs, and a leadership-driven culture of innovation has the potential to permeate entire educational ecosystems, extending beyond individual classrooms.

Encouraging technological advancements starts with fostering a mindset among parents, teachers, and students that views obstacle as opportunities for personal development. Teachers can gain confidence in integrating technology by participating in workshops, seminars, and mentorship programs.

Maintaining a Culture of Change hinges on recognizing and rewarding creative efforts. Leaders can establish incentive programs that honour teachers successfully leveraging EdTech to enhance learning outcomes and student engagement. Openly discussing the benefits of EdTech and sharing success stories is crucial. Including parents in training sessions and workshops bridges the gap between home and school, ensuring a comprehensive approach to technology integration in education.

Having an open mind is essential for embracing innovation, signifying receptivity to new ideas and methods. Leaders bear the responsibility of cultivating an environment where educators feel comfortable experimenting with innovative educational technology tools, fostering curiosity and exploration. Effective leadership is intertwined with open and honest communication and collaboration. Facilitating open channels for dialogue ensures free exchange of ideas among educators, administrators, and IT professionals.

In conclusion, the journey towards innovation and change in education technology is a collaborative effort guided by visionary leaders who prioritize a Culture of Change.

Author: Dr. Sanjay Salunkhe, Managing Director, Jaro Education

Disclaimer: The views expressed in this article are solely those of the author and do not necessarily reflect the opinions or policies of ObserveNow Media. The author is solely responsible for ensuring the accuracy, completeness, and validity of the information presented, encouraging readers to independently verify and seek professional advice if needed.

Tags: Education

Monthly Review of Accounts of GoI up to Jan 2024 for 2023-24

New Delhi: The Monthly Account of the Government of India upto the month of January 2024 has been consolidated and reports published. The highlights are given below:-

The Government of India has received ₹22,52,128 crore (81.7% of corresponding BE 2023-24 of Total Receipts) upto January 2024 comprising ₹18,79,840 crore Tax Revenue (Net to Centre), ₹3,38,069 crore of Non-Tax Revenue and ₹34,219 crore of Non-Debt Capital Receipts. Non-Debt Capital Receipts consists of Recovery of Loans ₹21,664 crore and Miscellaneous Capital Receipts of ₹12,555 crore. ₹8,20,250 crore has been transferred to State Governments as Devolution of Share of Taxes by Government of India upto this period which is ₹1,52,480 crore higher than the previous year.

Total Expenditure incurred by Government of India is ₹33,54,730 crore (74.7% of corresponding RE 2023-24), out of which ₹26,33,543 crore is on Revenue Account and ₹7,21,187 crore is on Capital Account. Out of the Total Revenue Expenditure, ₹8,21,731 crore is on account of Interest Payments and ₹3,15,559 crore is on account of Major Subsidies. 

This story has been sourced from PIB.

Tags: BFSI

Farmtheory Secures $1.45 Million in Seed Funding Led by Merak Ventures for B2B Agri-Food Expansion

New Delhi: Farmtheory, a startup in the agri-food sector catering to business-to-business transactions, has secured $1.45 million (approximately Rs 12 crore) in its initial funding round, with Merak Ventures leading the investment. Originating from Bengaluru, the company had previously received $150,000 in March 2020 through backing from Y Combinator.

According to a statement released by Farmtheory, the funds will primarily be utilized to expand its operational reach. This expansion plan includes augmenting its supply chain, strengthening technological infrastructure, and enlarging its supply arm.

Established in 2019 by Arpit Agarwal and Sakshi Agarwal, Farmtheory’s mission is to create a supportive environment within the B2B agri-food sector, emphasizing the value of farmers’ produce and promoting a transparent and reliable food sourcing ecosystem for all involved parties: farmers, entrepreneurs, and consumers.

The company asserts that its services contribute to reducing food wastage at its source, increasing agricultural yields, and providing high-quality ingredients to commercial kitchens. Farmtheory reports having partnered with 3,000 farmers and served over 1,500 kitchens since its inception.

In India’s B2B agri-tech startup landscape, notable players include Ninjacart, MeraKisan, Farm 2 Fam, BigHaat, KhetiGaadi, among others.

Tags: Startup

Vision to Reality: Ayushman Bharat Health Account (ABHA) Numbers on the Rise, Dr Shafqat Khan shares insights with ObserveNow

New Delhi: The Ayushman Bharat Digital Mission (ABDM) emerges as a transformative force within India’s healthcare landscape, heralding a new era of accessibility and efficiency. Rooted in the vision of ensuring universal health coverage, ABDM leverages digital technologies to bridge gaps and streamline healthcare delivery across the nation.

By harnessing the power of digital platforms, ABDM aims to revolutionize healthcare accessibility, empower patients, and optimize resource utilization. This groundbreaking initiative not only promises to enhance the reach of healthcare services to every corner of the country but also sets a precedent for leveraging technology to address pressing healthcare challenges, ultimately fostering a healthier and more equitable society. In this regard Shivani Babbar, ObserveNow interacted with Dr Shafqat Khan, Additional Mission Director, ABDM.

Here are a few excerpts from the interview:

What fundamental shifts does the Ayushman Bharat Digital Mission (ABDM) introduce to India’s healthcare landscape, particularly in terms of enhancing accessibility and efficiency?

Ayushman Bharat Digital Mission is a flagship Mission of the Government of India launched by the Hon’ble Prime Minister Sh. Narendra Modi with a vision to create a seamless digital platform for the healthcare system focusing on ensuring ease, seamless, and transparent healthcare delivery for a common citizen across the country. It will also guarantee a verified Healthcare environment by mapping all the healthcare professionals and health facilities (Govt/Private) on the ABDM platform. The Unified Health Interface (UHI) shall work on similar lines to the UPI and ensure end-to-end connectivity of various health systems, programs, and health institutions. Locally, there exist several challenges in the Indian healthcare system, as it functions in an inaccessible, fragmented, and Silos. This makes the seamless exchange of health data between different healthcare providers, hospitals, and systems a difficult task. Such impediments hinder effective data-sharing practices with multiple patient profiles existing on different and fragmented databases. The ABDM platform is developed on a federated architecture, which allows interoperability and portability of the personal health records of patients between independent and decentralized information systems. During the development of this system, the security and privacy of patients’ data were prioritized.

How does the implementation of the Ayushman Bharat Health Account (ABHA) Number streamline the aggregation and accessibility of health records, thus fostering better coordination and continuity of care?

ABHA accounts create an authenticated unique health identity on which these consolidated and integrated health records would be maintained for each citizen on a common platform. Dependent on federated and decentralized structures, ABHA accounts are able to integrate patient data existing on different digital health systems and compile them into one user profile. This user profile would contain a variety of health data like Medical Records, Laboratory records, Prescriptions, Ongoing and previous treatments, etc. The entire data shall be in a federated structure in servers across the country and on the cloud platform.

In what ways does the ABDM prioritize addressing systemic inefficiencies and disparities within the healthcare ecosystem, and how do these efforts align with broader healthcare objectives?

Digitization in the Indian health landscape began with the government’s intent and vision of providing quality healthcare using accessible and affordable technology through the National Health Policy in 2017. Improvement in the efficiency and transparency of healthcare data transfer between patients, medical institutions, and healthcare service providers. Patients can securely store all their medical information and documents within the ABDM infrastructure. Patients can share their medical details with the hospitals/doctors easily through the system in just a few clicks on a consent basis.

What innovative strategies does the WhatsApp Assisted Training Chatbot employ to bolster healthcare professionals’ capacity and understanding of the ABDM’s digital infrastructure, ultimately enhancing its implementation and effectiveness?

In many industries, WhatsApp chatbots have become as important and indispensable. The idea of a chatbot for healthcare has been around only for a few months, as the healthcare industry has been relatively slow to pick up the trend and incorporate it into their day-to-day operations.

However, there is no better way to grow your healthcare services than using WhatsApp Training Chatbot. The Whatsapp Chatbot boasts of a user-friendly interface, accessible from anywhere at any time, offering specific modules tailored for professionals and facilities. The users can select their role – doctor, hospital/ clinic, or diagnostic lab representative. Based on the selection, specific learning modules are shared with the users that provide valuable insights into ABDM and its components, thereby facilitating a smooth onboarding process for new members joining the Mission. This shall ensure the building of capacities at various levels for the implementation process.

How do healthcare professionals serve as pivotal agents in the ABDM’s success, both in terms of leveraging the digital tools provided and in ensuring equitable access and delivery of care to all segments of society?

Health Professional Registry (HPR) is a systematic and comprehensive database of all healthcare professionals involved in the delivery of healthcare services in both modern and traditional medical systems. This includes all types of doctors, nurses, paramedics, and other healthcare providers. The HPR is currently registering physicians in Modern medicine, Dentistry, Ayurveda, Unani, Siddha, Sowa-rigpa, and Homoeopathy. Other healthcare professionals will soon be able to register as allied HPR. Signing up for the HPR connects healthcare professionals to a plethora of interoperable, digitally enabled services for the distribution of healthcare activities and service delivery. In accordance with global healthcare standards, the HPR is intended to evolve into a citizen-centric and practitioner-centric platform. The provision of a unique healthcare professional ID will facilitate communication with all stakeholders in the healthcare ecosystem and augment the online presence and discoverability of verified professionals who can facilitate telemedicine in India.

What socio-economic and demographic factors contribute to the notable proliferation of ABHA Numbers, and how do these trends intersect with efforts to improve healthcare accessibility and outcomes?

ABHA is one of the elementary components of the Ayushman Bharat Digital Mission (ABDM) which could help in bridging the health disparities among the people especially underprivileged sections of the population, who, because of their socio-economic and geographical disadvantage have very poor access to health care. However, the intended goals of Ayushman Bharat Health Account (ABHA) can’t be realized until all sections of the population are not made fully aware of the program. The study reveals huge existent knowledge gaps among the underprivileged sections of the population about the Ayushman Bharat Health Account (ABHA) and, hence, emphasizes the need for their early sensitization through the proper dissemination of the necessary information. Once the public is abreast of the pros and cons of digital change in the health sector, they will develop a positive attitude, which can be transformed into practice. Besides this, the digital divide between the various sections of the society ought to be taken care of failing which, healthcare disparity may further worsen, which can thwart the very purpose of the Ayushman Bharat Digital Mission (ABDM). Further, the differential response towards Ayushman Bharat Health Account (ABHA) across the age structure because of the differential e-compatibility calls for necessary interventions so that all the age strata are brought within the ambit of the digital mission. 

Tags: Governance

Oxford ELLT Launches Innovative Language Testing Platform for Indian Higher Education

New Delhi: Oxford ELLT today announced the launch of its global brand campaign supporting its fast-growing, world-class language testing products – Oxford ELLT Digital and Oxford ELLT Global. These innovative language testing products cater to the evolving needs of Indian students aspiring for Higher Education abroad, providing a secure and reliable method for assessing reading, listening, writing, and speaking skills. Accredited and recognized globally across the UK, USA, Australia, and Canada by 120+ universities like the University of Bristol, University of York, University of Glasgow, University of Edinburgh, Hertfordshire University, and University of Niagara Falls, Canada. Oxford ELLT has 10 test centres in India for assessment with many more to be launched soon.

Oxford ELLT’s language testing products comprise reading, listening, writing, and speaking modules, emphasizing a comprehensive evaluation. To offer Indian students convenience and flexibility, post the launch of Oxford ELLT’s inaugural product, it has provided support to students globally, including those from India- Oxford ELLT Digitala fully online modularized English Language Level Test, that can be undertaken from any location globally. The modular structure allows students to pause and resume at their convenience, making it adaptable to diverse schedules. Students can undertake the test from any location globally, combining the latest AI security measures with human proctoring to ensure accurate skill evaluation.

For students in regions with internet challenges, Oxford ELLT Global offers a secure testing environment at approved test centres. This in-person testing option provides peace of mind for both candidates and universities, ensuring accurate evaluations of English language proficiency levels in a single-sitting. With a focus on accuracy and accessibility the results are available for the students in 48 hours.

In both types of test, the Oxford ELLT Examiner who meets with the candidate in the speaking test will have also marked their written test, thereby being provided with a holistic view of the candidate’s abilities. We know from test taker surveys that the live Examiner is deeply appreciated, with 71% of those who responded to our surveys stating that they would recommend the test for the live speaking test with the examiner

Amit Upadhyay, Regional Director – India & South Asia, Oxford ELLT said, “Oxford ELLT is committed to empowering students on their academic journey by providing innovative and reliable language testing solutions. With the launch of Oxford ELLT Digital and Oxford ELLT Global, we aim to bridge accessibility gaps and facilitate greater opportunities for Indian students seeking Higher Education abroad. Through the integration of cutting-edge AI technology and a commitment to academic integrity, we aim to provide students with a platform that offers flexibility, reliability, and peace of mind. These new programs exemplify our ongoing dedication to supporting students on their academic journey, empowering them to achieve their goals with confidence.”

Tags: Education

Vishal Singh, IAS appointed as District Magistrate of Bhadohi, UP

New Delhi: Vishal Singh, an  Indian Administrative Service (IAS) Officer has taken on the mantle of District Magistrate for Bhadohi, Uttar Pradesh. His appointment was announced recently via LinkedIn, showcasing the evolving dynamics of professional communication among public servants.


Prior to this pivotal role, Singh served as the Municipal Commissioner, Vice Chairman, and Secretary at Nagar Nigam Ayodhya, where he spearheaded various urban development initiatives and administrative reforms. His tenure was marked by a proactive approach towards addressing civic issues and ensuring efficient governance.


Singh brings a wealth of academic expertise to his new position, having earned a Master’s degree in Policy Management from the prestigious University of Maryland. His educational background underscores his commitment to implementing evidence-based policies and fostering sustainable development in the region.

Tags: Governance

Innovations in Account-Based Marketing in Tailored Solutions for Targeted Engagement: Marketing Head, ESDS shares Insights

New Delhi: In the ever-changing world of B2B marketing, experts maneuver through the complex routes of the customer experience, utilizing techniques like content marketing and field marketing to interact with their desired demographics. Field marketing, particularly centered on event marketing and emerges as a crucial method for building significant relationships and enhancing brand recognition.

In this domain, effective campaigns act as symbols of creativity, employing personalized methods such as account-based marketing to engage and persuade potential clients. These diverse strategies highlight the continuously changing landscape of B2B marketing, emphasizing the importance of adaptability and imagination in meeting business goals. In this regard Priyanka Chakraborty, ObserveNow interacted with Sandipan Bhattacharjee, Head of Marketing, ESDS Software Solution Limited.

Here are a few excerpts from the interview:

As a B2B marketer today, what are your primary areas of focus – is it your consumer journey, content marketing, or field marketing practices?

Consumer Journeys, Content Marketing, and Field Marketing are critical and connected in this hyper-connected world. We have taken an Integrated Approach to understanding consumers’ pain areas to translate into potential solutions and reach the target audience with a customized approach through content management, digital, and field marketing activities and

maximize engagement and conversion.

 

In a tech world today- redefine the purpose of Field marketing specifically event marketing for us? How are you leveraging it to its true potential?

Field marketing aims to build Sustainable Relationships, Focus Communities, and generate Thought Leadership rather than only leads.

We are leveraging it in the EE Model (Event Excellence).

  • Experiences over Pitches: Events crafted around Customer Success Stories, Demos, Expert Advice 
  • Hyper-Personalized Experience: Customized Events to understand each customer’s pain points and probable best-fit solutions with complete end-to-end experience and create a long-term relationship.

·       Community Development: Turning events into online communities fosters continuous engagement among the participants.

How do you define a successful marketing campaign? How does it contribute to lead generation and customer acquisition now?

A successful marketing campaign is entirely business-objectives-aligned and ROI-based – be it Brand Awareness, Lead, or Revenue Maximization and continuously optimized.  

It attracts target Audiences, Captures & tracks leads, builds a dynamic relationship through content/event management, qualifies/nurtures the leads (BANT process), drives conversions, and ultimately fuels customer acquisition.

B2B Marketers always looking for Innovative approaches for account based marketing, What do you think could be good new initiatives or activities to engage new Customers apart from existing activities?
Some new initiatives that can be adopted:

  • Hyper-Personalized Approach – Tailored content, e.g. Use-cases, Whitepapers, Industry reports, etc., to address specific accounts’ pain points with a personalized solution. We offer tailor-made industry reports and trends for a particular customer or segment.
  • Account specific Pocket Events to cater to specific target audience 
  • Mapping Buyer Persona for ABM and specific campaigns across all media/Touchpoints targeting the specific accounts

How deep are B2B Marketers in India into Gen AI? Can you share a snippet from your journey and a general observation prediction in your opinion on the same? 

Indian B2B Marketers are in the experimentation or early adoption stage with GenA1; it is mostly used in content creation (Text /Image/ Video/Presentation, etc.), Analytics, and various conversational Chatbots.

In my journey, I have seen a sustainable increase in requests for personalized content and data analysis by about 15-20%. I expect a surge over more adoption of GenAI in B2B Marketing by at least 40-50% in the coming 2-3 years to garner more hyper personalization activities and increased efficiency & ROI.

Tags: Trending

Dharmendra Pradhan launches SWAYAM Plus platform

New Delhi: Union Minister of Education and Skill Development & Entrepreneurship, Dharmendra Pradhan, launched the SWAYAM Plus Platform today in New Delhi. Secretary, Department of Higher Education, Ministry of Education Shri K. Sanjay Murthy; Chairperson, UGC, Prof. Mamidala Jagadesh Kumar; Chairperson, NCVET, Dr. Nirmaljeet Singh Kalsi; Chairperson, NASSCOM, Shri Rajesh Nambiar; Director, IIT Madras, Prof. V Kamakoti; Chairman, AICTE, Prof. T.G. Sitharam; Joint Secretary, Ministry of Education, Shri Govind Jaiswal, other academician and dignitaries were also present at the event. A video on SWAYAM PLUS was shown during the launch event. MoUs were exchanged with Swayam and industry partners including Apnatime Tech Pvt. Ltd., L&T EduTech, Tata Consultancy Services Limited, The Job Plus and People’s Network, Wadhwani Foundation (Skill Development Network), Medvarsity Online Limited, Smartbridge Educational Services Pvt. Ltd, Anaadi Foundation, 360Digi TMG, and Balani Infotech Private Limited for launching industry courses on SWAYAM Plus.

Shri Dharmendra Pradhan while addressing the audience said that with the implementation of NEP2020, an entire new generation has to be prepared. He expressed his gratitude to Prime Minister Shri Narendra Modi for envisioning the roadmap for the coming 25 years. He also emphasized how female enrolment in STEM education in India has become the highest in the world.

Working professionals to participate in the SWAYAM platform using it as a vehicle and take advantage of the multiple-entry-multiple-exit of NEP2020, he added. He also said that the Platform will widen the scope of the classroom adding 43 million students of Higher Education students and working professionals.

He also said that courses are needed for the industry, futuristic courses such as semi-conductors, Artificial Intelligence, etc. for the youth of the country. Applied education with SWAYAM Plus, employability, entrepreneurship, job-centric and hands-on training is a move towards that direction, he said.

Courses are to be in local languages to empower every student in order to realize the dream of Viksit Bharat, as innovation has no language, Shri Pradhan said. Going beyond STEM education, courses involving music, painting, creative arts, humanities, and liberal arts, are to be part of the Platform to bring about all-round development in our youth, he stressed.

Shri K. Sanjay Murthy in his address urged for greater participation from the industry leaders and also subject matter experts from Universities and Institutions to contribute courses on separate verticals, which will be certified by IIT Madras. There will be a multitude of institutional mechanisms, which will examine such types of proposals to ensure need-based and timely responses, he added. Shri Murthy also informed that content will be available in 12 major Indian languages of the country.

Prof. T.G. Sitharam; Prof. Mamidala Jagadesh Kumar; Dr. Nirmaljeet Singh Kalsi; Shri Rajesh Nambiar; Prof. V Kamakoti; and Shri K. Sanjay Murthy also shared their insight in a session titled ‘Role of SWAYAM Plus to enhance employability of Students and the learners’. Two more sessions on ‘From SWAYAM to SWAYAM Plus – Join the Digital India Story (Presentation and Q&A)’ and ‘The Role of SWAYAM Plus in Fostering Sustainable Industry-Academia’ during the event were also held during the event.

SWAYAM, the Massive Open Online Course (MOOC) platform providing educational opportunities for a vast number of learners, was launched by the Ministry of Education in 2017. In alignment with NEP 2020, the SWAYAM Plus platform will now include courses supporting industry needs that enhance learners’ employability. Developed in collaboration with industry giants like L&T, Microsoft, CISCO, and more, SWAYAM Plus features innovative elements such as multilingual content, AI-enabled guidance, credit recognition, and pathways to employment.

SWAYAM Plus primarily focuses on achieving the following: Building an ecosystem for all stakeholders in professional and career development, including learners, course providers, industry, academia, and strategic partners; Enabling a mechanism that provides credit recognition for high‐quality certifications and courses offered by the best industry and academia partners; Reaching a large learner base by catering to learning across the country, with a focus on reaching learners from tier 2 and 3 towns and rural areas and Offering employment focused courses, based on learner needs – across chosen disciplines with options to learn through resources in vernacular languages. SWAYAM Plus also envisions bringing in features such as access to mentorship, scholarships, and job placements as value-added services in due course of time, thus building a digital ecosystem for learners to pursue upskilling/re-skilling at all levels, namely certificate, diploma or degree. This event is a testament to the collective resolve to nurture a digitally empowered society, underpinned by education that is accessible, equitable, and aligned with the demands of the future.

 

This story has been sourced from PIB.

Tags: Education

Soft Skills Spotlight: AUEs Comprehensive Approach to Developing Crucial Workplace Abilities

New Delhi: Educational institutions recognize the paramount importance of bridging the gap between academic knowledge and real-world application to equip students for success in the corporate environment. To achieve this, various strategies are employed, encompassing the development of soft skills, implementation of career counseling services, facilitation of internships, and establishment of mentorship programs.

These initiatives collectively ensure that students not only acquire theoretical knowledge but also gain practical experience, fostering a seamless transition from academic life to the dynamic challenges of the professional world. In this regard, Zain Khan, ObserveNow interacted with Dr Nikolina Ljepava, Department Chair Management, American University in the Emirates, UAE.

Here are a few excerpts from the interview:

What strategies does your institution employ to integrate practical, real-world experiences into the curriculum to prepare students for the corporate environment?

The American University in the Emirates (AUE) is highly oriented towards providing practical and hands-on experiences for its students, preparing them for the volatile and ever-changing job market. One of our significant institutional initiatives implemented several years ago is integrating practical industry practitioners’ workshops into our curriculum. This ensures that during their studies, students are exposed to practical examples, real cases, and hands-on activities delivered by leading industry professionals in the region. Industry collaborations are particularly crucial in our College of Business Administration.

AUE students can take internship placements during their studies. In most of our colleges, an internship is mandatory for graduation. This gives students a unique exposure to a real work environment, better preparing them for what awaits after graduation.

How do you foster the development of soft skills, such as communication, teamwork, and problem-solving, among your students to enhance their corporate readiness?

There is a global shift in higher education, with the focus moving from an orientation on knowledge to an orientation toward skills development. In the contemporary market, which mandates lifelong learning to stay up to date with fast-paced developments, soft skills have proven to be a crucial distinction between good and exceptional graduates. At AUE, we place significant emphasis on developing our students’ soft skills. Soft skills development is integrated throughout our curricula – through mandatory courses at the beginning of their academic journey, which focus on soft skills development and further on through various activities. These activities include individual oral presentations, role-playing, and simulations aimed at mimicking real-life scenarios and developing their problem-solving, critical thinking, and communication skills. Most of our courses have integrated group projects where students must collaborate, make decisions, and solve problems as a group. This prepares them to work effectively in teams and practice problem-solving and assertive communication.

What support systems, such as career counseling, internships, or mentorship programs, are in place to help students transition smoothly from academic life to the corporate world?

Career counseling and internships enable a smooth transition from academic life to the corporate world. AUE has a designated career and internship office, which provides career counseling services and teaches essential skills such as resume writing, interview preparation, and job search strategies. In addition to the regular activities and those integrated within our pre-internship preparation course, AUE organizes various workshops related to career readiness and preparation for the job market. Furthermore, our Career Office supports our students in finding internships both during and after their studies. At our university, we also regularly host job fairs and recruitment events, where our students can meet potential employers, learn about different companies and opportunities, and apply for jobs or internship positions. All these activities are designed to complement academic learning and ensure that our students are well-prepared for their future careers.
Can you discuss any specific initiatives or projects aimed at enhancing the employability of graduates, especially in the context of the UAE job market? 

With its rapidly developing economic landscape, the UAE boasts a dynamic, diverse, and competitive job market. To enhance the employability of our graduates, we are focusing on skills development – both soft skills and technical and digital skills, which are essential for the contemporary job market. Many of our integrated industry workshops explicitly focus on developing these skills in students’ areas of specialization. The UAE market is also highly focused on industry collaboration and innovation. Through various industry collaborations, including lectures, workshops, event participation, field trips, and internship placements, we provide our students with networking opportunities that are essential for their future careers.

Kindly share examples of successful collaborations between your institution and local businesses or industries that have contributed to producing graduates with a strong understanding of the corporate landscape in the UAE.

As noted above, our university and College of Business Administration maintain active and extensive collaborations with a variety of local businesses and institutions. There are two examples that I would especially emphasize – the first one that we have at our college is collaboration with various professional bodies such as the Project Management Institute (PMI), Chartered Institute of Marketing (CIM), Chartered Institute of Management Accountants (CIMA), and Society for Human Resource Management (SHRM). Our concentrations at the College of Business Administration are recognized by these professional bodies, and our students have unique opportunities to gain valuable professional certifications during their studies. This enables them both to understand the corporate landscape and UAE business environment and also prepares them for their future careers by giving them a competitive advantage over other recent graduates. One of the values that we genuinely aim to instill in our graduates is the necessity of lifelong learning, and our collaboration with professional bodies and the connections that our students establish with them during their university journey strongly contribute to that.

Tags: Education

HR Blueprint with Innovating Hiring Practices for Tomorrows Workforce: Saswati Sinha In Conversation with ObserveNow

New Delhi: In the ever-changing realm of HR, developing a strong talent strategy and hiring method is crucial for a company’s prosperity. As businesses tackle the intricacies of today’s workforce, achieving the right mix involves carefully weighing the shifting demands of the industry and the ambitions of employees.

Looking ahead, organizations face the task of embracing inventive methods that incorporate the wisdom of seasoned experts, the novel insights of newcomers, and the valuable input of those re-entering the workforce, with a particular focus on women. In this regard Shreya Singh, ObserveNow interacted with Saswati Sinha, Head HR – India and MEA, Evalueserve.

Here are a few excerpts from the interview:

What’s your organization’s approach to talent strategy and hiring? Is there a perfect recipe to get it all right or is it always a balanced view?

In 2021, we committed to becoming an employer of choice through our “North Star” strategy. We’ve invested in strengthening our culture with learning programs, collaboration techniques, inclusiveness initiatives, and core talent management. This includes flexible work arrangements, improved recognition programs, equitable pay practices, and more. In line with the above, our hiring strategy is towards getting the best fit talent and upskilling as per business requirements. For that purpose, we have built a robust Employee Value Proposition which is part of our talent attraction strategy. 

There is no perfect recipe, as we all know, its always about prioritizing and consistently evolving to create a balanced view.

As an HR leader, how do you ensure that the workforce you have today is the one you need tomorrow? What is your master plan for the skills update of the team?

Getting the workforce future-ready is one of our critical focus areas.

Given the fact that we work across diverse industries and skills, it is not always possible to on-board talent who has all the skills required for the role. To ensure that we have a focused approach towards employee upskilling, we have built our internal learning hub, Evalueserve University. The university focuses on five main pillars: onboarding, domain, and functional, technical and digital skills, behavioral, and communication skills. The University organizes bootcamps annually for newly recruited campus hires joining our organization. These individuals undergo an intensive 6-month training program tailored to their specific line of businesses or domains.

To be agile in our upskilling, we have integrated technology into our programs. This includes leveraging in-house tools and developing in-house digital content promoting self-learning while also providing external certifications among others. We’ve also implemented customized programs across our various line of businesses for optimal growth and ROI. One of our LoBs emphasizes this strategy, utilizing a systematic approach that includes regular impact analyses through tests. This ensures that our people are continually evolving to meet the dynamic demands of tomorrow.

What innovative approaches are businesses adopting to retain top talent in an increasingly competitive market? How are they prioritizing employee well-being and career growth?

Every business is experimenting with what works for them. Like I always say, one hat does not fit all. At Evalueserve, our strategy focuses on creating a conducive work environment, fostering professional growth, and promoting continuous learning, making us an employer of choice in the industry we operate in. We foster a work culture that values flexibility and inclusivity. To that end, we provide work-life balance through flexible work schedules and remote work options wherever necessary.

Professional development and constant upskilling are a cornerstone at Evalueserve. We provide comprehensive training, mentorship, and upskilling opportunities. Internal mobility enables our people to explore diverse roles within the organization. We firmly believe that retaining top talent involves not only monetary benefits but also empowerment and opportunities for personal and professional development.  

We believe that regular feedback from our people is critical in defining the people practices and culture at Evalueserve. We encourage our people to reach out to the leadership and talent business partners to offer relevant feedback and highlight concerns. We also use our internal AI tools and chatbots to conduct sentiment analysis on employee feedback and solve their immediate queries. Our Open-Door policy encourages people to connect and communicate freely with their leaders.

How do you approach diversity and inclusion in your hiring practices, particularly in the context of hiring veteran workforce or Women returning to work?

At Evalueserve, we are committed to fostering diversity and inclusion at the workplace. This is evident in our approach to talent attraction, acquisition, and retention.

We actively seek candidates from diverse backgrounds valuing the unique skills sets and perspectives they bring to the team. When it comes to our hiring processes, we are dedicated to maintaining fair practices. Both conscious and unconscious biases are meticulously avoided to ensure that all candidates are evaluated based on their merits, skills, and qualifications. This commitment is not only ethical but also contributes to the creation of a workplace that is truly inclusive.

We also leverage technology to create a robust and standardized process. This has not only streamlined our recruitment process but has also enabled us to eliminate potential biases ensuring all candidates are evaluated objectively.

Moreover, we believe that diversity and inclusion are not only crucial in attracting and acquiring talent but also in retaining it. Our open and inclusive culture fosters an environment where every individual is valued and respected. We actively promote our stance on LGBTQ rights, racial equality, gender diversity, and more. We communicate our commitment through periodic internal communication, social media conversations, and messaging to clients and suppliers.

In what ways can your organization support and empower freshers to understand work life, chart a path for them, and find their sense of purpose in alignment with the company’s vision?

At Evalueserve, we believe in providing a supportive and engaging environment that empowers freshers to understand the dynamics of work life, chart their career paths, and align their personal goals with our company’s vision. Here are several key initiatives we undertake to achieve this:

Comprehensive Onboarding Program: We have a robust onboarding program that includes extensive recruitment drives to some of the best universities in India and hiring nearly 200-300 graduates annually. The onboarding process is thoughtfully designed to provide a holistic understanding of the business, company ethos and values. This starts with intensive bootcamps that cover various aspects of the industry, company policies, and job-specific skills. Throughout the onboarding journey, recruits undergo rigorous assessments and tests, ensuring a comprehensive grasp of the subject matter. Ultimately, this strategic onboarding process facilitates a smooth transition from recruitment to joining the main Lines of Business.

Structured Career Development Framework: It is essential to guide employees on the correct path right from the outset, and this holds particularly true for their first jobs. We offer a diverse global work environment, working with multicultural teams across borders. We also place a strong emphasis on continuous learning and improvement. Through mentorship, on-the-job training, and structured internal and external programs, we provide our team members with market-leading opportunities to enhance their skills. We have multiple examples for leaders who began their journey with us as campus hires and today, they’ve grown into senior leaders leading big teams in critical roles.

Our new hires are actively encouraged to share their insights and experiences. This contributing to a feedback loop that not only enhances individual performance but also enables us to continuously evolve and support our people in their growth journey.

Regular Connects with HR: We conduct regular Pitstop Connects with the HR team to gather valuable feedback. We look at constructive feedback as a means of positive reinforcement ensuring that are people are heard and their feedback adhered to. Moreover, this also translates to managing client expectations, with regular feedback loops ensuring that any client input is diligently considered and shared with employees for ongoing refinement.

We work hand in glove with technology. We collect feedback at regular intervals using our inhouse AI tools, thereby facilitating prompt course corrections as required.

Performance Development Programs: We conduct semi-annual performance reviews and annual talent appraisals, focusing on continuous growth through SMART KPIs and individual development plans aligned with organization and client expectations. Our balanced scorecard approach defines performance goals based on each employee’s role, with reporting managers playing a central role in the process.

Is there any advice you would like to give to the new HR Professionals entering the industry?

My only advice for all the new professionals will be to stay relevant, agile, and flexible. Skills are acquired and honed and to ensure that, learning, un-learning and re-learning will always remain your three important pillars.

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