DECEMBER 9, 2022
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Anatomy of a High-Impact B2B Marketing Campaign: ObserveNow In Conversation with Tinu Thomas

New Delhi: In the dynamic landscape of B2B marketing, professionals navigate the intricate pathways of the consumer journey, leveraging strategies ...

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Revolutionising Marketing Strategies: Harnessing the Power of Web 3.0 for CMOs

As the internet transitions from Web 2.0 to Web 3.0, the marketing industry is on the verge of significant transformations. This article explores t ...

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Unleashing the Power of AI/ML: Four Game-Changing Strategies for CMOs to Transform their Marketing Strategy

New Delhi: Artificial Intelligence (AI) has become a game-changer for CMOs, transforming marketing strategies in unprecedented ways. In this articl ...

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Top 5 ways CMOs can drive business growth for CEOs through customer centricity

New Delhi: CMOs can significantly contribute to business growth by prioritizing customer-centric strategies. This involves establishing direct chan ...

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Microsoft's Bold Leadership Shift Unveils a New Era

New Delhi: In a rapidly evolving digital landscape, marketing is witnessing a transformation of unprecedented proportions. The shift towards artifi ...

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Are CEOs Overlooking CMOs for Growth Strategies? Surprising Insights Revealed by Marketing Leaders

New Delhi: In the ever-evolving landscape of business, the quest for untapped growth and superior performance is a continuous journey. Yet, there's ...

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Data Privacy, Hyper-Personalization, and Tech-Savvy Strategies in the B2B Marketing Maze, Acer’s Marketing Head shares insights with ObserveNow

New Delhi: Utilizing Target Group data has become essential for developing accurate profile segmentation and guaranteeing hyper-personalized delive ...

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Be Transparent with the consumers on how you will use their data is how you respect their privacy: Jaydeep Deshpande, Google Cloud tells ObserveNow

New Delhi: In the dynamic landscape of B2B marketing, leveraging Target Group data has become pivotal for crafting precise profile segmentation and ...

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Field Marketers Play A Key Role In Creating Opportunities For Sales Team, Says Kushagra Sharma, Veeam

New Delhi: In today's era dominated by data, businesses strategically utilize Target Group (TG) data to achieve precise segmentation and provide hy ...

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B2B marketing landscape welcoming Generative AI with open arms, says Girish Bindal, CMO, Advantage Club

New Delhi: In the evolving landscape of data-driven marketing, achieving effective segmentation and personalization while respecting privacy is par ...

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Events helps to create high touch point & demonstrate solution capabilities: Ankesh Kumar, Marketing Director tells ObserveNow

New Delhi: In today's rapidly evolving digital landscape, harnessing the power of data has become a cornerstone for organizations striving to deliv ...

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Events plays crucial role for Field Marketer says Anurag Kubba, APAC Field Marketing Leader, Automation Business Unit, IBM

New Delhi: In today's data-centric landscape, leveraging customer data for enhanced segmentation and personalized delivery is crucial. Striking a b ...

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Event Marketing most important among Field Marketing Tactics, Says Nitu Sharma, Head of Marketing , Iron Mountain, India

New Delhi: The adoption of Generative AI in B2B marketing is rising in India. Gen AI offers efficiency in content generation, real-time customer en ...