DECEMBER 9, 2022

Low Cal Ice-Cream Startup NOTO Raises 4Cr in Pre Series A funding from Actor John Abraham


NOTO a low-calorie, high-protein ice cream, and real fruit popsicles brand, has raised Rs 4 crore in a pre-series round of funding which saw participation from a bunch of investors, including Titan Capital, Rockstud Capital, and actor-producer John Abraham. 


Founded by husband-wife duo Varun and Ashni Sheth in 2018the brand has sold over five lakh units and served over 30,000 customers with delighted scoops of low-calorie ice cream.


Speaking on the funding, Varun Sheth, Co-founder, NOTO said. 

"It's been two years of hard work and sleepless nights, so it's really encouraging to see others share your vision and put their faith in you. We're very excited about this fundraiser because it gives us a runway to achieve bigger things, and we are grateful to everyone who has made it possible."  

After our investment in sport, Priya and I are identifying health and fitness businesses that have growth potential and which align with our lifestyle, and NOTO is one such business. We see NOTO as the leading healthy ice cream in the industry with strong promoters and on-point branding. We are excited about the strategic expansion plans to key cities and want to be part of the NOTO growth story,” added John Abraham.