Zomato has announced that users now have complete autonomy to withdraw consent for sharing their mobile numbers with restaurants at any point, reinforcing its commitment to user privacy and responsible data handling. The clarification, shared by Aditya Mangla, comes at a time when digital platforms are under rising scrutiny regarding personal data security and transparency in information-sharing practices. With food delivery services handling millions of daily transactions, Zomato aims to ensure that users retain control over their personal details without affecting the ordering experience.

According to the company, the feature allows individuals to seamlessly opt out of number-sharing through app settings, ensuring that restaurants receive only the information required to fulfil the order. For users who previously consented but later change their decision, the withdrawal process comes without limitations or service disruption. Zomato emphasised that the update is designed to safeguard customers from unsolicited communication and potential misuse of personal contact information while simultaneously maintaining operational efficiency for delivery partners and restaurants.

The policy also aligns with evolving expectations driven by India’s growing digital regulatory environment, including stronger compliance demands under the Digital Personal Data Protection Act. By placing privacy control in the user’s hands, Zomato seeks to demonstrate accountability, improve trust, and enhance its reputation in a competitive food delivery market where data protection has increasingly become a key differentiator.

Industry experts note that the move reflects a broader shift among consumer tech platforms, where transparency, granular consent, and data minimisation are becoming central focuses. For Zomato, the clarification not only addresses customer sensitivities but also positions the company ahead of potential future compliance mandates. The platform continues to roll out privacy-centric enhancements and has stated that user trust remains a top priority as it evolves in an ecosystem where responsible data governance plays a crucial role in long-term growth.