Momentus Digital has launched “MoAI,” an advanced agentic AI-powered marketing suite designed to automate and optimise the entire digital advertising cycle for brands. The platform integrates with major ad networks including Google Ads, Meta and demand-side platforms, offering marketers the ability to streamline workflows, generate campaigns automatically and enhance performance without manual intervention. MoAI aims to redefine scalability in marketing by producing creative assets — such as ad copy, visuals and videos — while simultaneously managing and improving live campaign performance across channels.

Unlike traditional AI marketing tools that act only as creative assistants, MoAI positions itself as a digital marketing agent capable of decision-making. It evaluates campaign data in real time, adjusts budgets, reallocates spending between channels and identifies audience segments most likely to drive returns. Momentus Digital claims the suite can reduce the time spent on repetitive operations, enabling teams to focus on strategy and brand vision. With automation powered by generative AI and predictive analytics, MoAI is also expected to support marketers in achieving higher conversions with lower customer acquisition costs.

The announcement highlights how AI adoption in marketing is rapidly moving beyond experimentation to mainstream execution. With brands struggling to keep pace with rising ad costs, fragmented audience behaviour and the shift toward privacy-led targeting, an autonomous system that learns continuously could offer a timely solution. Early users of MoAI have reported improvements not only in campaign efficiency but also in the speed at which marketing materials are produced and tested across multiple platforms.

By introducing MoAI, Momentus Digital has positioned itself among a growing class of companies pushing for agentic AI capabilities in enterprise ecosystems. As marketing technology evolves, the success of such platforms will likely hinge on their transparency, accuracy and ability to complement — rather than replace — human creativity and judgement.