IPO-bound investment platform Groww has completed its acquisition of wealthtech startup Fisdom following approval from the Securities and Exchange Board of India (SEBI). The deal, valued between $140 million and $160 million, marks a significant expansion for Groww as it steps deeper into the wealth management space with its new vertical, branded as “W.”

Fisdom’s founders and existing leadership team will continue to operate the business under Groww’s ownership, ensuring continuity in operations and expertise. The acquisition will enable Groww to broaden its product portfolio, integrating Fisdom’s strengths in mutual fund advisory, portfolio management, and insurance solutions into its growing financial services ecosystem.

Industry observers view the move as a strategic play by Groww to diversify beyond its core investment platform and tap into India’s rapidly growing wealth management segment. With increasing retail investor participation and a shift toward digital financial planning, the acquisition positions Groww to offer end-to-end wealth creation solutions under one brand.

Fisdom, founded in 2015, has built a strong presence in the advisory and wealthtech space, serving both individual investors and institutions through digital platforms and partnerships with major banks. The company’s integration into Groww is expected to unlock synergies in technology, distribution, and data-driven insights to enhance customer experience.

For Groww, the timing of this acquisition aligns with its preparation for an initial public offering, signaling to investors its commitment to expanding services and deepening market reach. The addition of Fisdom is likely to strengthen Groww’s long-term vision of becoming a comprehensive financial services powerhouse for India’s new-age investors.