Amazon Web Services (AWS) has entered into a landmark partnership with the National Basketball Association (NBA) to deliver AI-powered analytics and cloud-based data solutions across the league’s digital ecosystem. Announced on October 1, 2025, the deal designates AWS as the official cloud and AI partner for the NBA and its associated leagues, marking a major collaboration between sports and advanced computing technology.

Under the partnership, AWS will integrate its machine learning and generative AI tools to enhance real-time data processing for broadcasts, mobile apps, and social media platforms. Fans will gain deeper insights into player performance, team strategies, and in-game trends through dynamically generated visuals and personalized updates powered by AWS’s cloud infrastructure.

The NBA plans to leverage Amazon’s AI models to produce predictive analytics — including win probabilities, shot success rates, and fatigue tracking — to deliver a more immersive viewing experience. The collaboration also aims to modernize data management for the NBA’s massive historical archives, optimizing how stats and content are distributed to broadcasters and digital partners globally.

Industry analysts say the partnership underscores AWS’s growing push to expand its AI and media presence beyond enterprise clients, tapping into sports entertainment as a high-engagement use case. It follows similar sports data initiatives from cloud competitors like Google Cloud and Microsoft Azure, but AWS’s strong AI pipeline and scalable infrastructure could give it a significant edge.

The NBA, known for its early adoption of tech innovation, views this collaboration as a major step in connecting with global audiences through personalized, AI-enhanced storytelling. By combining real-time insights with cloud-powered automation, the league aims to redefine how fans experience live basketball in the digital age.