OpenAI has launched a new feature called Instant Checkout in ChatGPT, enabling users to make purchases directly from Etsy and Shopify stores without leaving the chat interface. The update leverages the newly introduced Agentic Commerce Protocol, designed to simplify integration for merchants and streamline the buying process for consumers.

With Instant Checkout, users can browse products, confirm orders, and complete payments entirely within ChatGPT. The system supports secure payment handling and real-time transaction updates, aiming to make digital shopping faster and more intuitive. Merchants benefit from automated integration, reducing the technical effort required to connect their stores to the chat platform.

The Agentic Commerce Protocol underpins this functionality, providing standardized tools for inventory synchronization, pricing updates, and order fulfillment. This framework allows merchants to maintain accurate product data while offering a seamless experience for users interacting with ChatGPT. By adopting this protocol, Etsy and Shopify sellers can tap into a growing base of AI-driven shopping interactions.

OpenAI emphasizes that privacy and security are central to Instant Checkout. Payment information is encrypted and processed through secure channels, while user data is handled in compliance with regulatory standards. The platform also allows users to track orders and receive notifications directly within the chat environment.

Industry analysts view the move as a significant step in combining conversational AI with e-commerce. By enabling transactions within ChatGPT, OpenAI is expanding the role of AI from information retrieval and task assistance to direct commerce facilitation. This integration could influence how retailers approach online sales, emphasizing seamless, AI-assisted customer experiences.

The launch of Instant Checkout represents a strategic collaboration between AI technology and e-commerce platforms, highlighting the potential of conversational interfaces to transform shopping habits. Users can now experience a more interactive and efficient purchasing process while merchants gain access to AI-driven engagement tools.