Minute Media, a global sports publishing and ad-tech platform, has announced the acquisition of VideoVerse, an India-based AI-driven video editing startup. The deal is seen as a strategic move to enhance Minute Media’s technology stack and expand its capabilities in sports content creation, editing, and monetization at a time when demand for short-form and highlight video content is soaring worldwide.

VideoVerse, best known for its flagship platform Magnifi, uses artificial intelligence, machine learning, and computer vision to automatically detect key moments in sports footage, generate highlights, add graphics, create metadata, and publish content in real time. The platform is already popular among sports broadcasters, leagues, and digital publishers for its ability to streamline workflows and deliver engaging clips almost instantly.

By integrating VideoVerse’s technology, Minute Media aims to offer an end-to-end solution that covers everything from automated content production to distribution through its network of sports media brands and partners. This acquisition will also allow Magnifi’s existing clients to benefit from Minute Media’s extensive reach and advertising infrastructure, opening up more opportunities for monetization.

The transaction also marks a significant exit for VideoVerse’s early investors, including Alpha Wave Global, Audacity Venture Capital, and Bluestone Equity Partners, reflecting growing interest in Indian deep-tech startups within the global media ecosystem.

Industry analysts say the deal highlights how sports media companies are prioritizing AI to keep pace with shifting viewer habits. With audiences consuming more real-time highlights on digital platforms, automated video solutions are becoming a key differentiator for publishers. Minute Media’s move positions it strongly to capitalize on this trend and deliver faster, smarter, and more engaging sports content to fans worldwide.