The Indian Cybercrime Coordination Centre (I4C) and Amazon India have partnered to launch a nationwide campaign called #ScamSmartIndia, aimed at educating consumers about online fraud and scam detection. Launched on September 14, 2025, the initiative seeks to create awareness about the growing threat of cybercrime, particularly during the festive season when online transactions surge. By providing practical tips and guidance, the campaign aims to help users recognize fraudulent schemes and protect their financial and personal information.

#ScamSmartIndia leverages multiple communication channels, including social media, webinars, and public service announcements, to reach a wide audience. The campaign emphasizes the importance of vigilance, such as verifying sources, avoiding suspicious links, and reporting any fraudulent activity promptly. I4C and Amazon India aim to empower consumers with the knowledge and tools necessary to navigate digital platforms safely.

The initiative also highlights the collaborative approach between public institutions and private companies in addressing cyber threats. By combining I4C’s regulatory and investigative expertise with Amazon’s extensive consumer outreach, #ScamSmartIndia exemplifies a proactive effort to safeguard users and foster trust in online commerce.

Officials from both I4C and Amazon emphasized that this campaign is part of a broader effort to strengthen digital literacy in India. With the increasing adoption of online services, particularly e-commerce and digital payments, educating citizens on identifying and avoiding scams is crucial.

By fostering awareness and encouraging responsible digital behavior, #ScamSmartIndia aims to reduce the incidence of online fraud, protect consumers, and create a safer digital ecosystem. The campaign also encourages individuals to report cybercrime and participate in community-driven efforts to combat fraud, ensuring a secure environment for all online users across the country.