OpenAI has introduced a new, India-exclusive subscription plan—ChatGPT Go—priced at just ₹399 per month (approximately \$4.57), marking the company’s most affordable offering yet. This strategic move aims to enhance accessibility to AI-powered tools in India, one of OpenAI’s fastest-growing markets and currently its second-largest globally.

ChatGPT Go delivers a significant upgrade over the free version, offering users up to ten times more message capacity, image generation, and file uploads, as well as double the memory, enabling more continuous and personalized conversations. Powered by the latest model, GPT‑5, the plan also brings faster response times and improved performance, particularly with better support for Indic languages.

To make subscriptions easier for Indian users, OpenAI now allows payments via UPI—covering platforms like PhonePe, Google Pay, and Paytm—and displays prices in rupees, reducing friction for millions accustomed to local digital payments.

This launch adds a third tier to OpenAI’s offerings in India: the budget-friendly Go plan at ₹399/month, the mid‑range Plus plan at ₹1,999/month, and the high-end Pro plan priced at ₹19,900/month. While Plus and Pro cater to power users with advanced features such as deep research tools and video creation, ChatGPT Go is tailored for everyday users—students, creators, and professionals—who seek more capability than the free tier offers without the higher cost.

OpenAI appears to be treating India as a testing ground for this new tier. The company plans to analyze user feedback from the ChatGPT Go rollout before considering expansion to other countries. The launch also follows earlier engagements between CEO Sam Altman and India’s IT minister to discuss building a low‑cost AI ecosystem in the country.