In a significant leap toward intelligent and inclusive travel planning, MakeMyTrip has launched a generative AI-powered multilingual travel assistant, designed to simplify and personalize the travel experience for users across India. Currently in beta mode, the feature supports both English and Hindi, enabling seamless interactions for a wider user base.

This new AI tool, integrated into the MakeMyTrip platform, is built to offer natural language conversations, allowing users to plan their journeys as if they were speaking to a travel expert. From generating tailored recommendations and handling real-time itinerary changes to suggesting destination activities and lodging options, the assistant aims to transform how travelers engage with digital platforms.

At the core of the assistant is a Generative AI engine that processes user queries and preferences to provide intuitive suggestions based on budget, travel history, seasonality, and trending destinations. Whether it’s a family looking for a weekend getaway or a solo traveler planning a long escape, the tool can adapt to each unique need.

“Travel planning can be overwhelming, especially for those unfamiliar with booking platforms or those who prefer using regional languages. Our new assistant is designed to bridge that gap,” a MakeMyTrip spokesperson stated. “It’s not just smart—it’s conversational, contextual, and culturally aware.”

One of the most striking features of this launch is its support for bilingual interaction. By enabling users to communicate in both Hindi and English, MakeMyTrip is targeting a massive untapped demographic of non-English-speaking digital users who often face friction when using travel apps. This move aligns with the broader industry trend toward vernacular internet adoption, especially in Tier 2 and Tier 3 cities.

According to industry analysts, India’s internet user base is becoming increasingly diverse, with over 50% engaging in regional languages. By bringing in multilingual AI, MakeMyTrip is not just enhancing usability but also taking a first-mover advantage in the domestic travel-tech ecosystem.

Currently, the assistant is available in a beta version, with a controlled rollout to gather feedback, refine natural language understanding, and enhance the system’s responsiveness. Early users have reported higher satisfaction rates in booking flows and a reduction in planning time thanks to conversational input replacing multiple clicks and form fills.

MakeMyTrip has hinted that more languages may be added in the future, depending on user response and technological scalability. Moreover, future versions could include voice-enabled interaction, hyper-local suggestions, and integration with loyalty programs.

The launch underscores the increasing influence of AI in travel and hospitality, with companies racing to embed intelligence into every touchpoint—from bookings and check-ins to post-trip recommendations. As Indian travelers become more digital-first, tools like this offer not just convenience but also a sense of personalization that today’s users have come to expect.

With this innovation, MakeMyTrip isn’t just helping people reach destinations—it’s reimagining how they get there.