Persistent Systems has appointed Shimona Chadha as its new Chief Marketing Officer, reflecting the company’s focus on accelerating its AI-led, platform-driven services strategy through a strengthened global marketing function. With more than 20 years of experience spanning B2B, B2C, and B2B2C segments, she brings a wealth of expertise, having previously served as Vice President and Head of North America Vertical Marketing at HCLTech. At HCLTech, she played a leading role in developing a Generative AI-powered marketing engine that enhanced brand visibility, improved go-to-market effectiveness, and increased pipeline conversion in high-value markets.

Prior to her tenure at HCLTech, Shimona held pivotal marketing leadership positions at Vodafone Idea and Abbott, where she built and executed customer-focused growth strategies. Her accomplishments have earned her esteemed industry recognitions, including Forrester’s Program of the Year and the Stevie Award for Women in Business. She is known for championing inclusive leadership and mentoring rising professionals across the global technology ecosystem.

Based in New Jersey, Chadha will become a member of Persistent’s executive leadership team. Her mandate includes orchestrating integrated marketing initiatives that align with business objectives, reinforcing brand positioning, and enabling measurable growth globally. She will bring a data-informed, results-driven approach to marketing, focusing on translating innovative brand strategies into business impact.

The arrival of Chadha underscores Persistent Systems’ intent to elevate its brand engagement as it expands enterprise modernization and digital engineering offerings. Her leadership will be central in refining the company’s messaging around AI capabilities, platform innovation, and sustainable client partnerships. This strategic appointment follows Persistent’s recent growth milestones and is positioned to support the company’s ambition to deepen market penetration and develop resonant, high-impact marketing programs worldwide.