Wondrlab has appointed Bharatesh Salian as its new President – Digital, marking a significant move in the company’s ongoing journey to become a leading force in platform-first marketing transformation. With over two decades of experience at the intersection of data, digital strategy, and creative technology, Salian’s addition signals the company’s intent to further integrate its performance, content, commerce, and experience offerings into a seamless digital growth engine. His role will involve building cohesive, data-driven solutions that combine brand storytelling with measurable impact across channels.
Salian has long been regarded as a specialist in marrying analytical depth with creative thinking. Over the years, he has played pivotal roles across leading marketing networks including Interpublic Group, Publicis Groupe, and Omnicom. Most recently, he served as Senior Vice President – Marketing Science and Customer Experience at FCB/SIX, where he worked on customer experience transformation projects for marquee clients such as HDFC Bank, Amazon, JioMart, and Aditya Birla Capital. His work involved designing intelligent consumer journeys powered by behavioral insights, AI models, and marketing automation—skills that will now be instrumental in shaping Wondrlab’s digital strategy.
At Wondrlab, Salian will lead a mandate to unify fragmented digital verticals under a single strategic lens. His remit includes overseeing data intelligence, social commerce, media optimization, creative tech, and AI-powered customer experiences. The company has consistently positioned itself as a disruptor in the Indian marketing ecosystem, known for breaking traditional silos and championing a platform-first, outcome-led approach. With Salian on board, it aims to deepen that vision and translate innovation into scalable, real-world business outcomes for clients across industries.
Executives at Wondrlab believe Salian’s appointment comes at a time when brands are no longer asking if digital transformation is necessary, but how fast and how intelligently it can be executed. The post-cookie, AI-native era demands marketing that is not just personalized but also predictive. Salian’s expertise in data science, creative empathy, and marketing operations positions him to lead this shift from tactical to strategic transformation—an evolution that brands increasingly expect from their digital partners.
Throughout his career, Salian has been associated with some of the earliest breakthroughs in Indian marketing, including missed-call based campaigns, mobile loyalty programs, and cross-platform CX hubs. He has also led teams responsible for building advanced martech stacks and customer decisioning frameworks. At Wondrlab, his focus will be on crafting unified solutions that blend narrative with logic—delivering not just reach and relevance, but also retention and revenue.
His appointment underscores Wondrlab’s ambition to be a destination for modern marketers who believe in the power of intelligence, integration, and innovation. As digital marketing continues to evolve into a discipline that sits at the confluence of creativity, data, and automation, Salian’s leadership will be key to shaping how the company scales its impact in India and beyond.
