Salesforce and Jaquar Group have announced a strategic partnership aimed at accelerating the latter’s digital transformation journey. The collaboration will see Jaquar leverage Salesforce’s suite of cloud-native technologies to enhance customer engagement, streamline operations, and foster data-driven decision-making across its global business.

Under the agreement, Jaquar will adopt Salesforce’s Sales Cloud, Service Cloud, and Customer 360 platform to unify sales, marketing, and customer service data on a single platform. This integration is expected to break down organizational silos and improve cross-functional visibility, enabling sales teams to collaborate more efficiently, marketing teams to run more targeted campaigns, and service teams to resolve issues faster—all while delivering a seamless experience for end customers.

A core component of the initiative involves deploying AI-powered Einstein analytics and automation tools. Jaquar will implement Einstein Lead Scoring and Einstein Case Classification to better qualify opportunities, prioritise leads, and expedite customer service processes. Real-time AI-driven insights will help managers identify trends, forecast demand and spot bottlenecks, enabling more proactive management across sales and after-sales operations.

Another aspect of the partnership will be the rollout of a unified customer portal, built on the Salesforce Experience Cloud. This portal will allow customers to log service requests, track deliveries, access product manuals, raise warranty claims, and interact with Jaquar digitally. By offering these self-service features, Jaquar aims to elevate the post-sales experience and reduce inbound service inquiries.

To support internal adoption, Jaquar has committed to an extensive change management and training program. Roles across sales, marketing, and customer support teams will participate in workshops and certification courses to build proficiency on Salesforce systems, ensuring that the organisation gains maximum value from the platform’s functionalities.

The move is a significant milestone for Jaquar, which operates across over 85 countries in the bath fittings, sanitary ware and wellness solutions segment. By modernising its technology stack, the company aims to eliminate manual processes, deliver real-time data visibility, and cultivate a customer-centric digital culture.

Salesforce regional leaders have lauded the partnership as a demonstration of modern cloud technologies transforming traditional manufacturing businesses. They reaffirmed that integrations with digital commerce, field-service, and ERP systems are planned for later phases, paving the way for a truly integrated enterprise ecosystem.

Jaquar’s executive team emphasized that this transformation aligns with the group’s ambition to elevate operational agility and strengthen brand loyalty among its customer base. They believe that unified data, AI-assisted workflows, and enhanced digital interfaces will position the company competitively in emerging markets and streamline expansion efforts.

In summary, the Salesforce–Jaquar alliance marks a pivotal step in integrating advanced CRM, AI, and user experience platforms into Jaquar’s global operations. By deploying Sales Cloud, Service Cloud, Experience Cloud, and Einstein intelligence, supported by thorough training and change management, Jaquar aims to realise a more efficient, insightful, and customer-first digital future.