Bharti Airtel has taken a major leap in its fight against spam by extending its AI-based detection system to cover international calls and messages. In a move aimed at empowering users across India, the system now also offers alerts in 10 regional languages—Hindi, Marathi, Bengali, Gujarati, Tamil, Kannada, Malayalam, Telugu, Punjabi, and Urdu.

Exclusively available for Airtel users on Android devices, the upgraded tool automatically identifies spam in real time, flagging suspicious calls and messages based on patterns such as frequency and behavioral data—without requiring users to opt in or configure settings.

Since its debut in September 2024, Airtel’s AI engine has already flagged over 27.5 billion spam calls, resulting in a 16% drop in spam volume for users. The latest enhancement follows a surge in international spam activity, which has climbed by 12% in the past six months, prompting Airtel to expand its AI coverage to cross-border threats.

Siddharth Sharma, Bharti Airtel’s Director of Marketing and CEO of Connected Homes, noted, “Our customers spoke, and we listened. We’ve added support for more Indian languages and broadened our detection to safeguard users from spam originating overseas. This ensures a safer, more inclusive experience for our diverse user base.”

Looking ahead, Airtel aims to evolve its AI systems further, staying one step ahead of scammers while continuing to provide seamless protection for millions of customers.