Bharti Airtel has announced the appointment of Siddharth Sharma as the Chief Executive Officer of its Connected Homes business and Chief Marketing Officer, effective April 1, 2025. The move is part of the company’s internal restructuring to bolster its leadership in the broadband and home solutions sector.

A seasoned telecom and media industry executive with over 20 years of experience, Sharma previously served as CEO of Airtel’s Direct-to-Home (DTH) business. His elevation comes as Airtel sharpens its focus on expanding its broadband and home entertainment services amid rising market competition.

Sharma first joined Airtel in 2005 and has held several leadership positions, including Senior Vice President of Marketing & Head of Postpaid Business. He also spent three years at Singtel Singapore, leading mobile marketing and analytics. In June 2019, he returned to Airtel as CEO for the Kolkata, West Bengal, and Odisha circles, driving regional growth.

An alumnus of UCLA Anderson School of Management, Sharma brings extensive experience in customer-centric industries, including previous roles at BPL Mobile and Jet Airways. His leadership is expected to be instrumental in advancing Airtel’s connected home offerings and marketing strategies, driving the company’s next phase of growth in broadband and home entertainment.