Bangalore: OnePlus has revealed a new endeavor in collaboration with the Indian Institute of Technology Madras (IIT Madras) – the establishment of a scholarship fund.

The ‘Never Settle’ Scholarship program, named after OnePlus’ renowned spirit, aims to grant full financial scholarships to numerous students enrolled in the undergraduate (BTech) program at IIT Madras.

IIT Madras will assess students based on the Merit-cum-Means eligibility criteria, managing the scholarship review process to alleviate the financial strain of education for deserving individuals.

Pete Lau, Founder, OnePlus said, “Our community has been at the forefront of all our endeavors, actively shaping the brand since its inception 10 years ago. The support and enthusiasm we received from our community during our first official community meet in India were instrumental in our decision to launch in the country. Since then, our journey of a decade in the region has been truly remarkable. As a tech brand, fostering continuous innovation is the most exhilarating part of our work. Our collaboration with IIT Madras holds immense significance as we embark on this meaningful venture together with our community.  Looking ahead, I hope that our unwavering spirit of ‘Never Settle’ that has thrived for the past ten years will continue to flourish in the next decade.”

While concluding, Prof. Mahesh Panchagnula, Dean (Alumni and Corporate Relations), IIT Madras, said, “IIT Madras is glad to partner with OnePlus for the ‘Never Settle’ Scholarship, reinforcing our commitment to empowering future innovators in science and technology. I thank the OnePlus leadership team for joining us in our efforts to enable a brighter educational landscape for India’s youth.”