Zepto, India’s instant commerce startup, has launched a new “Super Mall” vertical within its app, marking a significant expansion beyond groceries and daily essentials. The Super Mall aims to offer higher-ticket, non-grocery items such as home décor, kitchen appliances, electronics, and fashion products, providing users with a more comprehensive shopping experience. This move reflects Zepto’s strategy to diversify its offerings and compete with larger e-commerce players in the country.

In addition to the Super Mall, Zepto is expanding its pharmacy business by integrating diagnostics services into the app. Partnering with healthcare providers, the company now allows users to book home sample collections for medical tests, with results delivered digitally within hours. This addition transforms Zepto’s pharmacy segment from a transactional service into a more holistic healthcare platform, catering to the growing demand for convenient, tech-enabled health solutions.

The company is piloting the Super Mall in select urban markets to gauge customer response and optimize logistics and delivery processes. Early feedback indicates that users appreciate the ability to access a wide range of products within a single app, while Zepto leverages its existing rapid delivery infrastructure to handle larger and more diverse inventory efficiently.

Industry analysts note that this expansion could help Zepto increase user engagement, boost average order values, and build stronger brand loyalty. By integrating e-commerce with healthcare services, Zepto is also differentiating itself from competitors, offering convenience and variety under one platform.

The move underscores Zepto’s ambition to become more than just a grocery delivery startup. With the combination of high-value consumer goods and healthcare services, the company is positioning itself as a one-stop solution for urban consumers’ daily and lifestyle needs. This strategy could redefine expectations for instant commerce in India, setting the stage for further innovation and growth.