Tesla has named Sharad Agarwal, the former head of Lamborghini India, as its new country leader, marking a major step in the electric vehicle maker’s plan to expand its footprint in the Indian market. The appointment indicates Tesla’s renewed focus on on-ground leadership, luxury buyers, and deeper engagement with local operations.

Agarwal’s transition from a premium sports-car brand to the world’s most valuable electric-vehicle company highlights Tesla’s intent to tap into India’s growing appetite for high-end automobiles. During his tenure at Lamborghini, he successfully strengthened the Italian marque’s presence in the country and helped the brand connect with wealthy buyers across major cities. Tesla aims to leverage this experience as it navigates a challenging market known for high import tariffs, limited charging infrastructure, and slower electric-vehicle adoption rates compared to global averages.

Tesla’s entry into India has faced delays for several years due to policy negotiations and tax concerns. The appointment of a senior local leader represents a strategic shift from its earlier approach of managing Indian operations remotely. Agarwal’s role will include driving sales, building a dealership and service network, and enhancing Tesla’s brand presence among luxury consumers.

Industry experts suggest that Tesla may initially focus on selling its premium models such as the Model Y and Model 3 before considering local assembly or partnerships. The company is also expected to collaborate with the government on possible tariff relief and infrastructure support.

With Agarwal at the helm, Tesla appears poised to recalibrate its strategy for India—balancing premium positioning with long-term ambitions to make electric mobility more accessible in one of the world’s fastest-growing automobile markets.