Samsung Electronics has named HK Park as the new head of its Business Support Office, the company’s central strategy unit that guides key corporate decisions. The Business Support Office, which was recently upgraded from a task force, functions as the core advisory and planning body for chairman Jay Y. Lee, influencing strategic initiatives across Samsung’s diverse global operations. HK Park replaces Chung Hyun‑ho, who will now transition into an advisory role within the company.

HK Park brings extensive experience in corporate strategy and management to the position. His appointment comes at a critical juncture for Samsung, which is navigating rapid technological shifts in semiconductors, consumer electronics, and AI-driven services. By steering the Business Support Office, Park will play a pivotal role in aligning the company’s strategic priorities, operational initiatives, and innovation roadmap to maintain its competitive edge in global markets.

The Business Support Office is instrumental in shaping long-term strategies, evaluating new business opportunities, and ensuring seamless coordination between Samsung’s business units. As head, HK Park will oversee strategic planning, performance management, and critical decision-making processes, working closely with senior leadership to optimize the company’s growth trajectory.

Industry analysts view this leadership change as a strategic move to strengthen Samsung’s decision-making capabilities at a time when global competition is intensifying, particularly in semiconductors, smartphones, and next-generation technologies. The advisory role for Chung Hyun‑ho ensures continuity and institutional knowledge within the unit while enabling HK Park to introduce fresh perspectives and approaches to corporate strategy.

Samsung Electronics’ decision underscores the importance of a robust leadership framework to drive innovation, operational excellence, and long-term value creation. With HK Park at the helm, the Business Support Office is expected to continue serving as a cornerstone of Samsung’s corporate governance and strategic planning.