Ola Electric slipped to the fourth position in India’s electric two-wheeler (E2W) market in September 2025, ceding ground to Bajaj Auto, which reclaimed the second spot behind market leader Hero Electric. The rankings reflect shifting dynamics in the rapidly growing EV segment, with competition intensifying as manufacturers expand their product portfolios and ramp up production capacities.

According to industry data, Ola Electric faced challenges in meeting demand for its S1 and S1 Pro models, leading to delays in deliveries and affecting overall sales volumes. The company, which had previously surged ahead in the E2W segment, struggled to maintain momentum against rivals that leveraged stronger dealer networks and diversified model line-ups. Bajaj Auto, in contrast, benefited from increased availability of its Chetak electric scooter and targeted marketing efforts, enabling it to regain the second position in the monthly sales chart.

Hero Electric retained the top spot, supported by a broad portfolio catering to both urban and semi-urban customers. Other competitors, such as TVS Motor and Ather Energy, maintained steady growth, highlighting the segment’s fragmented but expanding nature. Analysts suggest that consistent supply chain management, localized production, and timely product launches will be critical for companies seeking to gain market share in India’s E2W industry.

The September results underscore the volatility and competitiveness of the electric two-wheeler market, where consumer preference, pricing, and delivery efficiency significantly influence rankings. Ola Electric’s recent decline highlights the operational challenges faced by startups attempting rapid scale-ups, even as demand for sustainable mobility solutions continues to rise across India.

Industry observers note that the market is likely to witness further shifts in the coming months, as companies introduce new models, expand infrastructure support, and enhance financing options to attract buyers. For Ola Electric, regaining lost ground will require addressing production bottlenecks, strengthening distribution channels, and continuing to innovate in features and performance.