Etsy, the global online marketplace for handmade and vintage items, has officially announced the appointment of Kruti Goyal as its next Chief Executive Officer, effective January 1, 2026. Goyal, who currently serves as President and Chief Growth Officer at Etsy, will succeed Josh Silverman, who will transition to the role of Executive Chair. The leadership change comes at a pivotal moment for the company, as it navigates slowing gross merchandise sales and rising competition in the e‑commerce market, including new tariffs and supply chain challenges.
Kruti Goyal has been with Etsy for several years, contributing significantly to its growth strategy, operations, and expansion into new markets. In her current role as Chief Growth Officer, she has overseen initiatives to increase user engagement, expand product offerings, and optimize the platform’s global logistics network. Her experience positions her to lead Etsy through a period of transformation and strengthen its competitiveness in the increasingly crowded online marketplace.
The decision to appoint Goyal as CEO reflects Etsy’s commitment to continuity in leadership while driving strategic growth. Industry analysts note that her expertise in scaling platforms and fostering community engagement will be crucial as Etsy seeks to balance profitability with its mission to support small sellers and independent artisans worldwide.
Etsy’s transition in leadership also signals a renewed focus on innovation, particularly in integrating technology solutions to improve buyer and seller experiences. Under Goyal’s stewardship, the company is expected to pursue enhanced AI-driven recommendation systems, targeted marketing campaigns, and initiatives to streamline cross-border e-commerce.
With a blend of operational acumen and growth-oriented vision, Kruti Goyal is set to lead Etsy into its next chapter, tackling current market challenges while building a foundation for sustainable long-term expansion. The company’s stakeholders, including employees, sellers, and investors, are closely watching how this leadership transition will shape Etsy’s competitive trajectory and global footprint.
