Union Home Minister Amit Shah has urged Indian families to purchase Khadi products worth at least Rs 5,000 each year, highlighting the potential of the handspun fabric to create employment for millions across the country. Speaking at an event promoting Khadi and traditional crafts, Shah emphasized the link between this initiative and the larger “swadeshi” movement, which encourages the use of indigenous goods and supports local artisans.

Shah noted that Khadi’s revival has been a priority under Prime Minister Narendra Modi’s leadership, with concerted efforts to modernize production processes, improve distribution networks, and raise consumer awareness about the socio-economic benefits of choosing domestic products. He stressed that sustained public support could significantly boost rural employment and strengthen small-scale industries that form the backbone of India’s traditional economy.

In his appeal, Shah encouraged citizens to view Khadi purchases not merely as consumer choices but as contributions to nation-building. He highlighted that even modest annual spending on Khadi items by each household could collectively generate substantial demand, providing artisans with steady income and helping preserve centuries-old weaving traditions.

Officials present at the event outlined various schemes and initiatives supporting Khadi entrepreneurs, including training programs, financial assistance, and marketing campaigns aimed at increasing the appeal of handspun products to urban and younger audiences. Shah’s remarks reinforced the government’s focus on blending economic development with cultural heritage preservation.

Observers note that such calls for swadeshi consumption align with broader policy goals, combining economic empowerment with national identity. By promoting Khadi as both a product and a symbol, the government aims to encourage responsible consumerism, ensure livelihood security for artisans, and strengthen India’s indigenous industries in the competitive global market.