Amazon Pay India has revealed that nearly 90% of Indians now favour digital payments over cash, according to CEO Vikas Bansal. This growing preference spans both urban and rural areas, indicating a significant shift in payment habits across the country.

The trend is driven by increasing smartphone penetration, easier access to internet services, and the expansion of digital payment infrastructure. Consumers are not only using online platforms for transactions but are also adopting digital methods for offline payments at stores, markets, and service outlets. Bansal highlighted that convenience, speed, and safety are key factors behind this widespread adoption, as people increasingly move away from traditional cash handling.

Industry experts note that government initiatives such as UPI (Unified Payments Interface) and digital literacy programs have played a critical role in promoting cashless transactions. The rise in digital payments has also encouraged businesses to adopt seamless payment solutions, catering to customer demand for faster and more secure transactions.

Amazon Pay has been at the forefront of this digital payment revolution, expanding its services to provide easy-to-use payment options for millions of users. The company continues to innovate by introducing features like one-click payments, UPI integration, and QR-based solutions, making digital transactions more accessible to a broader audience.

Bansal emphasized that the shift toward digital payments is not just a convenience but a transformation in how Indians manage money. It opens avenues for financial inclusion, greater transparency, and enhanced consumer protection.

As digital payments become the preferred mode of transaction nationwide, both businesses and consumers are likely to benefit from faster, safer, and more efficient financial interactions, signaling a permanent evolution in India’s payment ecosystem.