On the first day of Navratri, Prime Minister Narendra Modi addressed the nation, urging citizens to prioritize Swadeshi products and support India’s journey toward self-reliance. He emphasized that buying indigenous goods not only strengthens local businesses but also contributes to the broader vision of Atmanirbhar Bharat, creating opportunities across sectors for youth, entrepreneurs, and MSMEs.

The Prime Minister highlighted the launch of the revamped GST regime, describing it as a “savings festival” designed to ease financial burdens on the middle class, startups, and small businesses. By simplifying tax structures and reducing compliance hurdles, the initiative aims to make the economy more transparent and accessible, fostering greater participation in India’s growth story.

PM Modi also pointed to the cultural significance of Navratri, linking the festival’s spirit of renewal and celebration to the importance of economic self-reliance. He called on citizens to make conscious choices in their purchases, supporting local industries, artisans, and startups. The message reinforced the government’s broader economic agenda, which focuses on boosting domestic production, innovation, and employment.

Analysts note that this emphasis on Swadeshi comes at a crucial time as India seeks to strengthen its manufacturing base and reduce dependence on imports. By integrating traditional economic values with modern policy initiatives, the government aims to create a resilient economy capable of sustaining growth while empowering local communities.

As citizens observe the festive season, PM Modi’s message encourages a collective effort to support homegrown industries, driving both cultural pride and economic progress. The campaign underscores the strategic link between consumer choices, national development, and India’s ambition to become a self-reliant global player.