Now Loading

Month: September 2025

Digital Native

Avride to Accelerate Autonomous Vehicle Testing for Uber Robotaxi Launch

Observenow Desk September 9, 2025

Autonomous technology startup Avride is set to ramp up testing of its self-driving vehicles in Dallas as it prepares for a commercial rollout of Uber robotaxis later this year. The company’s upcoming deployment will mark a significant milestone in autonomous mobility, blending cutting-edge artificial intelligence with advanced electric vehicle platforms.

The tests will be conducted using Hyundai’s IONIQ 5, a fully electric SUV that has been integrated with Avride’s proprietary autonomous driving technology. The IONIQ 5’s scalable design and long-range performance make it a suitable base for large-scale robotaxi deployment, while Avride’s AI-powered systems are designed to handle complex urban driving conditions such as dense traffic, unpredictable pedestrian movement, and challenging weather.

By partnering with Uber, Avride gains direct access to a massive user base and an established ride-hailing infrastructure. This move is expected to significantly accelerate the adoption of autonomous mobility, with Uber aiming to expand its robotaxi fleet as consumer trust in self-driving technology grows. The collaboration also signals a broader industry trend of integrating autonomous vehicle startups with established transportation platforms to bring innovative mobility solutions into mainstream use.

The rollout in Dallas will serve as a proving ground, with Avride expected to gather critical performance data during testing phases. These insights will help refine the company’s AI algorithms, safety protocols, and decision-making models. Successful large-scale tests could open the door for expansion to other U.S. cities, with Uber potentially scaling the initiative globally in the coming years.

As competition intensifies in the autonomous mobility space, Avride’s progress with Uber could establish it as one of the frontrunners in the sector. With regulators, automakers, and mobility companies increasingly focused on the future of urban transportation, the robotaxi launch represents a pivotal step toward redefining how people move in smart, connected cities.

Tags: AvrideUber Robotaxi

Related posts

Digital Native

Digantara Partners with Japan’s ispace to Build Map of Moon Orbit

Observenow Desk

Bengaluru-based space technology startup Digantara has announced a strategic partnership with Japanese lunar exploration firm ispace to jointly develop a detailed map of the Moon’s orbit. The collaboration aims to establish a cislunar situational awareness infrastructure, an advanced system designed to monitor and track objects between Earth and the Moon. This effort is expected to play a critical role in ensuring the safety and sustainability of future lunar missions as governments and private companies accelerate their exploration plans.

The project will focus on building comprehensive orbital data that can track satellites, space debris, and other objects operating in the Earth-Moon corridor. With the increasing number of planned missions—including lunar landers, communication satellites, and logistics systems—the cislunar region is anticipated to become a heavily trafficked zone. Reliable mapping and monitoring will therefore be essential to avoid collisions and protect expensive space assets.

Digantara, which specializes in space situational awareness (SSA) technologies, has already been working on building orbital debris tracking systems around Earth. By teaming up with ispace, a company known for its lunar transport and exploration programs, the partnership will expand those capabilities to the cislunar domain. The companies highlighted that their collaboration is not just about data collection but about building the backbone of a sustainable infrastructure that can support future lunar industries.

The partnership also underscores the growing role of startups in the global space race, with companies from India and Japan contributing directly to long-term lunar exploration goals. As space becomes a shared and competitive frontier, innovations in situational awareness are set to become a cornerstone of mission planning and safety. By addressing challenges early, Digantara and ispace are positioning themselves as key players in shaping the next phase of space exploration.

Tags: DigantaraispaceMoon Orbit

Related posts

Digital Native

Nykaa, Myntra, and Delhivery Harness AI for Festive Season Efficiency

Observenow Desk

As India gears up for its busy festive shopping season, leading retail and logistics players are doubling down on artificial intelligence to meet surging demand and deliver smoother consumer experiences. Beauty and fashion retailer Nykaa revealed that it has over 40 generative AI initiatives active across different functions, from customer experience to technology and internal operations. The company expects these measures to significantly improve productivity, targeting a 30% boost this year alone. Nykaa is also preparing to launch Nykaa Muse, an AI-powered personal stylist designed to help customers discover products more intuitively while strengthening personalization and product recommendations.

Fashion and lifestyle platform Myntra is also integrating AI deeply into its festive season strategy, especially during its flagship Big Fashion Festival. The company said AI helps address “choice overload” by refining search results, offering styling suggestions, and enabling precise trend mapping. AI tools are also being used to auto-tag catalogues and enhance influencer-led marketing campaigns, ensuring that customers encounter more relevant and personalized shopping options. According to Myntra executives, these efforts are already improving both speed and accuracy, helping the platform stay ahead of consumer expectations.

Beyond retail, logistics provider Delhivery is using AI-driven tools to manage the most challenging part of the festive rush: supply chains. By investing in real-time tracking systems and predictive models, Delhivery can now anticipate demand spikes down to the pin-code level. The company emphasized that modern shoppers demand transparency and live visibility on orders, making AI-powered tracking and proactive communication essential.

Together, the AI strategies of Nykaa, Myntra, and Delhivery highlight how India’s ecommerce ecosystem is shifting from pilot projects to full-scale deployment. With consumer spending expected to climb during the festive period, these companies are betting that advanced AI will be the key to efficiency, personalization, and customer loyalty.

Tags: DelhiveryMyntraNykaa

Related posts

Digital Native

Hyundai’s Supernal Halts eVTOL Project After Leadership Shake-Up

Observenow Desk

Supernal, Hyundai Motor Group’s electric air taxi subsidiary, has temporarily halted work on its eVTOL (electric vertical take-off and landing) aircraft following the exit of two top executives. The company’s CEO, Jaiwon Shin, and CTO, David McBride, both stepped down recently, triggering an internal reassessment of the project and a leadership reshuffle under interim management.

Hyundai launched Supernal in 2020 with the ambition of becoming a global leader in urban air mobility, targeting commercial operations by 2028. The company had showcased prototype designs and secured regulatory discussions across the US and Europe. However, the sudden leadership departures have cast uncertainty over its development timeline.

Industry observers suggest the pause reflects both internal restructuring and the broader challenges of scaling eVTOL technology, which faces high capital demands, complex certification processes, and intensifying competition from rivals like Joby Aviation, Archer Aviation, and Lilium.

Hyundai has confirmed that while development activities are on hold, the company remains committed to the long-term vision of air mobility. Interim leadership is expected to conduct a strategic review before finalizing the next steps.

The move highlights the volatility in the fast-emerging eVTOL industry, where even well-capitalized players are grappling with technological hurdles and leadership stability issues. Supernal’s trajectory will likely depend on how quickly Hyundai can stabilize its leadership team and reaffirm its commitment to the ambitious 2028 launch goal.

Tags: eVTOLHyundai Motor Group

Related posts

Digital Native

Cloudera Introduces On-Premises AI Services for Enterprises

Observenow Desk

Cloudera has announced the launch of on-premises AI services aimed at helping enterprises securely adopt generative AI within their private data centers. The offering includes GPU-accelerated inference capabilities and low-code AI studios, allowing businesses to build, deploy, and scale AI applications without relying solely on public cloud infrastructure.

With growing concerns around data security, compliance, and sovereignty, enterprises are increasingly exploring hybrid and private AI deployments. Cloudera’s move caters to this demand by combining its expertise in data management with advanced AI capabilities, ensuring sensitive workloads remain within company-controlled environments.

The platform enables organizations to tap into generative AI for a wide range of use cases, from customer engagement and predictive analytics to operational automation, all while retaining control over proprietary datasets. By embedding GPU-powered performance and easy-to-use AI tools, Cloudera aims to lower adoption barriers for businesses seeking faster innovation without compromising governance.

Industry analysts note that the launch reflects a broader shift in enterprise AI strategy, where companies want the flexibility of cloud-based innovation but the assurance of on-premises control. Cloudera positions its services as a bridge between these two worlds, offering scalability, compliance readiness, and reduced risks of data exposure.

This announcement further strengthens Cloudera’s position in the AI and data cloud market, where competition is intensifying with rivals also offering AI-optimized infrastructure. The company’s emphasis on enterprise-grade security and governance is expected to resonate with sectors like banking, healthcare, and government, where strict regulations make public cloud adoption challenging.

By extending generative AI capabilities directly into private data centers, Cloudera is positioning itself as a key enabler of secure and scalable AI transformation, addressing one of the most pressing needs of modern enterprises.

Tags: Cloudera

Related posts

Digital Native

PubMatic Sues Google Over Alleged Ad Tech Monopoly

Observenow Desk

PubMatic, a major player in the digital advertising ecosystem, has filed a lawsuit against Google in federal court, accusing the tech giant of illegally monopolizing the ad technology market. The case, filed on September 9, 2025, comes at a time when regulators and industry rivals are stepping up scrutiny of Google’s dominance in online advertising.

According to PubMatic, Google has engaged in anti-competitive practices that restrict fair competition within the digital ad exchange and ad server markets. The company argues that Google’s tightly controlled ecosystem forces advertisers and publishers into using its own platforms and services, effectively sidelining competitors. This claim builds on a previous ruling where a federal judge found that Google had unlawfully dominated ad exchanges and ad servers, reinforcing allegations that its practices harm both advertisers and publishers.

The lawsuit reflects broader industry frustration with Google’s entrenched market power. Digital advertising remains the backbone of the internet economy, yet critics argue that Google’s control of the pipeline — from ad buying to placement and analytics — leaves little room for independent companies to thrive. PubMatic contends that Google’s behavior has resulted in higher costs, limited transparency, and fewer choices for both advertisers and content creators.

Google, which is already facing multiple antitrust investigations across the U.S. and Europe, is expected to challenge PubMatic’s claims. The company has previously defended its practices by asserting that its ad products drive efficiency, reduce fraud, and create value for publishers and marketers.

This legal battle could carry significant implications for the digital advertising sector. If successful, PubMatic’s lawsuit may pave the way for structural changes in how online ads are bought and sold, potentially creating more open competition in a market long dominated by Google.

Tags: GooglePubMatic

Related posts

Exclusive

Apple’s “Awe-Dropping” Event Debuts iPhone 17 Lineup, Apple Watch Series 11, AirPods Pro 3 and New OS Launches

Observenow Desk

Apple’s highly anticipated “Awe-Dropping” event on September 9 delivered a packed slate of new hardware and software innovations. The spotlight shone brightest on the iPhone 17 series, which includes the standard iPhone 17, a radical new thin-and-light model called iPhone 17 Air, and the Pro and Pro Max variants. The iPhone 17 Air, measuring just 5.5 mm thick and weighing around 145 grams, stands out as Apple’s slimmest ever flagship—melding portability with power. All models run on Apple’s advanced A19 chip, promising smoother performance and improved energy efficiency.

Equally notable was the debut of Apple Watch Series 11, which boasts upgraded health tracking features, and the much-anticipated AirPods Pro 3 featuring enhanced audio and assistive functionality. Together, these devices underscore Apple’s continued focus on seamless user experiences across its ecosystem.

On the software front, Apple also introduced iOS 26, macOS “Tahoe,” watchOS 26, and companion OS updates—complete with a revamped Liquid Glass interface and smart enhancements like live translation, streamlined journaling, and refined call management.

This launch comes amid growing pressures around tariffs affecting smartphone supply chains, prompting Apple to ramp up its production in India—a key step in protecting price stability and mitigating supply risks. The unveiling also signals a clear effort to reinvigorate the upgrade cycle as competitors push deeper into AI and smart assistant territories.

The event positions Apple as both technologically bold and strategically adaptable, reaffirming its reputation for innovation while navigating industry headwinds.

Tags: AirPodsAppleAwe-Dropping

Related posts

Governance

Yudh Abhyas 2025: India–US Militaries Begin Rehearsing Battle Drills in Alaska

Observenow Desk September 8, 2025

India and the United States have kicked off the annual Yudh Abhyas 2025 joint military exercises in Alaska, emphasizing enhanced interoperability and cooperation between the two armed forces. The drills, which commenced on September 7, 2025, include a series of complex operations such as mountain warfare, heliborne missions, and integrated artillery exercises, aimed at strengthening tactical coordination and operational readiness.

The Yudh Abhyas exercises, held alternately in India and the United States, provide a platform for both countries to exchange expertise, refine combat strategies, and test advanced military technologies in diverse terrains and conditions. This year’s focus on high-altitude operations and combined arms exercises reflects the commitment of both militaries to enhancing joint operational capabilities.

Officials highlighted that the exercises not only improve the technical and tactical proficiency of troops but also foster mutual understanding and trust between the Indian Army and the U.S. Army. Key objectives include seamless coordination during multi-domain operations, rapid deployment capabilities, and effective communication across units, all of which are crucial for joint response to potential security challenges.

Yudh Abhyas 2025 also includes training in counter-terrorism operations, search-and-rescue missions, and coordinated artillery firing, allowing forces to integrate their operational doctrines and learn from each other’s best practices. Troop interactions, field exercises, and scenario-based training sessions are designed to simulate real-world contingencies, enhancing strategic preparedness for both nations.

Military analysts view the exercise as a testament to the deepening defense partnership between India and the United States, which continues to evolve amid changing regional security dynamics. Beyond tactical benefits, the joint drills reinforce bilateral trust, promote interoperability, and strengthen the long-term strategic alliance, contributing to regional stability and collective security objectives in the Indo-Pacific.

The successful execution of Yudh Abhyas 2025 is expected to further consolidate military collaboration, improve combat readiness, and demonstrate the commitment of both nations to maintaining peace and security through coordinated defense efforts.

Tags: United StatesYudh Abhyas 2025

Related posts

Governance

CM Stalin Returns from Europe Tour with ₹15,516 Crore in Investments

Observenow Desk

Tamil Nadu Chief Minister M. K. Stalin returned from a highly successful Europe tour on September 8, 2025, having secured over ₹15,516 crore in investments through 33 Memorandums of Understanding (MoUs) signed with companies in the United Kingdom and Germany. The agreements are expected to generate more than 17,600 jobs across a range of sectors, including electric vehicles (EVs), pharmaceuticals, textiles, and renewable energy.

During his visit, CM Stalin engaged with industry leaders, investors, and policy makers to showcase Tamil Nadu as a preferred destination for global investment. The discussions focused on the state’s robust infrastructure, skilled workforce, and supportive regulatory environment, positioning it as a strategic hub for both traditional and emerging industries.

A key highlight of the trip was the emphasis on green and sustainable technologies. Several MoUs signed during the tour pertain to EV manufacturing, renewable energy projects, and sustainable industrial practices. These initiatives are expected to accelerate Tamil Nadu’s transition toward a cleaner and more technology-driven economy while creating significant employment opportunities.

The pharmaceutical and textile sectors also received considerable attention, with international partners expressing interest in establishing manufacturing units, research facilities, and supply chain networks in the state. By attracting foreign investment in these high-growth areas, Tamil Nadu aims to enhance its industrial competitiveness and contribute to India’s broader economic development goals.

Officials noted that the Europe tour demonstrates the state government’s proactive approach in engaging with global investors and facilitating long-term partnerships. CM Stalin’s outreach efforts are designed to ensure that Tamil Nadu remains at the forefront of industrial innovation, economic growth, and sustainable development.

With these strategic investments and collaborations, Tamil Nadu is expected to strengthen its position as a global industrial hub, fostering technology-driven growth, boosting employment, and creating a sustainable framework for future development across diverse sectors.

Tags: M.K. StalinMemorandums of Understanding

Related posts

Governance

Rajnath Singh and Yogi Adityanath Inaugurate Defence Manufacturing Facilities in Noida

Observenow Desk

In a landmark development for India’s defence sector, Defence Minister Rajnath Singh and Uttar Pradesh Chief Minister Yogi Adityanath jointly inaugurated multiple state-of-the-art defence manufacturing facilities in Noida on August 31, 2025. The new units include Raphe mPhibr’s drone manufacturing facility, an advanced aircraft engine test facility, and the country’s largest aero-engine test bed, marking a significant step toward India’s vision of defence self-reliance and technological innovation.

The inauguration underscores the government’s commitment to strengthening the domestic defence ecosystem. By enabling the local production of critical components and systems, these facilities aim to reduce dependence on imports while fostering indigenous innovation in key defence technologies. The projects are expected to create over 5,000 jobs, spanning engineering, manufacturing, research, and skilled technical roles, thereby contributing to regional employment and skill development.

During the event, Rajnath Singh highlighted the strategic importance of enhancing India’s defence manufacturing capabilities. He emphasized that such initiatives not only bolster national security but also position India as a global player in advanced defence technologies. The Defence Minister noted that these facilities are part of a broader push to integrate cutting-edge research with practical manufacturing capabilities, ensuring that India meets its evolving defence needs while supporting the ‘Make in India’ and ‘Aatmanirbhar Bharat’ missions.

Chief Minister Yogi Adityanath reiterated Uttar Pradesh’s commitment to promoting industrial growth and innovation. He noted that the establishment of these facilities in Noida would encourage further investments in high-tech manufacturing and create an ecosystem conducive to start-ups, research institutions, and private players in defence and aerospace sectors.

With these inaugurations, India takes another decisive step toward developing a robust, self-sufficient defence infrastructure. The new facilities are expected to drive innovation, enhance technological capabilities, and strengthen the country’s strategic autonomy while generating economic growth and employment in the region.

Tags: Aatmanirbhar BharatRajnath SinghYogi Adityanath

Related posts

Upcoming Conferences